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Hi, I'm Aidan Medina. I'm a highly adaptable marketing student with hands-on experience in brand strategy, content creation, creative direction, client relations, and campaign execution across music, sports, and higher education. I love turning ideas into integrated campaigns that resonate with audiences. In teams, I lead with clear strategy, strong creative briefs, and hands-on production—from writing and filming social content to coordinating campaigns with clients like Loyola University Maryland and STX. I stay curious, collaborative, and data-driven, always ready to take on the next challenge.…Hi, I'm Aidan Medina. I'm a highly adaptable marketing student with hands-on experience in brand strategy, content creation, creative direction, client relations, and campaign execution across music, sports, and higher education. I love turning ideas into integrated campaigns that resonate with audiences. In teams, I lead with clear strategy, strong creative briefs, and hands-on production—from writing and filming social content to coordinating campaigns with clients like Loyola University Maryland and STX. I stay curious, collaborative, and data-driven, always ready to take on the next challenge.

Aidan Medina

Brand Strategist, Marketing Strategist, Content Creator, +2

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Hi, I'm Aidan Medina. I'm a highly adaptable marketing student with hands-on experience in brand strategy, content creation, creative direction, client relations, and campaign execution across music, sports, and higher education. I love turning ideas into integrated campaigns that resonate with audiences. In teams, I lead with clear strategy, strong creative briefs, and hands-on production—from writing and filming social content to coordinating campaigns with clients like Loyola University Maryland and STX. I stay curious, collaborative, and data-driven, always ready to take on the next challenge.…Hi, I'm Aidan Medina. I'm a highly adaptable marketing student with hands-on experience in brand strategy, content creation, creative direction, client relations, and campaign execution across music, sports, and higher education. I love turning ideas into integrated campaigns that resonate with audiences. In teams, I lead with clear strategy, strong creative briefs, and hands-on production—from writing and filming social content to coordinating campaigns with clients like Loyola University Maryland and STX. I stay curious, collaborative, and data-driven, always ready to take on the next challenge.

Available to hire

Hi, I’m Aidan Medina. I’m a highly adaptable marketing student with hands-on experience in brand strategy, content creation, creative direction, client relations, and campaign execution across music, sports, and higher education. I love turning ideas into integrated campaigns that resonate with audiences.

In teams, I lead with clear strategy, strong creative briefs, and hands-on production—from writing and filming social content to coordinating campaigns with clients like Loyola University Maryland and STX. I stay curious, collaborative, and data-driven, always ready to take on the next challenge.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Account Strategy Intern at MissionBaltimore

June 1, 2025 - August 1, 2025

Led client communication and coordinated a summer intern team to develop and present an awareness campaign for Towson University’s Arts, Sciences, and Cultural offerings with a $35k budget. Researched and created a custom LinkedIn content strategy later adopted company-wide. Authored creative briefs and photoshoot agendas for clients including STX, Maryland Science Center, Loyola University Maryland, LaxSoHard, Blackwall Hitch, and Parkview Sports Medicine.

Marketing Coordinator at Loyola University Maryland, Rockwall

January 1, 2023 - Present

Grew Instagram following 380% (125 → 600) and generated 1.1M organic views, including three viral reels. Led Fall 2025 rebrand with cohesive visual identity; coordinated designers for event campaigns. Wrote, filmed, and edited all social content; created integrated awareness campaign for The Ascent annual competition. Created a comprehensive handoff document to align stakeholders and continue growing brand awareness.

Manager & Creative Director at Odelia Music

May 1, 2024 - Present

Directed end-to-end marketing for an independent artist album release (revenue $2,000, 200 tickets across two shows). Designed full merchandise line and built an ecommerce website. Created promotional photography and a visual identity system. Managed communications with promoters for bookings, sharing EPK materials with A&R. 2026 rebrand for upcoming EP including promotional photography, new website, visual identity system, and a US tour.

Project Manager & Strategist at SharpDressedMan

January 1, 2025 - May 1, 2025

Implemented CRM GiveButter for managing donor lists and targeted email marketing campaigns. Raised over $1,000 in grassroots donations. Led a team to create a cohesive brand identity and produced social media content including reels and photography.