Available to hire
Hi, I’m Aida Qoshi, a social media and partnerships strategist. I drive brand growth for lifestyle and wellness brands by turning creative narratives into social-first stories that spark engagement and loyalty.
I’ve led influencer partnerships, collaborated across PR and creative teams, and built long-term relationships with top creators to expand reach, authenticity, and measurable growth across paid and organic channels.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Senior Partnerships Manager at Seed
January 1, 2025 - October 26, 2025Led influencer and celebrity partnerships strategy spanning talent negotiations, briefing, and performance analysis to deliver measurable brand awareness and full-funnel growth. Collaborated cross-functionally with PR, brand, creative, and paid teams to align influencer campaigns with core marketing objectives and storytelling moments. Partnered with leading creators to launch integrated influencer campaigns across social, podcasts, and newsletters — expanding reach and authenticity in the wellness category. Cultivated long-term relationships with top-tier talent, fostering loyalty and repeat collaborations that amplified key product launches and community engagement. Drove campaigns that showcased premium wellness products and built a robust influencer network.
Influencer Partnerships Manager at Coterie
January 1, 2024 - October 26, 2025Owned influencer and talent relations, driving integrated creator and affiliate programs that scaled brand awareness and community engagement nationwide. Executed end-to-end influencer activations and events to convert cultural relevance into tangible brand growth — delivering 50M+ impressions from unpaid influencer activities and organic content. Sourced and nurtured 650+ new top-tier influencers through strategic outreach and relationship building, strengthening brand presence across beauty, lifestyle, and parenting verticals. Directed seed-raising campaigns and experiential mailers for major product launches, generating 30M+ impressions and top-tier editorial coverage. Negotiated contracts and ensured ROI-driven influencer partnerships aligned creative output with brand voice and KPIs.
Associate Brand Marketing Manager at Nuuly, Urban
January 1, 2022 - October 26, 2025Conceptualized and executed social campaigns and digital storytelling initiatives to evolve brand image and community across channels. Co-led the launch of Nuuly Thrift, Urban’s resale marketplace, crafting influencer, PR, and social strategy from concept through execution. Collaborated with creative and design teams to produce on-brand photo, video, and motion content optimized for Instagram, TikTok, and email. Partnered with influencers and ambassadors to expand reach and awareness, achieving measurable increases in engagement and new-customer acquisition. Managed $1M in integrated marketing budget spanning influencer, PR, and social media activations.
Brand Content Manager at StockX
January 1, 2020 - October 26, 2025Managed end-to-end social strategy and execution for StockX’s global social platforms, aligning content with brand milestones and cultural moments. Built and maintained monthly content calendars, coordinating timing and formats for campaign launches, influencer spotlights, and trend-driven posts. Partnered with in-house creative teams to capture and edit social-first visuals, including reels, campaign videos, and product drops. Monitored platform analytics to identify insights and optimize post cadence, copy, and creative for engagement and reach.
Social Media Content Coordinator at StockX
January 1, 2019 - October 26, 2025Scheduled and published content daily across major social platforms, ensuring consistency of voice, design, and timing. Grew StockX’s Instagram, Twitter, and YouTube audiences to over 1M followers by leveraging insights, trending moments, and influencer posts. Managed comment moderation and community interaction to foster brand loyalty and responsive engagement. Supported analytics reporting to evaluate campaign performance and inform future creative direction.
Senior Partnerships Manager at Seed
January 1, 2025 - January 1, 2025Led influencer partnerships and talent negotiations, driving brand awareness and full-funnel growth across social, PR, and creator programs. Spanned talent negotiations, briefings, and performance analysis to deliver measurable results.
Influencer Partnerships Manager at Coterie
January 1, 2024 - January 1, 2024Owned influencer and talent relations, executing integrated creator and affiliate programs that scaled brand awareness and community engagement nationwide. Drove 50M+ impressions from unpaid influencer activity and organic content.
Associate Brand Marketing Manager at Nuuly
January 1, 2022 - January 1, 2022Conceptualized and executed social campaigns and digital storytelling initiatives to evolve brand image and community across channels. Led Nuuly Thrift launch, crafting influencer PR and social strategy from concept to execution.
Brand Content Manager at StockX
January 1, 2020 - January 1, 2020Directed seed in influencer and talent relations, driving integrated creator and affiliate programs that scaled brand awareness and community engagement nationwide. Negotiated contracts and ensured ROI-driven influencer partnerships aligning with brand voice and KPIs.
Social Media Content Coordinator at StockX
January 1, 2019 - January 1, 2019Scheduled and published content across major social platforms, ensuring consistent voice and cadence. Built StockX’s Instagram, Twitter, and YouTube audiences by leveraging insights and influencer reports. Moderated community interactions and supported analytics reporting.
Education
Bachelor of Science in Business Administration, Marketing at Oakland University
January 1, 2015 - January 1, 2017Bachelor of Science in Business Administration, Marketing at Oakland University
January 1, 2015 - January 1, 2017Qualifications
Industry Experience
Media & Entertainment, Professional Services, Consumer Goods, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
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