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I’m Affifa Rashid, a Lahore-based fashion design and production management professional with 7+ years of experience across the full product journey—from collection and custom design development to production planning, costing, and final execution. I’ve worked with established fashion labels, international brands, and also built my own end-to-end business, so I’m comfortable balancing creativity with commercial realities like pricing, material consumption, and deadline-driven production workflows. What I enjoy most is turning ideas into beautifully crafted garments through structured planning and clear cross-functional coordination. From Made-to-Order (MTO) operations and pre-production setup to fabric/embellishment costing and quality verification, I bring a detail-oriented, solution-driven approach that supports strong craftsmanship, efficient processes, and consistent results.…I’m Affifa Rashid, a Lahore-based fashion design and production management professional with 7+ years of experience across the full product journey—from collection and custom design development to production planning, costing, and final execution. I’ve worked with established fashion labels, international brands, and also built my own end-to-end business, so I’m comfortable balancing creativity with commercial realities like pricing, material consumption, and deadline-driven production workflows. What I enjoy most is turning ideas into beautifully crafted garments through structured planning and clear cross-functional coordination. From Made-to-Order (MTO) operations and pre-production setup to fabric/embellishment costing and quality verification, I bring a detail-oriented, solution-driven approach that supports strong craftsmanship, efficient processes, and consistent results.

Affifa Rashid Hussain Rehar

Designer, Textile Designer, Brand Designer, +1

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I’m Affifa Rashid, a Lahore-based fashion design and production management professional with 7+ years of experience across the full product journey—from collection and custom design development to production planning, costing, and final execution. I’ve worked with established fashion labels, international brands, and also built my own end-to-end business, so I’m comfortable balancing creativity with commercial realities like pricing, material consumption, and deadline-driven production workflows. What I enjoy most is turning ideas into beautifully crafted garments through structured planning and clear cross-functional coordination. From Made-to-Order (MTO) operations and pre-production setup to fabric/embellishment costing and quality verification, I bring a detail-oriented, solution-driven approach that supports strong craftsmanship, efficient processes, and consistent results.…I’m Affifa Rashid, a Lahore-based fashion design and production management professional with 7+ years of experience across the full product journey—from collection and custom design development to production planning, costing, and final execution. I’ve worked with established fashion labels, international brands, and also built my own end-to-end business, so I’m comfortable balancing creativity with commercial realities like pricing, material consumption, and deadline-driven production workflows. What I enjoy most is turning ideas into beautifully crafted garments through structured planning and clear cross-functional coordination. From Made-to-Order (MTO) operations and pre-production setup to fabric/embellishment costing and quality verification, I bring a detail-oriented, solution-driven approach that supports strong craftsmanship, efficient processes, and consistent results.

Available to hire

I’m Affifa Rashid, a Lahore-based fashion design and production management professional with 7+ years of experience across the full product journey—from collection and custom design development to production planning, costing, and final execution. I’ve worked with established fashion labels, international brands, and also built my own end-to-end business, so I’m comfortable balancing creativity with commercial realities like pricing, material consumption, and deadline-driven production workflows.

What I enjoy most is turning ideas into beautifully crafted garments through structured planning and clear cross-functional coordination. From Made-to-Order (MTO) operations and pre-production setup to fabric/embellishment costing and quality verification, I bring a detail-oriented, solution-driven approach that supports strong craftsmanship, efficient processes, and consistent results.

Skills

Fashion Design

Fashion Illustration

Experience Level

Fashion Design

Expert

Fashion Illustration

Expert

Work Experience

Production planning and Costing Manager at HUSSAIN REHAR

September 1, 2025 - June 1, 2026

Managed end-to-end planning and costing for Hussain Rehar’s Festive Pret, Luxury Pret, Formals, Bridals and Made-to-Order (MTO) collections such as Jeevan collections. Handled product development and pre-production planning including fabric consumption, material costing, embroidery and embellishment costing, dyeing, stitching, finishing, and final pricing. Coordinated with production, GGT, embroidery, stores, dyeing, stitching and other teams to ensure accurate costing and timely execution. Developed and maintained costing structures, optimized material and production costs, planned MTO articles and collections, and ensured commercially viable pricing while maintaining brand quality and design standards.

Department Lead (Production) at HUSSAIN REHAR

January 1, 2025 - August 1, 2025

Led end-to-end production from design execution to final garments while ensuring high-quality craftsmanship. Managed production teams, streamlined workflows, created and used growth plans and pre-production processes, and oversaw Made-to-Order (MTO) operations. Handled vendor coordination, supported cost optimization, and ensured products met brand aesthetics and delivery timelines.

Customized Designer at HUSSAIN REHAR

September 1, 2024 - June 1, 2026

Creates bespoke pieces tailored to individual clients. Manages the end-to-end custom process including design creation, sketching, color planning, and final garment execution, ensuring each piece reflects the client’s unique style and the brand’s signature elegance.

Head Designer at KEHANI

July 1, 2024 - September 1, 2024

Led designers to produce tech files, manage fabrication and sampling, and verify quality. Created multiple samples for a Dubai exhibition. Worked on an NGO-inspired initiative to support unprivileged areas and homemaker women by mesmerized on-boarding/engaging their skills, creating job opportunities, and driving work through structured production collaboration.

Self-owned Business (End-to-end Custom Pieces) at AANGANANDAAZ

December 1, 2023 - Present

Runs an end-to-end custom fashion business from sketching and fabric sourcing to sampling, planning, and final execution. Handles client consultations, custom sizes, and custom orders, while ensuring high-quality tailoring and creative development. Manages budgeting, vendor coordination, branding, and marketing, and performs all major stages independently, from research to product development.

Production Manager at HUSSAIN REHAR

June 1, 2022 - August 1, 2023

Managed orders from mind mapping through final garment creation across bridals, formals, and luxury pret. Met deadlines while coordinating with multiple teams and supporting a range of customized orders. Also contributed as a designer for Hussain Rehar’s solo fashion show at Shalamar Bagh.

Print Designer at SOFFIO

August 1, 2021 - December 1, 2021

Rejoined and led a team of digital print designers creating prints for lawns, formals, and printed sarees.

Fashion Designer at STY

March 1, 2021 - August 1, 2021

Created western design concepts and digital fashion illustrations. Launched polo shirt collections from design through production execution. Produced digital designs for tees, sweatpants, shorts, and baseball caps, and constructed outsourced samples.

Print Designer at TAKHLEEQ

February 1, 2020 - May 1, 2020

Created digital prints for the RTW collection.

Fashion Designer at MAANMEHRAN

February 1, 2020 - May 1, 2021

Created designs for formal collections and developed innovative concepts aligned with the brand’s style and fashion forecasting. Managed shoots for a bridal collection.

Print Designer at HERA (Malaysian Brand)

January 1, 2020 - May 1, 2021

Designed prints for scarf collections over an extended period.

Fashion and Textile Designer (Intern) at SOFFIO

March 1, 2019 - January 1, 2020

Joined as an intern and led the design team as Lead Designer. Created designs from scratch to completion including collection development via sketching, constructing pieces, creating prints, developing motifs, and embroidery. Collaborated with other teams such as punching, sketching, and tailoring, while managing other designers and sketchers.

Fashion Designer (Intern) at MEERA’s by NS

November 1, 2018 - December 1, 2018

Created new designs, including signature shawls and dresses. Constructed bridal collections. Designed formal collections across sampling to final project delivery.