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Hi, I'm Afrah Ahmed, a passionate content creator and marketing strategist based in Ottawa, Canada. I specialize in beauty and lifestyle content creation, creating engaging UGC for platforms like Instagram and TikTok. I have worked closely with high-profile beauty brands like Armani Beauty, Caudalie, and Sephora, providing personalized beauty consultations and expert product recommendations. Apart from content creation, I bring experience in marketing coordination and sales, having led influencer campaigns, managed social media rebranding, and worked in retail sales roles focused on customer service. I have a solid educational background in Communication and Media Studies from Carleton University, which has sharpened my storytelling and communication skills across multiple platforms.…Hi, I'm Afrah Ahmed, a passionate content creator and marketing strategist based in Ottawa, Canada. I specialize in beauty and lifestyle content creation, creating engaging UGC for platforms like Instagram and TikTok. I have worked closely with high-profile beauty brands like Armani Beauty, Caudalie, and Sephora, providing personalized beauty consultations and expert product recommendations. Apart from content creation, I bring experience in marketing coordination and sales, having led influencer campaigns, managed social media rebranding, and worked in retail sales roles focused on customer service. I have a solid educational background in Communication and Media Studies from Carleton University, which has sharpened my storytelling and communication skills across multiple platforms.

Afrah

UGC Creator, Content Creator, Marketing Strategist, +3

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Hi, I'm Afrah Ahmed, a passionate content creator and marketing strategist based in Ottawa, Canada. I specialize in beauty and lifestyle content creation, creating engaging UGC for platforms like Instagram and TikTok. I have worked closely with high-profile beauty brands like Armani Beauty, Caudalie, and Sephora, providing personalized beauty consultations and expert product recommendations. Apart from content creation, I bring experience in marketing coordination and sales, having led influencer campaigns, managed social media rebranding, and worked in retail sales roles focused on customer service. I have a solid educational background in Communication and Media Studies from Carleton University, which has sharpened my storytelling and communication skills across multiple platforms.…Hi, I'm Afrah Ahmed, a passionate content creator and marketing strategist based in Ottawa, Canada. I specialize in beauty and lifestyle content creation, creating engaging UGC for platforms like Instagram and TikTok. I have worked closely with high-profile beauty brands like Armani Beauty, Caudalie, and Sephora, providing personalized beauty consultations and expert product recommendations. Apart from content creation, I bring experience in marketing coordination and sales, having led influencer campaigns, managed social media rebranding, and worked in retail sales roles focused on customer service. I have a solid educational background in Communication and Media Studies from Carleton University, which has sharpened my storytelling and communication skills across multiple platforms.

Available to hire

Hi, I’m Afrah Ahmed, a passionate content creator and marketing strategist based in Ottawa, Canada. I specialize in beauty and lifestyle content creation, creating engaging UGC for platforms like Instagram and TikTok. I have worked closely with high-profile beauty brands like Armani Beauty, Caudalie, and Sephora, providing personalized beauty consultations and expert product recommendations.

Apart from content creation, I bring experience in marketing coordination and sales, having led influencer campaigns, managed social media rebranding, and worked in retail sales roles focused on customer service. I have a solid educational background in Communication and Media Studies from Carleton University, which has sharpened my storytelling and communication skills across multiple platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Beauty and Lifestyle Content Creator

November 1, 2022 - Present

Created user-generated beauty content on Instagram and TikTok, targeting specific audiences and connecting on a deeper level. Produced video content for major beauty brands including Armani Beauty, Caudalie, Bobbi Brown, and Valentino Beauty for their social media accounts.

Sephora Beauty Advisor at Sephora

December 31, 2023 - July 20, 2025

Specialized in the Point of Sale system to facilitate smooth transactions and promote the loyalty program. Provided personalized beauty consultations and product recommendations based on customers' skin types and preferences. Educated customers on skincare, makeup, and fragrance products, performed skincare demonstrations, and collaborated with team members to meet sales targets and store goals.

Sephora Beauty Advisor at Sephora

March 31, 2025 - July 20, 2025

Marketing Coordinator at Samreen's Vanity

June 30, 2024 - July 20, 2025

Rebranded social media pages (TikTok, Instagram, Facebook) and strategized marketing plans to increase social media conversions. Organized and led influencer campaigns and sales, created website banners, videos, photos, and promotional posts. Managed content calendars and planned, marketed, and led brand events to promote new product launches.

Sales Associate at Bayshore Winners

August 31, 2022 - July 20, 2025

Coordinated with team members to fulfill company objectives, executed daily financial transactions using POS systems, provided high-quality customer service, addressed store policies, promoted the loyalty program, and demonstrated hospitality and teamwork.

Beauty and Lifestyle Content Creator

November 1, 2022 - Present

Created user-generated beauty content targeted at a specific audience on Instagram and TikTok, connecting deeply with followers. Produced video content for prestigious beauty brands including Armani Beauty, Caudalie, Bobbi Brown, Valentino Beauty, and managed brand accounts on Instagram and TikTok.

Sephora Beauty Advisor (Visual Assistant, Guest Advisor) at Sephora

December 1, 2023 - September 3, 2025

Specialized in Point of Sale system facilitation ensuring smooth and efficient customer transactions, promoting Sephora's loyalty program. Provided personalized beauty consultations and product recommendations tailored to customers’ skin types and preferences. Educated customers on skincare, makeup, and fragrance products. Assisted in driving sales through product demonstrations and upselling complementary items. Maintained store hygiene and stocked testers. Built strong relationships to increase client retention. Stayed updated on beauty trends and performed skincare demonstrations. Managed transaction processing and returns. Collaborated with team members and managers to meet store goals.

Sephora Beauty Advisor (Visual Assistant, Guest Advisor) at Sephora

March 1, 2025 - September 3, 2025

Re-engaged in Beauty Advisor role specializing in smooth transactions, loyalty promotions, consultations, product education, and sales enhancement.

Marketing Coordinator Intern at Samreen's Vanity

June 1, 2024 - September 3, 2025

Rebranded company social media pages including TikTok, Instagram, and Facebook to increase conversions. Strategized and executed marketing plans and influencer campaigns while managing sales. Created website banners, videos, photos, and promotional posts. Managed content calendars and led brand events to promote new launches.

Sales Associate at Bayshore Winners, Ottawa

August 1, 2022 - September 3, 2025

Coordinated with team members to fulfill company objectives and executed daily financial transactions using a POS system. Delivered top-tier customer service and promoted loyalty programs. Demonstrated hospitality, teamwork, and adherence to company protocols.