I’m Ahtesham Ghafoor, a Social Media Manager based in Jhelum, Pakistan. I help brands grow visibility, engagement, and online orders through platforms like Facebook, Instagram, TikTok, and LinkedIn, combining content strategy, short-form video, design, and community management. I work end-to-end—from planning content calendars and creating graphics and CapCut videos to running Meta Ads and influencer collaborations. Using A/B testing and performance reporting, I optimize creatives and campaigns so they attract customers and support strong ROI, while also translating customer feedback into actionable improvements with client teams.…

Ahtesham Ghafoor

I’m Ahtesham Ghafoor, a Social Media Manager based in Jhelum, Pakistan. I help brands grow visibility, engagement, and online orders through platforms like Facebook, Instagram, TikTok, and LinkedIn, combining content strategy, short-form video, design, and community management. I work end-to-end—from planning content calendars and creating graphics and CapCut videos to running Meta Ads and influencer collaborations. Using A/B testing and performance reporting, I optimize creatives and campaigns so they attract customers and support strong ROI, while also translating customer feedback into actionable improvements with client teams.…

Available to hire

I’m Ahtesham Ghafoor, a Social Media Manager based in Jhelum, Pakistan. I help brands grow visibility, engagement, and online orders through platforms like Facebook, Instagram, TikTok, and LinkedIn, combining content strategy, short-form video, design, and community management.

I work end-to-end—from planning content calendars and creating graphics and CapCut videos to running Meta Ads and influencer collaborations. Using A/B testing and performance reporting, I optimize creatives and campaigns so they attract customers and support strong ROI, while also translating customer feedback into actionable improvements with client teams.

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Work Experience

Social Media Manager and Graphic Designer at PhoneBooth.ie, Tuam
October 1, 2024 - April 1, 2026
Managed social media content calendars, campaigns, and short-form videos/stories, adapting content based on audience response. Collaborated with sales and customer support to convert social interactions into leads and actionable product feedback. Designed branded graphics, templates, and campaign assets, and guided two junior creators on visuals, brand tone, and community engagement. Tracked performance and adjusted creative direction to support follower growth and higher engagement.
Social Media Manager and Graphic Designer at Spice Garden, Evanton
January 1, 2024 - Present
Planned and executed content calendars, creative production, community engagement, and reporting for a restaurant/business brand. Improved website traffic from social media by 45% and increased online orders attributed to social referrals by 20%. Developed seasonal campaigns and a short-form video series that increased monthly engagement by 80%. Coordinated customer feedback with operations for product improvements and faster issue resolution, and led influencer partnerships while testing paid social creatives to reduce customer acquisition costs and improve ROI.
Social Media Manager at Freelance, Remote
February 1, 2023 - Present
Manage social media strategy, content creation, paid social testing, and community engagement for small and medium-sized retail and service businesses. Develop content plans and short-form videos; client outcomes include up to 50% increases in website visits from social media. Run influencer collaborations, conduct creative A/B tests, and provide performance reporting to guide advertising spend and content decisions. Train client teams on brand tone, content best practices, and how to interpret analytics to improve results.
Social Media Manager at Freelance (Remote)
February 1, 2023 - Present
Managed social media strategy, content creation, Meta Ads testing, and community engagement for small and medium-sized retail and service businesses. Developed content plans and short-form videos, with client outcomes including up to 50% increases in website visits from social media. Ran influencer collaborations and creative A/B tests, using performance reporting to guide ad spend and content decisions. Trained client teams on brand tone, content best practices, and how to interpret analytics to improve results.

Education

Bachelor of Information Technology at University of Central Punjab, Jhelum
February 1, 2019 - January 1, 2021
Bachelor of Information Technology at University of Central Punjab, Jhelum
February 1, 2019 - January 31, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Travel & Hospitality
    Social Media Manager
    • Manage content planning, creative production, community engagement and reporting; increased website traffic from social media by 45% and online orders attributed to social referrals by 20%. • Developed seasonal campaigns and a short-form video series that increased monthly engagement by 80%. • Coordinate customer feedback with operations teams to support product improvements and faster issue resolution. • Lead influencer partnerships and test paid social creatives to reduce customer acquisition costs and improve campaign ROI.…