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I’m Alejandra Guardo Bazán, a graphic designer and creative director focused on branding, visual communication, and storytelling. Since 2018 I’ve built an independent practice, collaborating with innovative and non-conventional brands and projects around Latin America, North America and Europe. I blend strategy, aesthetic sensitivity and cultural vision in every project, leading multidisciplinary teams at Wayki Creative Studio and shaping identities and narratives across digital systems, editorial design and visual storytelling.…I’m Alejandra Guardo Bazán, a graphic designer and creative director focused on branding, visual communication, and storytelling. Since 2018 I’ve built an independent practice, collaborating with innovative and non-conventional brands and projects around Latin America, North America and Europe. I blend strategy, aesthetic sensitivity and cultural vision in every project, leading multidisciplinary teams at Wayki Creative Studio and shaping identities and narratives across digital systems, editorial design and visual storytelling.

Alejandra Guardo Bazán

Creative Director, Graphic Designer, Art Director, +2

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I’m Alejandra Guardo Bazán, a graphic designer and creative director focused on branding, visual communication, and storytelling. Since 2018 I’ve built an independent practice, collaborating with innovative and non-conventional brands and projects around Latin America, North America and Europe. I blend strategy, aesthetic sensitivity and cultural vision in every project, leading multidisciplinary teams at Wayki Creative Studio and shaping identities and narratives across digital systems, editorial design and visual storytelling.…I’m Alejandra Guardo Bazán, a graphic designer and creative director focused on branding, visual communication, and storytelling. Since 2018 I’ve built an independent practice, collaborating with innovative and non-conventional brands and projects around Latin America, North America and Europe. I blend strategy, aesthetic sensitivity and cultural vision in every project, leading multidisciplinary teams at Wayki Creative Studio and shaping identities and narratives across digital systems, editorial design and visual storytelling.

Available to hire

I’m Alejandra Guardo Bazán, a graphic designer and creative director focused on branding, visual communication, and storytelling. Since 2018 I’ve built an independent practice, collaborating with innovative and non-conventional brands and projects around Latin America, North America and Europe. I blend strategy, aesthetic sensitivity and cultural vision in every project, leading multidisciplinary teams at Wayki Creative Studio and shaping identities and narratives across digital systems, editorial design and visual storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Editorial Illustration

Intermediate

Shopify

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Italian

Intermediate

Work Experience

Co-founder / Creative Director at Wayki Creative Studio

January 1, 2021 - Present

Creative direction and coordination of multidisciplinary teams in branding, visual communication, digital content, web design and process automation projects. Collaborative work with conscious, innovative and non-conventional brands and ventures.

Creative Direction & Design (Freelance) at Power Pampa

January 1, 2009 - Present

International graphic design, branding, art direction, storytelling, editorial and web design for brands and projects in diferent countries. Development of visual identities, graphic universes and coherent narratives, accompanying creative processes from strategy through implementation.

Creative Director / Freelance at Power Pampa

January 1, 2009 - Present

International graphic design, branding, art direction, storytelling, editorial and web design for brands and projects in different countries. Development of visual identities, graphic universes and coherent narratives, accompanying creative processes from strategy through implementation.