Available to hire
I’m a final year Marketing Management student at Universitas Pendidikan Indonesia, with hands-on experience in business analysis, market assessment, and product support across project-based environments. I thrive on turning data into clear strategies, coordinating with stakeholders, and crafting engaging brand experiences. Recognized as UPI’s Top 2 Most Outstanding Student 2025, I stay curious, adaptable, and growth minded.
Beyond academics, I enjoy building communities, creating data informed content, and collaborating with brands to tell compelling stories that connect with youth culture and lifestyle interests.
Experience Level
Language
Indonesian
Fluent
English
Fluent
Work Experience
Social Media Manager at Permata Abadi Indonesia
August 1, 2025 - December 31, 2025Developed a brand digital communication strategy that increased engagement by 25–30% within 3 months. Produced promotional content tailored to customer lifestyle interests, contributing to a 15% rise in inquiry messages for travel programs. Monitored content performance and adjusted messaging to improve audience relevance and brand consistency.
Commercial Intern at PT Angkasa Pura I (Indonesia) – Journey Airports
January 1, 2025 - June 30, 2025Analyzed commercial performance of 150+ retail and F&B tenants, identifying revenue-driving categories contributing to 8–12% higher revenue concentration in peak hours. Supported coordination with 179 business partners and 10+ internal commercial units, improving promotional alignment and reducing coordination lead time by 20%.
Independent Digital Content Creator at Self-employed / Freelance
December 1, 2024 - PresentBuilt and maintained an engaged digital community of 2.4K+ followers, positioning content around lifestyle, beauty, education, and youth culture. Designed and executed data-informed content strategies, generating 120K+ cumulative engagement driven by audience insights, performance tracking, and trend analysis. Collaborated with beauty and education brands such as Griya Cantika, Ayo Belajar Rin, and Linguo ID, delivering product storytelling and youth-centric marketing content.
Vice Leader at AIM S Alumni Network Indonesia
February 1, 2024 - PresentOrganized monthly alignment and evaluation meetings, supporting consistent communication and performance tracking. Led ongoing alumni data collection and outreach initiatives since early 2025, onboarding 142 alumni to date with expansion through structured engagement efforts. Coordinated the Indonesian alumni delegation for AIM S Annual Review Meeting, engaging stakeholders from government, academia, industry, and alumni communities.
Liaison Officer at Asia World Model United Nations Thailand
October 1, 2023 - November 30, 2023Served as the primary liaison for 320+ international delegates from 25 countries. Managed communication and logistics for high-profile committees (UNESCO & INTERPOL), supporting scheduling, protocol adherence, and delegate needs. Ensured a seamless delegate experience from arrival to departure, contributing to high satisfaction and smooth event execution.
Project Leader at Green Generation Kelana Batch 2
January 1, 2023 - July 31, 2023Led a 6-day national leadership program involving 32 participants from 17 regions across Indonesia. Managed 5 divisions, assigned responsibilities, and monitored progress to ensure timely execution. Evaluated individual and team performance through post-program reports and reflections, ensuring smooth coordination, high participant engagement, and achievement of program objectives.
Education
Bachelor's in Tourism Marketing Management at Universitas Pendidikan Indonesia
January 11, 2030 - January 1, 2026Exchange Student – Tourism & Hospitality Management at Prince of Songkla University, Thailand
January 1, 2023 - January 1, 2023Qualifications
GPA 3.86/4.00 in Tourism Marketing Management
January 11, 2030 - February 22, 2026Exchange Program - Tourism & Hospitality Management, Prince of Songkla University (Thailand)
January 1, 2023 - January 1, 2023Industry Experience
Media & Entertainment, Education, Travel & Hospitality, Professional Services, Retail
Experience Level
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