Available to hire
10+ years of experience leading digital marketing strategies and high-impact creative campaigns. I specialize in bridging the gap between brand standards and AI-driven output. With a deep background in campaign evaluation and QA, I provide rigorous, data-backed feedback to ensure LLM-generated content—from influencer briefs to landing pages - is not only creative but strategically sound and ethically aligned.
Skills
Experience Level
Expert
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Language
English
Fluent
Work Experience
Growth & Marketing Manager at Challenger Motor Freight Inc
July 20, 2025 - July 20, 2025Drove significant new client acquisition and revenue growth by applying expertise in strategic commercial planning and high-quality service delivery.
Senior Ecommerce Manager at The Orange Beak
March 1, 2022 - March 1, 2022Managed end-to-end P&L for the e-commerce division; oversaw product listings, inventory, pricing strategy, and online sales channels. Implemented CRO strategies and A/B testing on product pages and checkout flows, directly increasing transaction volumes and customer lifetime value.
Digital Marketing Manager at The Orange Beak
April 20, 2023 - April 20, 2023Developed and executed cross-channel digital marketing campaigns (SEO, SEM, Social, Email) to drive B2B/B2C client acquisition and brand visibility. Monitored KPIs, interpreted campaign performance, and leveraged insights for data-driven budget optimization and strategy refinement.
Digital Marketing Specialist at Accenture
February 1, 2017 - February 1, 2017Developed and executed full-stack digital marketing strategies (SEO, PPC, Email) for key corporate clients, consistently exceeding performance KPIs.
User Interface Designer at 10Pearls
February 1, 2015 - February 1, 2015Led the digital product transition by designing user-centered interfaces and developing wireframes, prototypes, and high-fidelity mockups using Figma and Adobe CC; applied consumer psychology and UX principles to optimize user experiences and increase client adoption.
Digital Marketing Manager at The Orange Beak
July 20, 2025 - July 20, 2025Drove significant new client acquisition and revenue growth by applying expertise in strategic e-commerce planning and high-quality service delivery. Led full-stack digital marketing initiatives (SEO, SEM, Social), CRO optimization, and data-driven budget allocation to maximize ROI. Oversaw CRM-driven automation, campaign orchestration, and cross-functional collaboration to scale marketing impact.
Senior Manager Ecommerce / Ecommerce Manager at The Orange Beak
March 1, 2022 - March 1, 2022Managed end-to-end P&L for the e-commerce division, oversaw product listings, inventory, pricing strategy, and online sales channels. Implemented CRO strategies and A/B testing on product pages and checkout flows, directly increasing transaction volumes and customer lifetime value. Managed performance marketing budgets across Google Ads and Social Media to drive high-volume, profitable traffic.
UI/UX Designer at 10Pearls
February 1, 2015 - February 1, 2015Led the digital product transition by designing user-centered interfaces (UI) and developing wireframes, prototypes, and high-fidelity mockups using Figma and Adobe CC. Applied consumer psychology and UX principles to optimize user experiences across applications and landing pages, increasing client adoption rates.
Senior Marketing Manager - E-commerce at The Orange Beak
April 1, 2022 - April 1, 2023Led digital marketing, e-commerce strategy, and growth for The Orange Beak across Toronto and London assignments. Owned full P&L for the ecommerce division, overseeing product pricing, listings, inventory, and sales performance. Implemented CRO improvements using UX testing and A/B testing, and managed budgets for Amazon Sponsored Ads, Google Ads, and Social Ads to drive high-quality traffic and profitable sales. Enhanced customer lifetime value through funnel refinements and SEO-led product page optimization. Executed end-to-end multi-channel campaigns (SEO, PPC, email automation, content strategy) and conducted keyword research, competitor analyses, and data-driven insights to improve visibility and rankings. Consistently exceeded KPI benchmarks and ROI targets.
Branding Contractor at Independent / Self-employed (Branding Contractor)
April 1, 2023 - November 1, 2025Branding and digital marketing contractor focused on brand strategy, digital growth, and go-to-market planning for clients in North York, ON. Led end-to-end branding initiatives, asset development, and cross-channel marketing campaigns to strengthen brand presence and drive growth.
Digital Marketing Specialist at Accenture
January 1, 2015 - February 1, 2017Delivered digital marketing, SEM/SEO, CRM automation, and e-commerce support for Toronto-based clients. Built and optimized multi-channel campaigns, analyzed performance, and contributed to ROI improvements across marketing tech stacks.
Education
Bachelor of Law at University of the Punjab
January 11, 2030 - October 30, 2025Bachelor of Arts at University of Sargodha
January 11, 2030 - October 30, 2025Bachelor of Laws at University of the Punjab
January 11, 2030 - October 30, 2025Bachelor of Arts at University of Sargodha
January 11, 2030 - October 30, 2025Bachelor of Law (LLB) at University of the Punjab
January 11, 2030 - February 4, 2026Bachelor of Arts at University of Sargodha
January 11, 2030 - February 4, 2026Qualifications
Google Ads Display Certification
January 11, 2030 - October 30, 2025Google Ads Search Certification
January 11, 2030 - October 30, 2025Google Data Analytics
January 11, 2030 - October 30, 2025HubSpot Digital Marketing Certification
January 11, 2030 - October 30, 2025SEMrush Certification
January 11, 2030 - October 30, 2025Facebook Blueprint Certification
January 11, 2030 - October 30, 2025Freedom Ticket 3.0
January 11, 2030 - October 30, 2025Google Ads Display Certification
January 11, 2030 - October 30, 2025Google Ads Search Certification
January 11, 2030 - October 30, 2025Google Data Analytics
January 11, 2030 - October 30, 2025HubSpot - Digital Marketing Certification
January 11, 2030 - October 30, 2025SEMrush Certification
January 11, 2030 - October 30, 2025Freedom Ticket 3.0
January 11, 2030 - October 30, 2025Meta Blueprint Certification
January 11, 2030 - October 30, 2025Google Ads Certification - Search
January 11, 2030 - February 4, 2026Google Ads Certification - Display
January 11, 2030 - February 4, 2026HubSpot Digital Marketing Certification
January 11, 2030 - February 4, 2026SEMrush SEO Certification
January 11, 2030 - February 4, 2026Meta Blueprint Certification
January 11, 2030 - February 4, 2026Google Data Analytics Professional Certificate
January 11, 2030 - February 4, 2026Freedom Ticket 3.0 - E-commerce Certification
January 11, 2030 - February 4, 2026Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Retail, Education, Other
Skills
Experience Level
Expert
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