Agustina Valeria Enriquez Rey

Led Media and Performance teams, ensuring strategic alignment with client business objectives and organizational KPIs. Managed end-to-end strategy and execution for high-profile international accounts including Promtur, Jusrol, Jafra, Reynolds, and Ecuasanit as well as paid media planning and optimization focused on scalable growth. Developed performance-driven Paid Media strategies and continuously analyzed and optimized advertising budgets and KPIs to maximize ROI/ROAS efficiency. Engineered executive-level reporting for C-suite stakeholders, translating complex data into actionable business insights.

Owned regional account management for portfolios including Tommy Hilfiger LATAM, Calvin Klein LATAM, and Stanley Black & Decker, driving brand growth and operational excellence across multiple markets. Designed and executed comprehensive Paid Search and Paid Social strategies to accelerate e-commerce scaling and maximize ROAS. Performed competitive benchmarking and deep conversion-funnel analysis to uncover growth opportunities and improve user acquisition efficiency. Improved technical execution via SEM structure optimization, advanced tracking implementation, and campaign architecture enhancements to ensure data integrity and campaign precision. Provided direct management and executive reporting to international stakeholders while maintaining strategic alignment.