Hi ๐Ÿ‘‹ a Senior UI/UX Designer with years of experience in product design and a passion for innovation and user-centered design. I thrive in cross-functional teams, turning complex problems into intuitive interfaces, and Iโ€™m always exploring new tools and methods to improve the user experience. See More : shorturl.at/QbQ6lโ€ฆ

Ahmed M. Serag

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Hi ๐Ÿ‘‹ a Senior UI/UX Designer with years of experience in product design and a passion for innovation and user-centered design. I thrive in cross-functional teams, turning complex problems into intuitive interfaces, and Iโ€™m always exploring new tools and methods to improve the user experience. See More : shorturl.at/QbQ6lโ€ฆ

Available to hire

Hi ๐Ÿ‘‹
a Senior UI/UX Designer with years of experience in product design and a passion for innovation and user-centered design.

I thrive in cross-functional teams, turning complex problems into intuitive interfaces, and Iโ€™m always exploring new tools and methods to improve the user experience.

See More : shorturl.at/QbQ6l

See more

Skills

Experience Level

Figma
Expert
Product Design
Expert
UI
Expert
Webflow
Expert
Jira
Expert
Hotjar
Intermediate

Language

Arabic
Fluent
English
Advanced

Work Experience

Senior UI/UX Designer at SNB
December 1, 2024 - November 1, 2025
Led the design system initiative with the UX team for the Saudi National Bank wallet app; designed components, flows, wireframes; built prototypes in Figma; collaborated with product, engineering and stakeholders to improve usability; produced design documentation, user flows, IA, and audits; contributed to roadmap and governance.
Product Designer (Part-time) at Remotely
November 1, 2024 - June 1, 2025
Enhanced user experience for NLP system serving AI model Cloud Secrets in Maadi, Cairo; defined flows, validation steps, and contributed to design system; collaborated with developers and product managers to improve UX and efficiency.
Product Designer
August 1, 2021 - October 1, 2024
Conducted workload assessments and devised new operational processes that increased productivity by 40%; performed UX research for internal systems, built the design system, and contributed to hiring/managing new UI/UX team.
UI/UX Designer at Vision.Iss
September 1, 2020 - March 1, 2021
Enhanced internal system experiences; conducted UX research, created information architecture, and contributed to system-wide UX improvements.
UI/UX Designer at Freelance
March 1, 2019 - Present
Freelance UI/UX designer delivering multiple web and mobile projects, including Local E-Commerce Mobile App, Cement Egypt website, Vision Co. website, WMS, Geico Egypt website, Boatify landing page, Jwha ra ElFaresโ€™s eCommerce, Business Intelligence website, ResSai app, and more. Created lo-fi wireframes, prototypes in Figma, information architecture, user flows, and design systems.

Education

Bachelor's degree in Archaeology at Cairo University
August 1, 2018 - July 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services
    paper SNB - Design System

    lead the design and continuous evolution of the bilingual (Arabic โ€“English ) design
    system, ensuring component scalability, platform consistency, and efficient
    handoff to development teams .

    Collaborated daily with product managers, developers, and QA in Agile sprints to
    align design decisions with product goals and technical constraints .

    Supported research validation and refined critical banking journeys based on
    user insights, contributing to a more intuitive and accessible mobile experience .

    Presented design proposals and system updates to stakeholders, advocating for
    user-centered enhancements and long-term design strategy.