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Hi, I’m Agrima Singh Parihar, a flexible Marketing Professional with 5 years of experience delivering high-impact digital campaigns across higher education and beyond. I thrive at the intersection of creative storytelling and data-driven strategy, turning insights into campaigns that generate leads and engage audiences. I’m proficient in social media strategy, paid advertising, email marketing, CRM, and analytics; I enjoy collaborating across teams and agencies to drive ROI and create globally resonant campaigns.…Hi, I’m Agrima Singh Parihar, a flexible Marketing Professional with 5 years of experience delivering high-impact digital campaigns across higher education and beyond. I thrive at the intersection of creative storytelling and data-driven strategy, turning insights into campaigns that generate leads and engage audiences. I’m proficient in social media strategy, paid advertising, email marketing, CRM, and analytics; I enjoy collaborating across teams and agencies to drive ROI and create globally resonant campaigns.

Agrima Singh Parihar

Marketing Strategist, Marketing Consultant, Affiliate Marketer, +7

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Hi, I’m Agrima Singh Parihar, a flexible Marketing Professional with 5 years of experience delivering high-impact digital campaigns across higher education and beyond. I thrive at the intersection of creative storytelling and data-driven strategy, turning insights into campaigns that generate leads and engage audiences. I’m proficient in social media strategy, paid advertising, email marketing, CRM, and analytics; I enjoy collaborating across teams and agencies to drive ROI and create globally resonant campaigns.…Hi, I’m Agrima Singh Parihar, a flexible Marketing Professional with 5 years of experience delivering high-impact digital campaigns across higher education and beyond. I thrive at the intersection of creative storytelling and data-driven strategy, turning insights into campaigns that generate leads and engage audiences. I’m proficient in social media strategy, paid advertising, email marketing, CRM, and analytics; I enjoy collaborating across teams and agencies to drive ROI and create globally resonant campaigns.

Available to hire

Hi, I’m Agrima Singh Parihar, a flexible Marketing Professional with 5 years of experience delivering high-impact digital campaigns across higher education and beyond. I thrive at the intersection of creative storytelling and data-driven strategy, turning insights into campaigns that generate leads and engage audiences.

I’m proficient in social media strategy, paid advertising, email marketing, CRM, and analytics; I enjoy collaborating across teams and agencies to drive ROI and create globally resonant campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital Marketing Executive at Oxford Summer Courses

October 1, 2023 - Present

Led multi-platform social strategy (Instagram, TikTok, YouTube, LinkedIn, Meta), achieving 112% follower growth and 12X engagement uplift on Instagram in under 18 months. Managed paid media (Google, Meta, LinkedIn, YouTube, PMAX and TikTok), optimizing ads to improve CTR and conversion by 6% while reducing acquisition costs. Directed and coordinated two external agencies (paid media + CRM) over 20 months, ensuring alignment with recruitment objectives. Designed and executed email campaigns in Marketing Cloud, maintaining 82% open rates and 23% click-through rates. Conducted competitor and market analysis to inform recruitment diversification strategies targeting USA, India, China, and Europe. Recruited, managed, and mentored 8 interns, improving campaign delivery and developing content strategies for social media. Contributed directly to international student recruitment campaigns, supporting the organisation’s growth and diversification goals.

Social Media Marketing Manager (Part-time) at Jasmine by Seba

February 1, 2022 - Present

Led and managed ‘Ajrakh Block Printing Scarves’ campaign launched in 2025 to promote artisanal clothing customised for European audiences. Boosted Instagram engagement rate 15X and within the span of 6 months, followers grew from 100K to 205K. Responsible for brand campaigns, content plans including filming, creation, production and delivery.

University Brand Ambassador at University of York

January 31, 2023 - September 30, 2025

Delivered targeted student recruitment campaigns, enhancing brand awareness among prospective students. Produced and managed content for university social platforms, boosting engagement and visibility. Represented the university at student-facing events, strengthening community and applicant engagement.

Digital Marketing Executive at Oxford Summer Courses

October 1, 2023 - Present

Led multi-platform social strategy across Instagram, TikTok, YouTube, LinkedIn and Meta, achieving 112% follower growth and 12x engagement uplift on Instagram in under 18 months. Managed paid media including Google, Meta, LinkedIn, YouTube, Performance Max and TikTok, optimizing ads to improve CTR and conversions by 6% while reducing acquisition costs. Directed and coordinated two external agencies (paid media + CRM) over 20 months, ensuring alignment with recruitment objectives. Designed and executed email campaigns in Marketing Cloud, maintaining an 82% open rate and 23% click-through rate. Conducted competitive analysis to inform recruitment diversification strategies across USA, India, China and Europe. Recruited, mentored 8 interns, improving campaign delivery and content development for social media. Contributed to international student recruitment campaigns, supporting growth and diversification objectives.

Social Media Marketing Manager (Part-time) at Jasmine by Seba

February 1, 2022 - Present

Led and managed 'Ajrakh Block Printing Scarves' campaign launched in 2025 to promote artisanal clothing for European audiences. Increased Instagram engagement 15x and grew followers from 100K to 205K within six months. Responsible for brand campaigns and content plans including filming, creation, production and delivery.

University Brand Ambassador at University of York

January 1, 2023 - September 30, 2025