Hi, my name is Aggie, and I am a multidisciplinary designer working across product, visual, and experiential design, with a strong passion for motion and visual storytelling. Through animation, branding, and interactive experiences, I strive to create clear and engaging narratives that connect ideas, brands, and people.…

Aggie Chang

Hi, my name is Aggie, and I am a multidisciplinary designer working across product, visual, and experiential design, with a strong passion for motion and visual storytelling. Through animation, branding, and interactive experiences, I strive to create clear and engaging narratives that connect ideas, brands, and people.…

Available to hire

Hi, my name is Aggie, and I am a multidisciplinary designer working across product, visual, and experiential design, with a strong passion for motion and visual storytelling. Through animation, branding, and interactive experiences, I strive to create clear and engaging narratives that connect ideas, brands, and people.

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Language

English
Advanced
Dutch
Intermediate
Chinese
Fluent

Work Experience

Founder + Product Designer at Studio [AG]+[EE]
July 1, 2023 - Present
Responsible for product design, client relationship management, brand interpretation, CMF design, fabrication knowledge, and pitching to clients.
Sales Assistant (Part-Time) at PopMart
September 22, 2025 - June 30, 2026
Handled sales and visual merchandising while ensuring an organized stock and efficient back-of-house system.
Server (Part-Time) at Kyatcha Rotterdam
July 1, 2022 - Present
Provided exceptional customer service in a fast-paced environment, ensuring a positive dining experience.
Design Intern (Full-Time) at Studio Samira Boon
January 1, 2022 - June 1, 2022
Engaged in textile and pattern design, machine and hand sewing, and infographic design.
Magazine Editor (Part-Time) at Hogeschool Rotterdam
April 1, 2023 - Present
Oversaw editorial direction and magazine layout while managing content editing and interviewing.
Textile Production Coordinator (Full-Time) at Gloritex Co., Ltd
September 1, 2020 - August 1, 2021
Coordinated production and communicated with the supply chain for efficient workflow management.
Research and Development Assistant (Full-Time) at Yung Ming Embroidery Corp.
December 1, 2017 - July 31, 2018
Focused on material exploration and prototype development through iterative design processes.

Education

BA Product Design at Willem de Kooning Academy
September 1, 2021 - July 17, 2025
3D Product Spatial Design Foundation at University of the Arts London
September 1, 2018 - May 17, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Retail, Transportation & Logistics, Professional Services
    SpaceShift020
    While the tech industry continues to prioritise cognitive connection from screen to screen, our bodies remain confined behind desks. This project explores the question: How can we (re)invent a peripheral to give office workers greater physical freedom in front of screens? SpaceShift020 is a reimagination of computer mice, keyboards and the underlying logic of how we interact with them, offering office workers a more seamless experience within the digital ecosystem. Besides visual and concept illustration, I also worked on multiple principal and functional prototypes using 3D prints, silicone, and Arduino. The product-based business is now being pitched to several governors of recognised startup incubators in the Netherlands. For more: https://www.twine.net/signin…
    Table Blossom
    Despite the care invested in developing signature cocktails and their presentation, Kyatcha served them on generic black napkins. I saw an opportunity to create a more cohesive guest experience by designing a branded alternative that reflected the restaurant's Japanese identity and elevated the presentation of its drinks. Table Blossom is a collection of wagashi-inspired leather coasters and packaging designed for Kyatcha's signature cocktails. Combining aesthetic value with practical functionality, the coasters are absorbent, slip-resistant, lightweight, and easy for staff to use while serving drinks. Following the initial launch, a second batch was commissioned by the restaurant. For more, please visit: https://www.twine.net/signin…
    Portfolio Magazine

    Despite sharing the same academy, many students were unaware of each other’s projects, interests, and achievements. Portfolio Magazine was created to increase visibility for emerging artists and designers, foster connections between students, and celebrate the creative work happening within the academy.

    Portfolio Magazine is a student-led publication showcasing emerging artists and designers from Willem de Kooning Academy. Through interviews, features, and visual storytelling, the magazine provides a platform for students to share their work with a wider audience. I initiated and pitched the concept to the academy’s marketing team, securing support for the publication and leading its development from concept to execution.

    For more, please visit: https://agchang777.wixsite.com/portfolio/blank-2

    LES-FUL
    Dutch curtain manufacturer Artex sought a way to repurpose seasonal surplus fabrics that would otherwise go unused. The project explored how discarded textiles could be transformed into a desirable product while supporting more sustainable production practices. LES-FUL is a footwear concept created entirely from Artex's surplus curtain textiles. By using a mono-material construction, the project explores a circular design approach that simplifies recycling while extending the lifespan of discarded materials. It includes a developed product concept, branding, and visual identity alongside the footwear design. For more, please visit: https://www.twine.net/signin…