Available to hire
I am a passionate and innovative marketing strategist and product validation expert with extensive experience in healthcare, pharmaceuticals, and digital marketing. Skilled in user acquisition, growth hacking, and product development, I work closely with developers, marketing, and sales teams to deliver patient-centered solutions and drive revenue growth in Lebanon, KSA, and Iraq.
With a strong background in healthcare - complemented by Executive MBA, I bring a deep understanding of healthcare operations and digital transformation. I thrive on guiding businesses through launch strategies, compliance, and digital marketing while continuously learning and applying cutting-edge AI and digital marketing techniques to stay ahead in the industry.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Arabic
Fluent
French
Advanced
Work Experience
Head of Product Validation & Growth Lebanon, KSA, Iraq at Testing
January 1, 2025 - PresentLead user acquisition efforts, develop innovative patient-centered solutions, and drive revenue growth. Work collaboratively with developers, marketing, and sales teams on product development, app design (UX/UI), API integration, and patient journey mapping. Focus on digital marketing strategies and healthcare partnerships to optimize product launches and growth hacking initiatives.
Digital Marketing Strategist at Freelance / Beirut, Lebanon
April 1, 2023 - PresentDevelop social media strategy, content creation, SEO, design and animation, and advertising campaigns. Utilize growth hacking techniques and analytics platforms such as Google Analytics, Google Trends, and Facebook Ads Manager to enhance omnichannel marketing performance and automate marketing workflows.
Senior Consultant to the Honorary President at BNO Association (Volunteer)
September 1, 2023 - PresentProvide consultancy on fundraising, communication, project management, strategy, healthcare, and pharmaceutical initiatives. Support organizational goals and help in strategic planning and project execution.
Quality Control Pharma Manager & Innovator at Confidential
July 1, 2024 - August 6, 2025Oversaw compliance to protocols and guidelines, drafted data reports, coordinated participation in international conventions, and led project management following ethical business and conduct codes. Supported internal knowledge management and helped with clinical trials administration, data management, and regulatory compliance.
Marketing Consultant – Arabic Business Catalyst at Resecurity, Dubai, UAE
March 1, 2022 - August 6, 2025Collaborated as a trilingual marketing consultant assisting sales, pre-sales teams, and engineers to enable cybersecurity business growth in Arabic markets.
Quality Control Pharmacist / Field Pharmacy Coordinator at Lebanese Association of Knights of Malta, Order of Malta Lebanon
July 1, 2021 - August 6, 2025Supervised Pfizer BioNTech vaccine operations, coordinated healthcare center visits, ensured drug storage and administration compliance, raised awareness on pharmacy practices, developed SOPs, audited pharmacies, managed drug stock, and provided scientific and training support.
Regulatory Affairs Manager at SIGMAMED
September 1, 2020 - August 6, 2025Managed regulatory agency relations and approvals, ensured compliance with local and international regulations, collaborated with clinical, quality, and R&D teams, and handled logistics and product inspections.
Senior Medical Representative at Abbott Laboratories
July 1, 2019 - August 6, 2025Led product growth strategies, analyzed sales and market data, reported on pharmacovigilance, developed product marketing, and significantly increased market share in assigned territory. Also focused on brand building, customer segmentation, and market access support.
Medical Representative at Solvay Pharmaceuticals
September 1, 2011 - August 6, 2025Prepared and delivered scientific presentations, managed medical inquiries, and supported healthcare professional education and customer benefits.
Chief Pharmacist Manager at Private Pharmacy, Zouk
January 1, 2010 - August 6, 2025Managed pharmacy operations including inventory control, insurance claims, prescription filling and dispensing, patient counseling, and confidentiality.
Education
Executive Masters of Business Administration (EMBA) at Adnan Kassar School of Business, Lebanese American University
September 1, 2024 - August 6, 2025Bachelor of Science in Pharmacy at Lebanese American University
January 1, 2002 - January 1, 2008Lebanese Baccalaureate in Life Science at Notre Dame de Louaize School
January 1, 2002 - January 1, 2002Social Media & Digital Marketing at World Patriarchal Maronite Foundation for Integral Development (WPF, Bkerki)
July 1, 2024 - July 1, 2024Qualifications
TRACE International: ESG, Anti-Corruption, Anti-Bribery, Compliance for Shipping & Logistics & Sub-agents & Distributors
June 1, 2025 - August 6, 2025Future Forward: AI in Action
April 17, 2025 - August 6, 2025AI for Executives
April 17, 2025 - August 6, 2025EY Climate Ideation Clinic: Accelerating Environmental Sustainability
April 10, 2025 - August 6, 2025Writing a Winning Policy Brief
February 20, 2025 - August 6, 2025AI in Digital Marketing
February 8, 2025 - August 6, 2025Introduction to Generative AI
February 21, 2024 - August 6, 2025OSCAR Vol 3.0, Royal College of Physicians, United Kingdom
November 3, 2023 - November 4, 2023Smart Shield: Protecting Information in the Digital Age, Cybersecurity Certificate
October 1, 2023 - August 6, 2025Entrepreneurship Foundations
March 1, 2023 - August 6, 2025Project Management Foundations, Project Management Institute (PMI)
March 1, 2023 - August 6, 2025Critical Thinking for Self-Development
February 1, 2021 - August 6, 2025Team Coaching Accelerator
March 2, 2020 - August 6, 2025eConsent Guide: Remote Approach to Customers
January 1, 2019 - August 6, 2025Code of Business Conduct / Code of Ethics & Compliance Training
May 1, 2015 - January 1, 2019Positive Communication Training, senior level
April 3, 2019 - April 4, 2019Negotiation Skills
January 1, 2018 - January 1, 2019DUPHAT 2019, Dubai International Pharmaceuticals & Technologies Conference and Exhibition
February 26, 2019 - February 28, 2019Active Listening Skills for Professionals
January 1, 2018 - August 6, 2025The Golden Rules of Listening
January 1, 2018 - August 6, 2025Understanding Segmentation and Targeting
January 1, 2018 - August 6, 2025Pharmacovigilance Training
January 1, 2012 - January 1, 2017Synergize by tLEX, Transformational Leadership for Excellence
November 1, 2017 - August 6, 2025Expert Solutions in Gastroenterology – Abbott Gastro Summit
April 28, 2017 - April 29, 2017Launch Excellence, by EPD Training Academy of Abbott Laboratories
March 27, 2017 - August 6, 2025Industry Experience
Healthcare, Life Sciences, Professional Services, Non-Profit Organization, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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