Available to hire
I’m a data-driven digital marketing professional with 5+ years of experience driving ROI across paid search, social, display, video, and affiliate channels. I’ve led cross-functional teams, built multi-channel campaigns from concept to execution, and continuously test-and-learn to optimize customer journeys and accelerate growth. I’m passionate about turning insights into action, improving customer experiences, and delivering measurable business impact for eCommerce, SaaS, and subscription models.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
CLIENT SERVICE EXCELLENCE REPRESENTATIVE at Fidelity Canada
May 1, 2025 - September 22, 2025Accurately processed financial and non-financial transactions, ensuring compliance with Fidelity’s policies while mitigating risks. Delivered exceptional client service by handling inquiries professionally and efficiently. Collaborated with advisor service centre, compliance, product, service solutions teams on multiple projects. Applied in-depth knowledge of Fidelity’s service/product lines and procedures to support clients and resolve complex service requests.
SENIOR DIGITAL PERFORMANCE MARKETING SPECIALIST at Motive Technology Inc, Canada
February 1, 2024 - September 22, 2025Drove brand awareness, generated leads, and maximized conversions through planning & executing several marketing campaigns across multiple channels. Implemented data-driven demand generation strategies, resulting in a 50% increase in lead generation, 30% increase in conversion rates, 50% reduction in CPA & contributed to over $1M in pipeline revenue, while optimizing marketing spend and achieving industry recognition for campaign excellence. Created and executed multi-channel campaigns (email, PPC, social, digital ads) and built campaign tracking dashboards for sales alignment. Maintained Salesforce records, segmentation, and lead assignment. Produced campaign performance dashboards tracking CTR, form fills, and lead progression. Coordinated with cross-functional teams to ensure consistent messaging across channels using Seismic as a base platform. Monitored performance and ROI with Marketo, 6Sense, and Salesforce. Leveraged 6Sense predictive analytics and intent data to prioritize hig
MARKETING EXPERT COMMUNITY & REVIEW SITES at Motive Technology Inc, Canada
March 1, 2022 - September 22, 2025Established and spearheaded a robust customer content program aimed at generating impactful customer reviews, testimonials, and reference networks for sales and lead generation purposes. Established and cultivated an online influencer network to produce compelling marketing and educational content, utilizing an incentivized ambassador program. Recruited and nurtured 90 referrals/influencers who willingly joined as ambassadors within a 24-month period. Drove operational facets of the program, collaborating cross-functionally with creative, legal and web development teams to ensure seamless implementation & delivered a superior customer experience. Increased online presence and engagement across platforms, achieving an average 150% increase in page views across major customer review sites. Defined success metrics and ROI-supported reporting to inform program marketing promotions and participation.
SOCIAL MEDIA & COMMUNITY MANAGER at Catch.com.au, Australia
June 1, 2020 - September 22, 2025Planned and implemented social media/communication campaigns. Tracked and managed the online social presence of the company resulting in a 60% increase in visitors. Built and maintained strong community engagement while identifying strategies to deliver quality content. Managed reviews and assisted customers on Facebook, Instagram, ProductReview, Trustpilot and Google.
Client Service Excellence Representative at Fidelity Canada
May 1, 2025 - September 22, 2025Accurately processed financial and non-financial transactions, ensuring compliance with Fidelity’s policies while mitigating risks. Delivered exceptional client service by handling inquiries professionally and efficiently. Collaborated with advisor service centre, compliance, product, service solutions teams on multiple projects. Applied in-depth knowledge of Fidelity’s service/product lines and procedures to support clients and resolve complex service requests.
Senior Digital Performance Marketing Specialist at Motive Technology Inc, Canada
February 1, 2024 - September 22, 2025Drove brand awareness, generated leads, and maximized conversions through planning & executing several marketing campaigns across multiple channels. Implemented data-driven demand generation strategies resulting in a 50% increase in lead generation, 30% increase in conversion rates, 50% reduction in CPA and contributed to over $1M in pipeline revenue, while optimizing marketing spend and achieving industry recognition for campaign excellence. Developed and executed multi-channel marketing campaigns (email, PPC, social media, and digital advertising), enabling faster decision-making and funnel visibility. Maintained Salesforce contact records, segmentation, lead assignment to sales teams. Produced campaign performance dashboards tracking CTR, form fills, and lead progression. Coordinated cross-functional teams to ensure consistent messaging across channels using Seismic as a base platform. Monitored performance and ROI via Marketo, 6Sense, and Salesforce; leveraged 6sense predictive ana
Marketing Expert Community & Review Sites at Motive Technology Inc, Canada
March 1, 2022 - September 22, 2025Established and led a robust customer content program aimed at generating impactful customer reviews, testimonials, and reference networks for sales and lead generation. Built an online influencer network of 90 ambassadors within 24 months. Drove operational facets with cross-functional teams to ensure seamless implementation and superior customer experience. Increased community engagement and page views by approximately 150% across 3 major customer review platforms. Defined success metrics and ROI-based analysis to support data-driven decisions.
Social Media & Community Manager at Catch.COM.AU, Australia
June 1, 2020 - September 22, 2025Planned and implemented social media/communication campaigns. Tracked and managed the online social presence resulting in a 60% increase in visitors. Built and maintained strong community engagement while identifying strategies to deliver quality content. Managed reviews & assisted customers on Facebook, Instagram, ProductReview, Trustpilot and Google.
Client Service Excellence Representative at Fidelity Canada
May 1, 2025 - September 22, 2025Processed financial and non-financial transactions with accuracy and compliance; delivered exceptional client service; collaborated with advisor service centre, compliance, and product teams on cross-functional projects; applied knowledge of Fidelity’s service and product lines to resolve complex service requests.
Senior Digital Performance Marketing Specialist at Motive Technology Inc, Canada
February 1, 2024 - September 22, 2025Drove multi-channel demand generation and brand awareness, delivering a measurable pipeline impact. Implemented data-driven strategies resulting in a 50% increase in leads, 30% higher conversions, and a 50% reduction in CPA, contributing to over $1M in pipeline revenue. Built and optimized multi-channel campaigns (email, PPC, social, digital ads) and created dashboards for marketing-sales alignment. Managed data-driven segmentation, lead routing, and campaign analytics using Marketo, 6Sense, Salesforce, and Seismic; leveraged 6Sense for account prioritization and intent-based targeting. Led automation-enhanced review campaigns increasing online reviews 300->3000 across 4 platforms.
Marketing Expert - Community & Review Sites at Motive Technology Inc, Canada
March 1, 2022 - September 22, 2025Established and led a customer content program including reviews, testimonials, and reference networks; built an influencer/ambassador network (90 participants) to support sales and lead generation; coordinated cross-functional efforts with Creative, Legal, and Web teams to ensure compelling, compliant content and a superior customer experience; increased page views and engagement across major review platforms by ~150%. Defined success metrics and provided ROI-based insights to inform program direction.
Social Media & Community Manager at Catch.com.au
June 1, 2020 - September 22, 2025Planned and executed social media campaigns; grew online presence and community engagement; managed reviews and customer interactions across Facebook, Instagram, ProductReview, Trustpilot, and Google; drove a notable increase in site visitors and customer engagement through content and community-building initiatives.
Client Service Excellence Representative at Fidelity Canada
December 1, 2024 - May 1, 2025Accurately processed financial and non-financial transactions, ensured compliance with Fidelity policies, and mitigated risks while delivering exceptional client service. Collaborated with advisor service centre, compliance, product, and service solutions teams on multiple projects, and applied in-depth knowledge of Fidelity’s service lines to resolve complex requests.
Senior Digital Performance Marketing Specialist at Motive Technology Inc, Canada
April 1, 2022 - February 1, 2024Drove brand awareness, generated leads, and maximized conversions through multi-channel campaigns. Implemented data-driven demand generation strategies that yielded a 50% increase in leads, 30% higher conversion rates, a 50% reduction in CPA, and contributed to over $1M in pipeline revenue. Led campaigns across email, PPC, social, and digital ads; aligned strategies with marketing objectives; coordinated messaging across teams using Seismic and marketing automation tools (Marketo, Salesforce, 6Sense). Leveraged predictive analytics to target high-value accounts and optimize enterprise campaigns, while supporting onboarding, cross-sell, and retention.
Marketing Expert Community & Review Sites at Motive Technology Inc, Canada
January 1, 2021 - March 1, 2022Established and led a customer content program to generate reviews, testimonials, and reference networks for sales/lead generation. Built an online influencer network (90 ambassadors) and managed cross-functional collaboration (creative, legal, web) to ensure seamless implementation. Increased community engagement, boosted page views across major review platforms by ~150%, and defined ROI metrics to guide program decisions.
Social Media & Community Manager at Catch Group (Catch.COM.AU)
July 1, 2017 - June 1, 2020Planned and executed social media campaigns, growing online presence and community engagement. Tracked and managed social presence, delivering a 60% increase in site visitors and overseeing reviews across Facebook, Instagram, ProductReview, Trustpilot, and Google.
Education
Master of Integrated Marketing at Winburne University of Technology, Australia
January 11, 2030 - September 22, 2025Bachelor of Business Administrations at Institute of Business Management, Pakistan (Accredited by University of Toronto)
January 11, 2030 - September 22, 2025Master of Integrated Marketing at Winburne University of Technology, Australia
January 11, 2030 - September 22, 2025Bachelor of Business Administration at Institute of Business Management, Pakistan (Accredited by University of Toronto)
January 11, 2030 - September 22, 2025Master of Integrated Marketing at Swinburne University of Technology, Australia
January 11, 2030 - September 22, 2025Bachelor of Business Administrations at Institute of Business Management, Pakistan
January 11, 2030 - September 22, 2025Master of Integrated Marketing at Winburne University of Technology, Australia
January 11, 2030 - December 8, 2025Bachelor of Business Administrations at Institute of Business Management, Pakistan (Accredited by University of Toronto)
January 11, 2030 - December 8, 2025Qualifications
The Fundamentals of Next-Gen Marketing & Inbound Marketing
January 1, 2021 - September 22, 2025The Fundamentals of Next-Gen Marketing & Inbound Marketing
January 1, 2021 - September 22, 20256Sense & HubSpot Academy
January 1, 2021 - September 22, 2025The Fundamentals of Next-Gen Marketing & Inbound Marketing
January 11, 2030 - September 22, 20256Sense & HubSpot Academy
January 11, 2030 - September 22, 2025The Fundamentals of Next-Gen Marketing & Inbound Marketing
January 11, 2030 - December 8, 20256Sense & HubSpot Academy
January 11, 2030 - December 8, 2025Industry Experience
Software & Internet, Financial Services, Retail, Media & Entertainment, Professional Services, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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