Available to hire
I’m Ahmed Abdelmoniem, a marketing and analytics leader with a track record of driving growth across FMCG, retail, real estate, electronics, e-commerce, technology, and NGO sectors. Based in Giza, Egypt, I thrive on turning data into actionable strategy, building scalable dashboards, and leading diverse teams to deliver measurable business impact.
I’m passionate about optimizing marketing funnels, running robust A/B tests, and shaping data-driven programs that improve customer acquisition, engagement, and revenue. I enjoy collaborating with cross-functional partners to design and execute bold strategies that align with business goals and deliver tangible results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Arabic
Fluent
Work Experience
Head of Performance Marketing at Washmen
June 1, 2024 - PresentManage day-to-day media and performance operations; responsible for marketing analytics; optimize funnel; A/B testing; digital campaigns across Google, Facebook, programmatic networks; lead the digital team; build and implement a comprehensive marketing stack and a data-driven strategy to drive revenue.
Regional Head of Data & Analytics at Geidea
February 1, 2022 - July 1, 2022Created BI strategy and infrastructure; led data-driven marketing and performance analytics; built dashboards and data models; conducted forecasting; established reporting systems; managed cross-functional teams; supported strategic decisions.
MEA Head of Media & Analytics at Flap Kap
July 1, 2022 - May 1, 2023Led MEA media planning, analytics and BI; defined KPIs; oversaw marketing analytics, brand & sales insights; guided cross-channel media planning and creative testing; improved conversion modeling and audience insights.
Data & Analytics Manager at IBM
January 1, 2021 - January 1, 2022Led cross-functional data projects using advanced modeling and analytics to derive insights for strategic decisions and campaign optimization; built core analytics systems and dashboards; automated data reporting; supported marketing optimization.
Head of Marketing at Raya
February 1, 2016 - November 1, 2017Head of marketing activities, planning and execution across online and offline channels; built 3 campaigns covering social media and offline channels; supervised e-commerce and digital initiatives; developed lead generation campaigns and optimized user journeys.
Senior Digital Marketing Specialist at Raya
September 1, 2015 - January 1, 2016Plan and execute digital marketing campaigns; manage campaigns across web, social, and e-commerce; lead generation; analyze market trends and optimize tactics.
Account Manager at Raya
October 1, 2014 - September 1, 2015Manage client accounts; plan and execute marketing initiatives; coordinate with internal teams; track performance and optimize.
Senior Marketing Executive at Quad Pharma
February 1, 2011 - September 1, 2014Develop and execute marketing strategies for pharmaceutical products; coordinate campaigns with sales and medical teams; analyze market trends and adjust plans.
Head of Performance Marketing at Alfi
May 1, 2023 - June 1, 2024Lead marketing analytics, BI capabilities, and data architectures; optimize end-to-end funnel from lead capture to conversion; plan and implement digital team structure and strategies to increase reach and revenue.
Regional Head of Data and Analytics at Geidea
February 1, 2022 - July 1, 2022Design BI strategy and infrastructure; create actionable insights and dashboards; oversee data architecture and pipelines; ensure robust analytics across campaigns.
Data & Analytics Manager at IBM
March 1, 2019 - December 31, 2020Lead cross-functional projects using advanced data modeling and analytics techniques to discover insights that guide strategic decisions and uncover optimization opportunities within campaigns.
Account Manager at Business Boomers
October 1, 2014 - September 1, 2015Manage client accounts; coordinate campaigns across digital channels and ensure delivery against KPIs.
Performance Marketing Manager at Raya
December 1, 2017 - February 1, 2019Plan and execute all digital marketing campaigns; build dashboards; optimize ROIs; manage cross-network campaigns (Google, Facebook, programmatic, etc.).
Senior Marketing Executive at Quadri Pharma
February 1, 2011 - September 1, 2014Develop and implement marketing strategies for the pharmaceutical brand; drive campaigns across channels.
Head of Performance at Alfi
May 1, 2023 - June 1, 2024Lead end-to-end performance marketing efforts; optimize funnels, run A/B tests, and manage the digital media mix to improve ROI across campaigns; build and lead the digital team and a data-driven marketing strategy.
MEA Data & Analytics Manager at IBM
January 1, 2021 - January 1, 2022Design and build models to guide strategic decisions; own core Media Analytics systems; build forecast data models; support leadership with analytics and insights to inform marketing decisions.
Senior Marketing Manager at Raya
December 1, 2017 - February 1, 2019Plan and execute all web, marketing database, social media and display advertising campaigns; build and supervise website development; lead marketing campaigns across channels and manage online presence.
Marketing Executive at Quad Pharma
February 1, 2011 - September 1, 2014Plan and execute marketing campaigns; develop marketing materials; coordinate with sales; manage channels and online activities; support brand growth and performance.
MEA Head of Media & Analytics
July 1, 2022 - May 1, 2023Regional BI strategy and execution for the company; regular reporting of advertising campaign results (revenues and costs); optimize advertising strategies for varying audiences and channels; data related to performance marketing and media; analytics initiatives within performance discipline; keep up-to-date with media trends; oversee digital channels analytics.
Head of Marketing Analytics & BI at ALFI
May 1, 2023 - June 1, 2024Manage all marketing analytics and BI capabilities; design and implement end-to-end data architectures and pipelines; optimize funnel from lead capture to conversion and activation; design and implement a digital strategy as part of the company’s broader business and marketing plan; lead the digital team to plan, implement and optimize analytics across channels; drive revenue.
Marketing Manager Raya at Raya
October 1, 2014 - September 1, 2015Plan and execute all web, marketing database, social media and display advertising campaigns; manage site creation and e-commerce campaigns; oversee SEM, Google Display Network, PPC, Facebook ads; develop and supervise analytics platforms for Raya including reporting and data gathering; manage online and offline campaigns and optimize user journeys.
Senior Digital Marketing Specialist Raya at Raya
September 1, 2015 - January 1, 2016Analyze market trends; manage online marketing strategies; support brand strategy and campaigns.
Marketing Section Head Raya at Raya
February 1, 2016 - November 1, 2017Manage all marketing activities; develop multi-channel campaigns across social, online and offline channels; create digital marketing plans; oversee ads (SEM, display, PPC, social); supervise analytics platforms and data gathering; drive lead generation and digital research.
Performance Marketing Manager Raya at Raya
December 1, 2017 - February 1, 2019Plan and manage campaigns across networks; optimize ads (SEM, Google Display Network, PPC, Facebook Ads); design and optimize user journeys; manage marketing analytics and BI; collaborate with marketing leadership and agency partners.
MEA Head of Data and Analytics at IBM
January 1, 2021 - January 1, 2022Led cross-functional data projects using advanced modeling and analytics to guide strategic decisions, owning core media analytics initiatives and dashboards.
Head of Media & Analytics at Flap Kap
July 1, 2022 - May 1, 2023Managed day-to-day media and performance operations, oversaw BI strategy and execution, and led marketing analytics and reporting to optimize spend and outcomes.
Marketing Section Head at Raya
February 1, 2016 - November 30, 2017Lead marketing sections, coordinate campaigns across online and offline channels, and drive day-to-day marketing operations.
Marketing Executive at Quadri Pharma
February 1, 2011 - September 30, 2014Executed marketing activities, supported campaigns, and contributed to product and brand initiatives.
Education
Bachelor at German University in Cairo
October 1, 2006 - June 1, 2010Bachelor's degree in Management Technology at German University in Cairo (GUC) – Faculty of Management Technology
January 11, 2030 - January 14, 2026Bachelor's in Management Technology at German University in Cairo
October 1, 2006 - June 1, 2010Bachelor of Management at German University in Cairo
October 1, 2006 - June 1, 2010Bachelor at German University in Cairo
October 1, 2006 - June 1, 2010Bachelor at German University in Cairo
October 1, 2006 - June 1, 2010Qualifications
AWS Certified Solutions Architect – Associate
December 1, 2022 - December 31, 2025AWS Certified Data Analytics – Specialty
August 1, 2023 - December 31, 2025AWS Certified Solutions Architect – Associate
December 1, 2022 - January 14, 2026AWS Certified Data Analytics – Specialty
August 1, 2023 - January 14, 2026AWS Certified Solutions Architect – Associate
December 1, 2022 - January 14, 2026AWS Certified Data Analytics – Specialty
August 1, 2023 - January 14, 2026AWS Certified Solutions Architect – Associate
December 1, 2022 - February 5, 2026AWS Certified Solutions Architect – Associate
January 11, 2030 - April 4, 2026AWS Certified Solutions Architect – Associate
January 11, 2030 - April 7, 2026Industry Experience
Media & Entertainment, Software & Internet, Retail, Real Estate & Construction, Non-Profit Organization, Education, Professional Services, Telecommunications, Transportation & Logistics, Travel & Hospitality, Other, Consumer Goods, Healthcare
i increased acquisition campaign to almost double year over year while managing CAC.
I have fixed attribution problem including fixing adjust and implementing META SDK, CAPI, Google tag gate way and TIKTOK CAPI and Meta, google and TikTok adjust connections.
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