I am a freelance graphic designer specializing in branding and packaging, with hands-on experience creating print-ready assets and cohesive visual systems for consumer products and marketing campaigns. I excel in layout, typography, brand consistency, and collaborate with clients to deliver on-time production-ready files; I am proficient in Illustrator, Photoshop, and InDesign, and I enjoy crafting brand decks and marketing visuals.…

Afsaneh Salehi

I am a freelance graphic designer specializing in branding and packaging, with hands-on experience creating print-ready assets and cohesive visual systems for consumer products and marketing campaigns. I excel in layout, typography, brand consistency, and collaborate with clients to deliver on-time production-ready files; I am proficient in Illustrator, Photoshop, and InDesign, and I enjoy crafting brand decks and marketing visuals.…

Available to hire

I am a freelance graphic designer specializing in branding and packaging, with hands-on experience creating print-ready assets and cohesive visual systems for consumer products and marketing campaigns.

I excel in layout, typography, brand consistency, and collaborate with clients to deliver on-time production-ready files; I am proficient in Illustrator, Photoshop, and InDesign, and I enjoy crafting brand decks and marketing visuals.

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Skills

Experience Level

Social Media Design
Expert
Bootstrap
Expert
React JS
Expert
Brochure
Expert
Business Card
Expert
Poster
Expert
Branding
Expert
Adobe Illustrator
Expert
Adobe Photoshop
Expert
Logo
Expert
Adobe InDesign
Expert
Figma
Expert
Brand Identity
Expert
Presentation Design
Expert
Infographic
Intermediate
HTML5
Intermediate
JavaScript
Intermediate
Adobe XD
Intermediate
UI
Intermediate
Web Design
Intermediate
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Language

English
Fluent
Persian
Fluent
French
Beginner

Work Experience

Freelance Graphic Designer at Freelance
January 1, 2022 - Present
Designed branding materials, social media ads, and website graphics for various clients. Created visual identities, logos, and packaging for brands. Developed marketing materials such as posters, business cards, and digital ads. Specialized in UX/UI design, collaborating on website and mobile app projects.
Freelance Graphic Designer / Design Projects at Self-employed
January 1, 2022 - Present
Built 5+ complete brand identity systems for food, retail, and concept brands, including logo, typography, color palette, and brand rules. Designed packaging/label layouts with print-ready setup (bleed, margins, export, mockups) for consumer and industrial concept projects. Produced 20+ marketing visuals (Instagram posts, story ads, banners) aligned with brand systems for consistent campaign look. Developed presentation-ready brand decks showcasing concept ratio, typography hierarchy, and application mockups. Managed projects end-to-end: research → concept → iterations → final files, ensuring clean production files and on-time delivery.
Freelance Graphic Designer at Self-employed / Freelance
January 1, 2022 - Present
End-to-end branding and packaging design for food, retail, and concept brands. Built 5+ brand identity systems (logo, typography, color palettes, guidelines). Designed print-ready packaging layouts with bleed and margins. Produced 20+ marketing visuals for social media and campaigns. Created presentation-ready brand decks and ensured on-time delivery.

Education

Master of Science at Tehran University
September 1, 2009 - February 28, 2011
Attestation of College Studies (AEC) in Graphic Design at College LaSalle
September 1, 2022 - December 1, 2023
Diploma in Graphic Design at Collège LaSalle – Montreal, Canada
January 1, 2022 - December 31, 2023
Master of Science, Information Technology at University of Tehran – Iran
January 1, 2009 - December 31, 2011
Bachelor of Computer Software Engineering at Azad University – Iran
January 1, 2000 - December 31, 2004
Diploma in Graphic Design at Collège LaSalle
January 1, 2022 - January 1, 2023
Master of Science, Information Technology at University of Tehran
January 1, 2009 - January 1, 2011
Bachelor of Computer Software Engineering at Azad University
January 1, 2000 - January 1, 2004

Qualifications

Attestation of College Studies (AEC), Graphic Design
September 1, 2022 - December 31, 2023
Bachelor of Science, Software Engineering
September 1, 2000 - February 1, 2004

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Consumer Goods, Other, Retail, Manufacturing
    paper Krakow – Visual Identity Concept

    A visual identity concept inspired by the cultural heritage and architectural character of Krakow, translated into a modern graphic system with strong typography and structured layouts.

    paper CatBurger – Brand Identity, Packaging Design and Adevertisement

    CatBurger is a fictional fast-food restaurant brand created as a full branding and visual identity project.
    The goal was to design a fun, bold, and memorable brand that combines a cat-themed concept with modern burger culture, targeting young audiences and families.

    The project focuses on creating a strong visual system that works consistently across branding, packaging, and digital applications while maintaining a playful personality.