Programmatic Trader at Dentsu Singapore

Led programmatic media activities end-to-end across accounts, managing planning, activation, optimisation, and reporting to ensure high-quality campaign delivery and performance. Acted as a programmatic subject matter expert in client conversations and pitches, while conducting platform and knowledge training sessions for new joiners and media planners surrounding platform developments, new measurement solutions and programmatic media trends. Drove improvements in campaign effectiveness and operational excellence by refining internal processes, conducting regular performance reviews, and introducing targeted programmatic solutions that unlocked new opportunities and increased client investment. Expanded partner/vendor network to secure preferred rates and improve media efficiencies, contributing to stronger campaign outcomes, improved client satisfaction, and increased TRR scores. Recognised as a top 5% performer, selected for Dentsu’s Next-Gen Digital Marketing Leadership programme (developed in collaboration with Google). Achieved 5 platform certifications within 3 months of onboarding while managing multiple accounts within remit.