Strategic spatial designer shaping brand-led physical environments in retail, spatial, and experiential contexts.

About

Strategic spatial designer shaping brand-led physical environments in retail, spatial, and experiential contexts. Translating brand direction into consumer-facing experiences through spatial storytelling, activation, and scalable systems.

Leading projects from concept development through delivery, with a focus on consumer journeys, locally relevant concepts, and clear direction within established brand frameworks. Experience across global rollouts, local adaptation, and on-site execution — from VM and branded venues to signage, fixtures, and cross-functional delivery.

  • Joined February 2026

Languages

  • EnglishFluent
  • KoreanFluent
  • GermanBeginner

Industry experience

  • Media & Entertainment
  • Retail
  • Professional Services
  • Real Estate & Construction
  • Education

Projects · 1

Work experience· 4 roles

Mid Weight Spatial & Set Designer · HappilyJan 2024 – Jan 2025 · 1 yr 1 mo

Delivered brand-led spatial and experiential projects across events and adaptive venues, translating creative direction into buildable spatial concepts. Led exhibition and public-sector spatial projects from concept through fabrication and on-site installation, translating content and narrative into buildable spatial outcomes. Coordinated with engineers and fabricators to protect design intent through production and installation.

Spatial Designer · lalolartJan 2020 – Jan 2022 · 2 yrs 1 mo

Led reconfiguration of existing venues through layered graphic applications, wayfinding, and spatial installations to support updated brand positioning. Led Lalolart’s rebrand and website renewal, developing key visuals, colour direction and editorial layouts to communicate a consistent brand story across digital touchpoints. Delivered seasonal in-store updates by translating global visual direction into shop-floor decisions around pacing, focal priorities, density and flow. Coordinated with regional teams to implement updates consistently and maintain brand standards across changing seasonal requirements.

Architecture CAD Designer · KISRIJan 2015 – Present · 11 yrs 11 mos

Produced detailed architectural and technical drawings for large-scale public infrastructure projects within regulated, multi-stakeholder environments. Coordinated with engineers and site teams to update buildable documentation in response to technical constraints and on-site requirements.

Retail VM Designer · ZARA HOMEJan 2015 – Jan 2017 · 2 yrs 1 mo

Education

MA, Designs (First Class honours) · Goldsmiths, University of London2018 – 2020
Graduate Diploma, Design Pathway · Goldsmiths, University of London2017 – 2018
BA(Hons), Interior Design · Hansung University, Seoul2011 – 2016
Furniture Design · Central Saint Martins, London2023

Certifications and awards

AI Professional Google Career Certificates2026

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