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I am a creative communications professional with experience across media, digital content, public relations, and brand storytelling in Australia and Pakistan. I bring a unique blend of creative marketing, audience engagement, and leadership, with a background in media studies and hands-on experience managing social media platforms, brand collaborations, and creative campaigns. Alongside my communications work, I currently lead daily operations within a children's service environment, where planning and collaboration are essential. I am passionate about authentic storytelling, meaningful communication strategies, and content that resonates with diverse audiences.…I am a creative communications professional with experience across media, digital content, public relations, and brand storytelling in Australia and Pakistan. I bring a unique blend of creative marketing, audience engagement, and leadership, with a background in media studies and hands-on experience managing social media platforms, brand collaborations, and creative campaigns. Alongside my communications work, I currently lead daily operations within a children's service environment, where planning and collaboration are essential. I am passionate about authentic storytelling, meaningful communication strategies, and content that resonates with diverse audiences.

user1551558

Copywriter, Content Creator, Social Media Manager, +1

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I am a creative communications professional with experience across media, digital content, public relations, and brand storytelling in Australia and Pakistan. I bring a unique blend of creative marketing, audience engagement, and leadership, with a background in media studies and hands-on experience managing social media platforms, brand collaborations, and creative campaigns. Alongside my communications work, I currently lead daily operations within a children's service environment, where planning and collaboration are essential. I am passionate about authentic storytelling, meaningful communication strategies, and content that resonates with diverse audiences.…I am a creative communications professional with experience across media, digital content, public relations, and brand storytelling in Australia and Pakistan. I bring a unique blend of creative marketing, audience engagement, and leadership, with a background in media studies and hands-on experience managing social media platforms, brand collaborations, and creative campaigns. Alongside my communications work, I currently lead daily operations within a children's service environment, where planning and collaboration are essential. I am passionate about authentic storytelling, meaningful communication strategies, and content that resonates with diverse audiences.

Available to hire

I am a creative communications professional with experience across media, digital content, public relations, and brand storytelling in Australia and Pakistan.

I bring a unique blend of creative marketing, audience engagement, and leadership, with a background in media studies and hands-on experience managing social media platforms, brand collaborations, and creative campaigns. Alongside my communications work, I currently lead daily operations within a children’s service environment, where planning and collaboration are essential. I am passionate about authentic storytelling, meaningful communication strategies, and content that resonates with diverse audiences.

Skills

Leadership

Copywriting

Email Marketing

Experience Level

Leadership

Expert

Copywriting

Expert

Email Marketing

Expert

Language

English

Fluent

Urdu

Fluent

Hindi

Intermediate

Work Experience

Lead Educator at Uniting VIC/TAS – Hobart, Australia

January 1, 2023 - Present

Lead daily operations within a children's service environment; planned and implemented engaging learning programs and activities; coordinated vacation care programs and community partnerships; managed daily operations, scheduling, and service planning; supported children's social, emotional, and developmental growth; provided leadership and guidance to educators within the service.

Senior Executive – Creative Writing at ABTECH (ABTACH), Karachi, Pakistan

January 1, 2021 - December 1, 2022

Led creative content development for digital marketing campaigns across multiple brands. Wrote website copy, blogs, and social media content; led a team of writers; developed marketing materials; created long-form content; contributed to content strategy.

PR & Celebrity Manager at Parfaire PR, Karachi, Pakistan

January 1, 2021 - December 1, 2022

Managed public relations and brand partnerships for leading Pakistani celebrities. Coordinated campaigns and media appearances; negotiated contracts and managed client relationships; organized photo shoots and public appearances.

Brand Partnerships Leadership & Management / Canva Design & Video Editing Service – Lead Educator at Brand Partnerships Leadership & Canva Design & Video Editing Service, Hobart (VIC/TAS), Australia

January 1, 2020 - Present

Led brand partnerships and in-house content creation; managed design and video editing services; led in-house content shoots to showcase services and community impact; strengthened online brand visibility through storytelling; assisted with administrative coordination and stakeholder communications.