Available to hire
Hi, I’m Andrea Fernández, a UX/UI Designer with 10+ years of experience creating intuitive, accessible, user-centered digital experiences for Fortune 500 teams like Google, Bayer, Hilton, Amazon, and more. I simplify complexity through research, interaction design, usability testing, and design systems, always focusing on clarity, inclusivity, and real user needs.
Language
English
Fluent
German
Intermediate
Spanish; Castilian
Fluent
Work Experience
Art Director - UX/UI Designer at SweetRush
January 1, 2016 - January 1, 2025Led UX/UI design for award-winning learning platforms for Fortune 500 clients (Bayer, Hilton, Amazon, Google, Microsoft, SHRM, Bridgestone). Directed UX for Bayer’s global onboarding and leadership programs deployed in 83+ countries, contributing to Brandon Hall Gold Awards. Created immersive VR experiences for Hilton and Amazon to boost learner engagement and empathy scores to 94–95%. Built and maintained accessible Figma design systems (WCAG 2.1) to improve usability and cut design–dev cycles by up to 30%. Delivered research-driven UX for large-scale onboarding, compliance, and AI training initiatives in close collaboration with cross-functional teams.
UX Consultant at GreenPow
January 1, 2015 - January 1, 2025Led UX strategy for sustainable tech and education-focused products, delivering accessible, user-centered platforms for impact-driven clients. Conducted discovery workshops, research, and rapid prototyping to clarify requirements and reduce project ambiguity by about 40%. Designed intuitive interfaces and content structures that improved user clarity and engagement across eco-related initiatives. Co-founded GreenPow Studio, a development subsidiary, which was later acquired, driving 30% of revenue through more than 50 projects. Currently remains as a shareholder of GreenPow.
UI/UX Designer at Hangar (Now Critical Mass Latam)
January 1, 2012 - January 1, 2015Designed responsive interfaces for global brands including HP, Citibank, Nissan, and Clorox, improving usability and visual consistency. Contributed to a multi-project UI style guide, reducing rework and accelerating development by approximately 20%. Created wireframes, prototypes, and high-fidelity UI with a focus on clarity, accessibility, and scalable patterns.
UI / UX Designer at Hangar (Now Critical Mass Latam)
January 1, 2012 - January 1, 2015Designed responsive interfaces for global brands including HP, Citibank, Nissan, and Clorox, improving usability and visual consistency. Contributed to a multi-project UI style guide, reducing rework and accelerating development by approximately 20%. Created wireframes, prototypes, and high-fidelity UI with a focus on clarity, accessibility, and scalable patterns.
Education
M.A. at SRH School of Design and Communication
January 11, 2030 - December 3, 2025M.A. at Universidad Latina de Costa Rica
January 11, 2030 - December 3, 2025B.A. at Universidad Latina de Costa Rica
January 11, 2030 - December 3, 2025M.A. at SRH School of Design and Communication
January 1, 2021 - December 31, 2023M.A. at Universidad Latina de Costa Rica
January 1, 2009 - December 31, 2011B.A. at Universidad Latina de Costa Rica
January 1, 2002 - December 31, 2006Qualifications
Gamification (Creating Addictive User Experiences)
January 1, 2020 - December 3, 2025Human-Computer Interaction
January 1, 2020 - December 3, 2025Neuromarketing
January 1, 2018 - December 3, 2025UX Design Professional Program
January 1, 2015 - December 3, 2025Industry Experience
Education, Software & Internet, Professional Services, Media & Entertainment, Other
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