I craft immersive luxury travel and premium experiences, blending hospitality, culture, and design to create memorable moments for discerning clients across Paris and international networks. I lead creative strategy, partnerships and content development with a human, emotive approach. In parallel, I run a family travel agency and lead AT21 Collective Studio, focusing on emotionally driven service, attention to detail, and close collaboration with luxury partners in hospitality, events and culture.

Aïcha Tounsi

I craft immersive luxury travel and premium experiences, blending hospitality, culture, and design to create memorable moments for discerning clients across Paris and international networks. I lead creative strategy, partnerships and content development with a human, emotive approach. In parallel, I run a family travel agency and lead AT21 Collective Studio, focusing on emotionally driven service, attention to detail, and close collaboration with luxury partners in hospitality, events and culture.

Available to hire

I craft immersive luxury travel and premium experiences, blending hospitality, culture, and design to create memorable moments for discerning clients across Paris and international networks. I lead creative strategy, partnerships and content development with a human, emotive approach.

In parallel, I run a family travel agency and lead AT21 Collective Studio, focusing on emotionally driven service, attention to detail, and close collaboration with luxury partners in hospitality, events and culture.

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Experience Level

Expert
Intermediate
Intermediate

Language

French
Fluent
English
Advanced
Arabic
Intermediate
Italian
Intermediate

Work Experience

CEO & Founder at AT21 Collective Studio
January 1, 2023 - Present
Founder and strategic lead of a Paris-based agency delivering immersive, luxury travel experiences and highly customized client programs. Responsible for brand development, partnerships with luxury hotels, concierge services and transport providers, events planning, and content creation.
Client Experience Manager at Balenciaga
January 1, 2023 - Present
Created and managed high-end travel experiences for international clientele; anticipated needs and coordinated with luxury partners (hotels, concierge, private transport). Ensured 24/7 client service, managed contingency planning and upheld confidentiality.
Head of Hospitality & Luxury Travel Experience at AT21 Collective Studio
January 1, 2023 - Present
Oversaw hospitality operations for luxury travel experiences and destination tourism; coordinated with partners, managed events, and ensured cohesive guest experiences across departments.
CEO & Founder at AT21 Collective Studio
January 1, 2024 - Present
Founder and chief executive leading brand strategy, creative direction, cross-functional projects, and partnerships with luxury hotels, concierge services and media. Responsible for concept development of immersive experiences, content creation (mood boards, visual storytelling), event coordination, and studio growth across Paris and international networks.

Education

Foundation Certificate at ISC Paris Foundation
January 1, 2015 - January 1, 2016
Bachelor in International Business at KIC London
January 1, 2016 - January 1, 2019
MBA, Strategic Marketing & Communication at EFAP Paris
January 1, 2020 - January 1, 2022
Foundation Certificate at ISC Paris
January 1, 2015 - January 1, 2016
Bachelor International Business at ISC Paris
January 1, 2016 - January 1, 2019

Qualifications

MBA, Strategic Marketing & Communication
January 1, 2020 - January 1, 2022
Foundation Certificate
January 1, 2015 - January 1, 2016
MBA Strategic Marketing & Communication
January 1, 2020 - January 1, 2022

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Other