Available to hire
I’m a performance marketer and content-first growth consultant, working across Meta, Google, and TikTok ads while building the short-form video, creator partnerships, and email journeys that feed acquisition and first-purchase revenue. I like turning strategy into repeatable weekly execution—testing new audiences and creatives, refining bidding and funnel performance, and presenting clear dashboards against acquisition targets.
Across DTC beauty brands, an education startup, and a B2B web3 company, I’ve grown revenue and lead generation through segmentation, A/B testing, and lifecycle optimization (especially with Klaviyo). I also use AI tools like Claude and ChatGPT to streamline reporting and content pipelines, so teams spend less time on manual work and more time on high-impact experiments.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
French
Fluent
English
Fluent
Italian
Fluent
Work Experience
Content & Paid Media Marketing (Freelance) - Independent Consultant at Independent Consultant (Remote)
August 1, 2025 - PresentManaged €10K+/month in paid media across Meta, Google, and TikTok for a DTC beauty brand, including audience and creative testing, bidding changes, and weekly performance reviews against acquisition targets. Planned, shot, and edited a weekly short-form content cadence for client accounts, from brief to published posts. Drove automated flow revenue up 233% in eight months across six Shopify DTC brands (avg. $5M+ revenue) through segmentation, A/B testing, and weekly optimization in Klaviyo, including improved pop-up submit rate from 10% to 15% and reporting on attributed revenue and list health/deliverability. Built AI-assisted content production dashboards and an AI-supported website for an education startup to reduce manual scheduling and reporting.
Content & Paid Media Marketing (Freelance) · Independent Consultant
August 1, 2025 - PresentManage €10K+/month in paid media across Meta, Google, and TikTok for a DTC beauty brand, covering audience/creative testing, bidding changes, and weekly performance reviews against acquisition targets. Plan, shoot, and edit a weekly short-form content cadence (Canva/CapCut) aligned with briefs. Grew automated post-purchase flow revenue by 233% in eight months across six Shopify DTC brands (avg. $5M+ revenue) using segmentation, A/B testing, and a weekly optimization cadence in Klaviyo. Improved pop-up submit rate from 10% to 15% through structured A/B testing and reported impact on revenue attribution, list health, and deliverability to founders. Built AI-assisted content-production dashboards and reporting, plus an AI-assisted website for an education startup to cut manual scheduling and reporting.
Content & Paid Media Marketing (Freelance) / Independent Consultant at Independent
August 1, 2025 - PresentManage €10K+/month paid media across Meta, Google, and TikTok for a DTC beauty brand, overseeing audience/creative testing, bidding changes, and weekly performance reviews against acquisition targets. Plan, shoot, and edit a weekly short-form content cadence (brief to published post) using Canva and CapCut. Grew automated flow revenue by 233% in eight months across six Shopify DTC brands via segmentation, A/B testing, and a weekly optimization cadence in Klaviyo. Increased pop-up submit rate from 10% to 15% using structured A/B testing, reporting revenue attribution and list health/deliverability. Built AI-assisted content production dashboards and an AI-supported website for an education startup, reducing manual scheduling and reporting.
Content & Paid Media Marketing (Freelance) / Independent Consultant
August 1, 2025 - PresentManage €10K+/month in paid media across Meta, Google, and TikTok for a DTC beauty brand, including audience/creative testing, bidding changes, and weekly performance reviews against acquisition targets. Plan, shoot, and edit a weekly short-form content cadence using Canva and CapCut (from brief to published post). Grew automated post-purchase revenue by 233% in eight months across six Shopify DTC brands through segmentation, A/B testing, and a weekly optimization cadence in Klaviyo. Improved pop-up submit rate from 10% to 15% via structured A/B testing and reported revenue attribution, list health, and deliverability to founders. Built AI-assisted reporting and scheduling workflows and an AI-assisted website for an education startup to cut manual work and support brand building.
Content & Paid Media Marketing (Freelance) at Independent Consultant
August 1, 2025 - PresentManage €10K+/month paid media across Meta, Google and TikTok for a DTC beauty brand, including audience and creative testing, bidding changes, and weekly performance reviews. Plan, shoot, and edit weekly short-form content for client accounts using Canva and CapCut. Grew automated top-up revenue by 233% in eight months across six Shopify DTC brands through segmentation, A/B testing, and weekly optimization in Klaviyo. Increased pop-up submit rate from 10% to 15% via structured A/B testing, reporting revenue impact, list health, and deliverability to founders. Built AI-assisted reporting dashboards and an AI content/website workflow for an education startup, reducing manual scheduling and reporting.
Brand, Content & Growth Marketing Consultant (Freelance)
August 1, 2025 - PresentBrand positioning and identity for founders building consumer brands from zero, including audience/competitor research, tone of voice, visual direction, and launch planning with ongoing social and email programming. Own e-commerce lifecycle and CRM for multiple Shopify brands via Emailclub and Klaviyo, covering email/SMS/WhatsApp flows, A/B testing, list health monitoring, and performance reporting. Run end-to-end integrated launch campaigns (landing pages, email + social promotion, online launch events) and weekly content planning/execution across multiple client accounts.
English Literature Tutor at Mytutor.co.uk
September 1, 2024 - September 4, 2025Delivered over 700 sessions and developed compelling visual learning materials. Received 110+ five-star reviews for clarity and engagement.
Project Manager at Swyke ai
April 1, 2024 - PresentManaged digital growth campaigns increasing qualified leads by 34% on LinkedIn, X, and Discord. Monitored CRM KPIs to optimize lead flows and lifecycle messaging. Automated CRM workflows reducing manual work by 40% and improving lead response by 28%. Created Excel dashboards contributing to a 151% rise in impressions and an 18% drop in CAC.
Growth & Marketing Project Manager at Swyke
January 1, 2024 - August 1, 2025Built international B2B go-to-market for partnerships by mapping partner/competitor landscapes, managing outreach and pitch calls, and closing deals. Developed brand/community presence from zero on LinkedIn, X and Discord and planned team conference attendance. Led LinkedIn Ads and content for lead generation with KPI dashboards and reporting to Sales, Product and founders.
Brand Owner at Lab Intimates
September 1, 2023 - PresentBuilt and launched an e-commerce store with optimized UX, SEO, and mobile experience. Managed influencer collaborations, email marketing, and content strategies to increase traffic and engagement. Directed over 20 photoshoots to maintain consistent brand identity. Identified high-converting demographics increasing conversion rates by 28%.
Marketing Specialist at Claris Clinic
July 1, 2023 - September 4, 2025Curated branded content and optimized educational visual layouts for social channels, tripling Instagram engagement (+300%). Initiated creative workshops to align visual messaging with patient communication guidelines.
Digital Marketing Specialist at Claris Clinic
July 1, 2022 - December 1, 2023Executed integrated acquisition and retention campaigns across Meta, TikTok, Google Ads, email and influencer partnerships while managing media budgets. Drove performance outcomes such as high lead volume, strong lead-to-appointment conversion, and appointment growth. Marketed professional skincare brands through launches, creator collaborations, blog and SEO in a regulated sector with all claims reviewed/signed off.
Co-Founder at Lab Intimates
August 1, 2021 - June 30, 2022Co-founded a DTC apparel brand and took it from pre-launch research through brand positioning, creative direction, product development and go-to-market. Ran the business end to end including Shopify store/fulfillment, social and creator program, press and stylist outreach, stockist pitching, and post-purchase email journeys; produced a Milan Fashion Week photoshoot.
Online English Literature Tutor at MyTutor
September 1, 2018 - July 31, 2021Delivered 700+ one-to-one tutoring sessions and received 110+ five-star reviews. Graded essays against exam mark schemes and provided structured written feedback aligned with learning objectives.
Online English Literature Tutor at MyTutor.co.uk
September 1, 2018 - July 1, 2021Delivered 1:1 tutoring for English Literature online, supported students through structured learning and practice, and maintained a high feedback score through consistent delivery and results.
Education
Master’s in Art Management and Administration at SDA Bocconi
January 1, 2021 - January 1, 2022Bachelor’s in English Literature at The University of St Andrews
January 1, 2017 - January 1, 2021International Baccalaureate Bilingual Diploma in English and French at The British School of Brussels
January 1, 2008 - January 1, 2017Master’s in Art Management & Administration (100/110) at SDA Bocconi, Milan
January 11, 2030 - September 3, 2026BA (Hons) English Literature (16.5/20) at University of St Andrews, UK
January 11, 2030 - September 3, 2026IB Bilingual Diploma (English/French) (38/45) at The British School of Brussels
January 11, 2030 - September 3, 2026Master’s in Art Management & Administration at SDA Bocconi, Milan
January 11, 2030 - September 3, 2026BA (Hons) English Literature at University of St Andrews, UK
January 11, 2030 - September 3, 2026IB Bilingual Diploma (English/French) at The British School of Brussels
January 11, 2030 - September 3, 2026Master at SDA Bocconi School of Management, Milan
January 11, 2030 - September 25, 2026BA at University of St Andrews, UK
January 11, 2030 - September 25, 2026IB Bilingual Diploma at The British School of Brussels
January 11, 2030 - September 25, 2026Master in Art Management & Administration at SDA Bocconi School of Management, Milan
January 11, 2030 - September 25, 2026BA English Literature at University of St Andrews, UK
January 11, 2030 - September 25, 2026IB Bilingual Diploma (English/French) at The British School of Brussels
January 11, 2030 - September 25, 2026Master in Art Management & Administration at SDA Bocconi School of Management, Milan
January 1, 2023 - December 31, 2024BA English Literature at University of St Andrews, UK
January 1, 2016 - January 1, 2019IB Bilingual Diploma (English/French) at The British School of Brussels
January 11, 2030 - September 25, 2026Master in Art Management & Administration at SDA Bocconi School of Management
January 1, 2021 - January 1, 2022BA English Literature at University of St Andrews
January 1, 2014 - January 1, 2017IB Bilingual Diploma (English/French) at The British School of Brussels
January 1, 2012 - January 1, 2014Master in Art Management & Administration at SDA Bocconi School of Management, Milan
January 1, 2019 - January 1, 2020BA English Literature at University of St Andrews, UK
January 1, 2015 - January 1, 2018IB Bilingual Diploma (English/French) at The British School of Brussels
January 1, 2013 - January 1, 2015Master in Art Management & Administration at SDA Bocconi School of Management
January 11, 2030 - September 25, 2026BA English Literature at University of St Andrews
January 11, 2030 - September 25, 2026IB Bilingual Diploma (English/French) at The British School of Brussels
January 11, 2030 - September 25, 2026Master in Art Management & Administration at SDA Bocconi School of Management
January 11, 2030 - September 25, 2026BA English Literature at University of St Andrews
January 11, 2030 - September 25, 2026IB Bilingual Diploma (English/French) at The British School of Brussels
January 11, 2030 - September 25, 2026Qualifications
Klaviyo Omnichannel Strategy
October 1, 2025 - October 1, 2027ClickUp Build Your First Workflow
February 1, 2026 - September 3, 2026Klaviyo Omnichannel Strategy
October 1, 2025 - October 1, 2027ClickUp Build Your First Workflow
February 1, 2026 - September 3, 2026Klaviyo Omnichannel Strategy
October 1, 2025 - October 1, 2027ClickUp Build Your First Workflow
February 1, 2026 - September 3, 2026Klaviyo Omnichannel Strategy Certification
October 1, 2025 - September 25, 2026ClickUp: Build Your First Workflow
February 1, 2026 - September 25, 2026Klaviyo Omnichannel Strategy Certification
October 1, 2025 - September 25, 2026ClickUp: Build Your First Workflow
February 1, 2026 - September 25, 2026Klaviyo Omnichannel Strategy Certification
October 1, 2025 - September 25, 2026ClickUp: Build Your First Workflow
February 1, 2026 - September 25, 2026Klaviyo Omnichannel Strategy Certification
October 1, 2025 - September 25, 2026ClickUp: Build Your First Workflow
February 1, 2026 - September 25, 2026Klaviyo Omnichannel Strategy Certification
October 1, 2025 - September 25, 2026ClickUp: Build Your First Workflow
February 1, 2026 - September 25, 2026Klaviyo Omnichannel Strategy Certification
October 1, 2025 - September 25, 2026ClickUp: Build Your First Workflow
February 1, 2026 - September 25, 2026Klaviyo Omnichannel Strategy Certification
October 1, 2025 - September 25, 2026ClickUp: Build Your First Workflow
February 1, 2026 - September 25, 2026Klaviyo Omnichannel Strategy Certification
October 1, 2025 - September 25, 2026ClickUp: Build Your First Workflow
February 1, 2026 - September 25, 2026Klaviyo Omnichannel Strategy Certification
October 1, 2025 - September 25, 2026ClickUp: Build Your First Workflow
February 1, 2026 - September 25, 2026Industry Experience
Software & Internet, Healthcare, Consumer Goods, Retail, Education, Media & Entertainment, Professional Services, Travel & Hospitality, Other, Non-Profit Organization
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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