I am a commerce graduate currently pursuing a Bachelor of Business Administration (BBA) at Allama Iqbal Open University. I completed my B.Com at AIOU and completed a compulsory 6-month internship at Moonstone Marketing. I am advancing my business and management skills through my ongoing BBA, and I bring over four years of professional experience in customer service, data management, and technical support, including my current role as a Junior Executive at NADRA.
I am skilled in e-commerce (Shopify store development and management), IT support, and digital tools such as MS Office, Illustrator, Canva, and CorelDRAW. I am known for strong communication, problem-solving, and teamwork, and I value data accuracy, compliance, and reliable service.
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- Set up targeted Lead Generation and Conversion campaigns focusing on high-intent travel audiences.
- Managed audience segmentation, detailed targeting (frequent travelers, visa seekers), and budget optimization (ABO/CBO).
- Created high-converting ad copies and collaborated on visual creative assets using Canva/Illustrator.
- Successfully captured qualified leads, reducing the Cost Per Lead (CPL) while increasing the overall conversion rate for the sales team.
Designed and executed a comprehensive Meta Ads (Facebook & Instagram) performance marketing campaign for Shaheen Group of Travels & Tours to boost lead generation for Umrah and international travel packages.
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