I’m a UI/UX designer with 4+ years of experience crafting intuitive dashboards, design systems, and enterprise SaaS experiences. I translate complex business and technical requirements into clear, consistent interfaces that scale. From early research to high-fidelity prototyping and usability testing, I collaborate with product managers, engineers, and stakeholders to deliver user-centered solutions. I love building and maintaining design documentation and style guides that teams can reuse across the product.

Afsoon Hajinili

I’m a UI/UX designer with 4+ years of experience crafting intuitive dashboards, design systems, and enterprise SaaS experiences. I translate complex business and technical requirements into clear, consistent interfaces that scale. From early research to high-fidelity prototyping and usability testing, I collaborate with product managers, engineers, and stakeholders to deliver user-centered solutions. I love building and maintaining design documentation and style guides that teams can reuse across the product.

Available to hire

I’m a UI/UX designer with 4+ years of experience crafting intuitive dashboards, design systems, and enterprise SaaS experiences. I translate complex business and technical requirements into clear, consistent interfaces that scale.

From early research to high-fidelity prototyping and usability testing, I collaborate with product managers, engineers, and stakeholders to deliver user-centered solutions. I love building and maintaining design documentation and style guides that teams can reuse across the product.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
French
Intermediate

Work Experience

UI & UX Designer at Kinaxis
January 1, 2025 - Present
Authored UX design documentation guidelines that established consistent standards for design specs and developer handoff across multiple product teams, and created a dashboard style guide for the Sales team to standardize visual patterns across reporting tools. Designed across more than 10 cross-functional projects within Maestro, Kinaxis’ AI-powered supply chain orchestration platform, partnering with PMs and engineers to address diverse user needs. Conducted user interviews with internal and customer stakeholders to validate design decisions before development begins. Led remote usability testing sessions via UserTesting, translating findings into prioritized usability improvements. Contributed to the design system by migrating UI components to MUI v7, reducing component duplication and improving consistency.
Lead UI & UX Designer at Buyer Folio
October 1, 2023 - September 1, 2024
Redesigned core application screens and conducted user flow analysis to resolve friction points and streamline the end-to-end user journey, then built a high-fidelity interactive prototype of the full application to support stakeholder review and user testing ahead of development. Led development of a company-wide design system, establishing visual and functional consistency across the platform and shortening in design-to-development handoff. Ran usability testing with 10 users, identifying key friction points and shipping design changes that improved task completion. Designed and built two complete websites end-to-end, balancing client business goals with usability and responsive design.
UI & UX Designer at SabaIdea Co.
November 1, 2021 - July 1, 2023
Designed and A/B tested 15+ landing pages for marketing campaigns, using heatmaps and Google Analytics to optimize engagement and conversion. Designed and prototyped a brand style guide in Figma to ensure visual consistency across marketing materials, and partnered directly with clients and developers to translate business goals into implemented design solutions.
UI & UX Designer Intern at Hamrahcard
May 1, 2021 - November 1, 2021
Translated UI/UX designs into functional mobile features in close collaboration with engineers, contributed to the design process for mobile applications through user research and design brainstorming sessions. Developed low- and high-fidelity wireframes and mockups to communicate design concepts and support user testing.
Digital Marketer & Social Media Manager at Faraboom
April 1, 2020 - May 1, 2021
Designed marketing visuals in Illustrator, redesigned the company website in WordPress, and automated KPI reporting using Google Analytics and Google Sheets.

Education

Master of Digital Transformation & Innovation at University of Ottawa
September 1, 2023 - December 1, 2024
B.Sc. in Industrial Engineering at Iran University of Science & Technology, Tehran
January 1, 2010 - January 1, 2015

Qualifications

Demonstrating UX Value
January 1, 2026 - June 22, 2026
Google UX Design Professional Certificate
January 11, 2030 - June 22, 2026
Multiple UX Specializations
January 1, 2022 - January 1, 2024
Complete Web & Mobile Designer
January 1, 2022 - June 22, 2026
How to Design for Accessibility
January 1, 2022 - June 22, 2026

Industry Experience

Software & Internet, Professional Services