Andrea Fernández

Led UX/UI design for award-winning learning platforms for Fortune 500 clients (Bayer, Hilton, Amazon, Google, Microsoft, SHRM, Bridgestone). Directed UX for Bayer’s global onboarding and leadership programs deployed in 83+ countries, contributing to Brandon Hall Gold Awards. Created immersive VR experiences for Hilton and Amazon to boost learner engagement and empathy scores to 94–95%. Built and maintained accessible Figma design systems (WCAG 2.1) to improve usability and cut design–dev cycles by up to 30%. Delivered research-driven UX for large-scale onboarding, compliance, and AI training initiatives in close collaboration with cross-functional teams.

Led UX strategy for sustainable tech and education-focused products, delivering accessible, user-centered platforms for impact-driven clients. Conducted discovery workshops, research, and rapid prototyping to clarify requirements and reduce project ambiguity by about 40%. Designed intuitive interfaces and content structures that improved user clarity and engagement across eco-related initiatives. Co-founded GreenPow Studio, a development subsidiary, which was later acquired, driving 30% of revenue through more than 50 projects. Currently remains as a shareholder of GreenPow.

Designed responsive interfaces for global brands including HP, Citibank, Nissan, and Clorox, improving usability and visual consistency. Contributed to a multi-project UI style guide, reducing rework and accelerating development by approximately 20%. Created wireframes, prototypes, and high-fidelity UI with a focus on clarity, accessibility, and scalable patterns.