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I’m Agustina Valeria Enriquez Rey, a strategic digital marketing leader with 10+ years of experience turning business objectives into measurable results. I’ve led media and performance teams across global brands in sectors like Retail, CPG, Tech, and Luxury, always with a clear focus on profitability (ROAS/ROI) and full-funnel growth. I specialize in paid media strategy and optimization—especially Paid Search and Paid Social—using deep conversion-funnel analysis, strong tracking/data integrity, and stakeholder-ready executive reporting. I enjoy coordinating multidisciplinary teams across US and LATAM markets, designing growth marketing ecosystems that scale efficiently while keeping brand consistency at the center of execution.…I’m Agustina Valeria Enriquez Rey, a strategic digital marketing leader with 10+ years of experience turning business objectives into measurable results. I’ve led media and performance teams across global brands in sectors like Retail, CPG, Tech, and Luxury, always with a clear focus on profitability (ROAS/ROI) and full-funnel growth. I specialize in paid media strategy and optimization—especially Paid Search and Paid Social—using deep conversion-funnel analysis, strong tracking/data integrity, and stakeholder-ready executive reporting. I enjoy coordinating multidisciplinary teams across US and LATAM markets, designing growth marketing ecosystems that scale efficiently while keeping brand consistency at the center of execution.

Agustina Valeria Enriquez Rey

Social Media Freelancer, Marketing Strategist, Growth Marketer, +4

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I’m Agustina Valeria Enriquez Rey, a strategic digital marketing leader with 10+ years of experience turning business objectives into measurable results. I’ve led media and performance teams across global brands in sectors like Retail, CPG, Tech, and Luxury, always with a clear focus on profitability (ROAS/ROI) and full-funnel growth. I specialize in paid media strategy and optimization—especially Paid Search and Paid Social—using deep conversion-funnel analysis, strong tracking/data integrity, and stakeholder-ready executive reporting. I enjoy coordinating multidisciplinary teams across US and LATAM markets, designing growth marketing ecosystems that scale efficiently while keeping brand consistency at the center of execution.…I’m Agustina Valeria Enriquez Rey, a strategic digital marketing leader with 10+ years of experience turning business objectives into measurable results. I’ve led media and performance teams across global brands in sectors like Retail, CPG, Tech, and Luxury, always with a clear focus on profitability (ROAS/ROI) and full-funnel growth. I specialize in paid media strategy and optimization—especially Paid Search and Paid Social—using deep conversion-funnel analysis, strong tracking/data integrity, and stakeholder-ready executive reporting. I enjoy coordinating multidisciplinary teams across US and LATAM markets, designing growth marketing ecosystems that scale efficiently while keeping brand consistency at the center of execution.

Available to hire

I’m Agustina Valeria Enriquez Rey, a strategic digital marketing leader with 10+ years of experience turning business objectives into measurable results. I’ve led media and performance teams across global brands in sectors like Retail, CPG, Tech, and Luxury, always with a clear focus on profitability (ROAS/ROI) and full-funnel growth.

I specialize in paid media strategy and optimization—especially Paid Search and Paid Social—using deep conversion-funnel analysis, strong tracking/data integrity, and stakeholder-ready executive reporting. I enjoy coordinating multidisciplinary teams across US and LATAM markets, designing growth marketing ecosystems that scale efficiently while keeping brand consistency at the center of execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Spanish; Castilian

Fluent

Chinese

Beginner

Work Experience

Brand manager at Nad Argentina

November 1, 2025 - Present

Account Media & Strategist Manager Sr. at The Collective Agency, USA

January 1, 2024 - Present

Led Media and Performance teams, ensuring strategic alignment with client business objectives and organizational KPIs. Managed end-to-end strategy and execution for high-profile international accounts including Promtur, Jusrol, Jafra, Reynolds, and Ecuasanit as well as paid media planning and optimization focused on scalable growth. Developed performance-driven Paid Media strategies and continuously analyzed and optimized advertising budgets and KPIs to maximize ROI/ROAS efficiency. Engineered executive-level reporting for C-suite stakeholders, translating complex data into actionable business insights.

Paid Search & Social Media Manager Sr. at Marcus Thomas, USA

January 1, 2022 - January 1, 2024

Owned regional account management for portfolios including Tommy Hilfiger LATAM, Calvin Klein LATAM, and Stanley Black & Decker, driving brand growth and operational excellence across multiple markets. Designed and executed comprehensive Paid Search and Paid Social strategies to accelerate e-commerce scaling and maximize ROAS. Performed competitive benchmarking and deep conversion-funnel analysis to uncover growth opportunities and improve user acquisition efficiency. Improved technical execution via SEM structure optimization, advanced tracking implementation, and campaign architecture enhancements to ensure data integrity and campaign precision. Provided direct management and executive reporting to international stakeholders while maintaining strategic alignment.

Supervisor Consumer Communication at Avon, Natura & Co

January 1, 2020 - January 1, 2022

Supervisión de la estrategia de medios y comunicación para Argentina, Uruguay y Chile. Coordinación de agencias y equipos multidisciplinarios bajo un modelo regional. Definición de objetivos de negocio: ROAS, AVO (Average Order Value) y ROI. Implementación de lineamientos globales y brand care para asegurar consistencia de marca (brand book).

Senior Digital & Strategist Planner at Mindshare, GroupM

January 1, 2016 - January 1, 2020

Planificación e implementación de estrategias digitales (Branding & Performance) para Walmart, Nestlé, Avon, Iúniq o, Pandora y Nespresso. Optimización de inversiones digitales orientadas a alcance, conversión y eficiencia.

Digital Media Planner at GlobalM Ind

January 1, 2014 - January 1, 2016

Spearheaded digital media planning and campaign operations for high-stakes accounts including YPF (Energy) and IDB (Inter-American Development Bank), as well as the winning 2015 presidential campaign. Managed large-scale advertising budgets and fast-paced operational workflows, ensuring real-time optimization and strategic messaging alignment. Developed data-driven media buying strategies focused on high reach, public opinion influence, and complex audience segmentation.

Assistant de Producción at Latin Spot

January 1, 2010 - January 1, 2014

Led production coordination and account management for El Ojo de Iberoamérсica, one of the most prestigious advertising festivals in the Latin American region. Managed high-level industry relationships with suppliers, creative agencies, and key stakeholders to ensure seamless project execution and event logistics.

Education

Certificación Internacional de Marketing y Comunicación at IA A, USA

January 1, 2014 - September 26, 2026

Bachelor of Arts (B.A.) in Advertising at UAD E

January 1, 2009 - January 1, 2014

Executive Certification in Protocol and Event Management at UNSAM

January 1, 2024 - September 26, 2026

Certification in Leadership at Universidad de San Andrés

January 1, 2021 - September 26, 2026

International Certification in Marketing and Communication at IAA, USA

January 1, 2014 - September 26, 2026

Qualifications

Meta Blue Print

December 20, 2023

Google Ads and Analytics

May 24, 2024

Licencia en Publicidad (UAD E)

January 1, 2009 - January 1, 2014

Certificación en Protocolo y Org. de Eventos (UN SAM)

January 1, 2024 - September 26, 2026

Certificación en Liderazgo (Universidad de San Andrés)

January 1, 2021 - September 26, 2026

Certificación Internacional de Marketing y Comunicación (IA A, USA)

January 1, 2014 - September 26, 2026

Industry Experience

Consumer Goods, Real Estate & Construction, Government, Media & Entertainment, Manufacturing, Retail, Professional Services, Energy & Utilities, Financial Services, Other