Available to hire
I’m Afton McKeith-Magaziner, a digital marketing and social-growth strategist who loves turning ideas into content people actually stick with. I’ve built and scaled my own Instagram and TikTok platforms—reaching 3.5M+ monthly Instagram views and 100K+ TikTok followers—by focusing on storytelling, trend adaptation, and retention-driven short-form videos.
In addition to creator growth, I lead brand-aligned short-form content for high-profile clients, using content pillars, scripted hooks, and weekly analytics to improve engagement and audience growth. I also bring PR and client-facing experience across entertainment and international markets, and I support digital product/UX improvements that enhance engagement, retention, accessibility, and the overall user journey.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Advanced
Spanish; Castilian
Advanced
Work Experience
Digital Product & UX Project at McKeith Research Limited
January 1, 2026 - January 1, 2026Worked on development and strategic optimisation of an eight-week digital health and education platform. Led UX and digital experience improvements focused on user engagement, retention, platform flow, and content accessibility. Analyzed user behavior and platform structure to improve navigation, progression systems, and the overall customer journey.
Digital Product & UX Project at McKeith Research Limited | Independent project
January 1, 2026 - January 1, 2026Worked on development and strategic optimisation of an eight-week digital health and education platform. Led UX and digital experience improvements focused on user engagement, retention, platform flow, and content accessibility. Analysed user behaviour and platform structure to improve navigation, progression systems, and the overall customer journey.
PR & Client Relations Consultant at Self-employed
January 1, 2024 - January 1, 2026Managed international PR and positioning projects for entertainment clients across UK and international markets. Coordinated press outreach and editorial opportunities, supporting brand-positioning initiatives. Liaised with media outlets, journalists, and creative stakeholders while maintaining consistent client-facing communication.
TikTok/Instagram Strategist & Content Manager at Gillian McKeith
February 1, 2023 - February 1, 2025Led TikTok and Instagram growth strategy and short-form content execution for a high-profile health and wellness personality. Developed content pillars and scripted hooks, then used weekly analytics to improve retention, engagement, and audience growth. Coordinated with talent, collaborators, and external partners to maintain consistent content output and brand positioning.
TikTok/Instagram Strategist & Content Manager at Gillian McKeith | Freelance
February 1, 2023 - February 1, 2025Led TikTok and Instagram growth strategy and short-form content execution for a high-profile health and wellness personality. Developed content pillars and scripted hooks, using weekly analytics to improve retention, engagement, and audience growth. Coordinated with talent, collaborators, and external partners to keep consistent output and strengthen brand positioning.
Senior Luxury Real Estate Agent, Airbnb & Property Manager at H G White Group
January 1, 2023 - June 1, 2025Managed luxury property listings, lettings, and short-stay rentals across Airbnb, Rightmove, and Zoopla. Responded to enquiries, organised viewings, presented offers, and negotiated rental and property deals. Drafted and finalised contracts and coordinated with landlords, builders, and architects on property-related matters.
Technical Media Producer & Host at Gray Television Group, Inc.
February 1, 2022 - April 1, 2022Worked in live and pre-recorded television production across ABC and FOX affiliate programming. Supported live broadcast operations, media-production workflows, and on-air content coordination in a fast-paced environment. Contributed to production execution for television segments and programming.
Technical Media Producer & Host at Gray Television Group, Inc. | Contract
February 1, 2022 - April 1, 2022Worked in live and pre-recorded television production across ABC and FOX affiliate programming. Supported live broadcast operations, media-production workflows, and on-air content coordination in a fast-paced environment.
Property Manager & Lettings Negotiator at H G White Group
January 1, 2021 - January 1, 2023Managed luxury properties, prospective tenant viewings, enquiries, offers, invoicing, and landlord communications. Handled Rightmove and Zoopla enquiries, negotiated rental offers, and progressed deals through completion. Prepared reports and documents and coordinated property maintenance and related administration.
Social Growth Strategist & Content Creator - TikTok at Freelance
April 1, 2020 - PresentBuilt and scaled a personal TikTok platform to 100K+ followers. Produced multiple viral videos exceeding 1M views using platform-native trends, high-retention hooks, and storytelling. Analyzed platform behavior and continuously adapted strategy to maximize visibility, retention, and audience interaction.
Social Growth Strategist & Content Creator - Instagram at Freelance
April 1, 2020 - PresentBuilt and scaled a personal Instagram platform generating 3.5M+ monthly views. Produced multiple viral videos exceeding 1M views by using strong storytelling, adapting to trends, and optimizing for audience retention. Developed hands-on expertise in audience engagement, creator branding, analytics, and community-driven growth.
Social Growth Strategist & Content Creator at TikTok | Freelance
April 1, 2020 - PresentBuilt and scaled a personal TikTok platform to 100K+ followers. Produced multiple viral videos over 1M views using platform-native trends, high-retention hooks, and storytelling. Used platform behaviour analysis to adapt strategy and maximise visibility, retention, and audience interaction.
Social Growth Strategist & Content Creator at Instagram | Freelance
April 1, 2020 - PresentBuilt and scaled a personal Instagram platform generating 3.5M+ monthly views. Created multiple viral videos over 1M views by focusing on storytelling, trend adaptation, and audience retention. Developed hands-on expertise in engagement, creator branding, analytics, and community-driven growth.
Movement & Performance Coach at McKeith Movement
January 1, 2018 - December 1, 2025Worked with private clients internationally, including remote clients, delivering personalized movement and presentation programmes. Coached clients in confidence, stage presence, mobility, and public-facing performance. Delivered a high-touch client experience tailored to individual goals.
Movement & Performance Coach at McKeith Movement | Self-employed
January 1, 2018 - December 1, 2025Worked with private clients internationally, including remote clients, delivering personalised movement and presentation programmes. Coached clients in confidence, stage presence, mobility, and public-facing performance. Delivered a high-touch, tailored client experience based on individual goals.
Education
BA (Hons) French & Spanish at The Open University
January 1, 2026 - January 1, 2026Professional Acting Diploma at Royal Central School of Speech and Drama
January 1, 2025 - January 1, 2026BA (Hons) French & Spanish at The Open University
January 1, 2026 - January 1, 2026Professional Acting Diploma at Royal Central School of Speech and Drama
January 1, 2025 - January 1, 2026Qualifications
BA (Hons) French & Spanish (First-Class Honours)
January 1, 2026 - January 1, 2026Professional Acting Diploma
January 1, 2025 - January 1, 2026Industry Experience
Media & Entertainment, Healthcare, Real Estate & Construction, Education, Professional Services, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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