Overview
QPro NDT Training Services is a professional training and certification provider specialising in Non-Destructive Testing (NDT). I have worked with QPro since 2018, supporting its digital presence through website design, content, documentation, and digital marketing materials.
The Brief
The goal was to create and maintain a professional website that clearly communicates QPro's training services while improving its visibility in search engines and making important course information easier for potential students and industry professionals to find.
The website needed to establish credibility, organise a wide range of training information, and attract relevant organic traffic.
What I Worked On
I designed, developed, and managed the website with a focus on both user experience and search visibility, including:
Website design and development
WordPress website management
SEO-focused website structure
Keyword and content optimisation
On-page SEO and metadata
Content organisation and information architecture
Course and training page optimisation
Technical website improvements
Google Search visibility optimisation
GEO (Generative Engine Optimisation) considerations for AI-powered search
Brochures, training materials, and supporting digital content
SEO & GEO Strategy
A key part of the project was improving how QPro's services and training programmes could be discovered through search.
I structured and optimised content around relevant NDT training topics and user search intent, while also adapting the website content to make key information clear, structured, and useful for modern search experiences, including AI-generated search results.
Outcome
The project helped establish QPro's website as a stronger digital presence for its training services, with improved search visibility and a clearer structure for users looking for NDT courses and certification information.
The project demonstrates my ability to combine web design, UX, WordPress, SEO, content strategy, and emerging GEO practices to build a website around real business and marketing objectives.…Overview
QPro NDT Training Services is a professional training and certification provider specialising in Non-Destructive Testing (NDT). I have worked with QPro since 2018, supporting its digital presence through website design, content, documentation, and digital marketing materials.
The Brief
The goal was to create and maintain a professional website that clearly communicates QPro's training services while improving its visibility in search engines and making important course information easier for potential students and industry professionals to find.
The website needed to establish credibility, organise a wide range of training information, and attract relevant organic traffic.
What I Worked On
I designed, developed, and managed the website with a focus on both user experience and search visibility, including:
Website design and development
WordPress website management
SEO-focused website structure
Keyword and content optimisation
On-page SEO and metadata
Content organisation and information architecture
Course and training page optimisation
Technical website improvements
Google Search visibility optimisation
GEO (Generative Engine Optimisation) considerations for AI-powered search
Brochures, training materials, and supporting digital content
SEO & GEO Strategy
A key part of the project was improving how QPro's services and training programmes could be discovered through search.
I structured and optimised content around relevant NDT training topics and user search intent, while also adapting the website content to make key information clear, structured, and useful for modern search experiences, including AI-generated search results.
Outcome
The project helped establish QPro's website as a stronger digital presence for its training services, with improved search visibility and a clearer structure for users looking for NDT courses and certification information.
The project demonstrates my ability to combine web design, UX, WordPress, SEO, content strategy, and emerging GEO practices to build a website around real business and marketing objectives.WW…