I’m a results-driven SEO consultant passionate about helping businesses drive sales, and grow revenue across diverse industries from fintech and healthcare to ecommerce, education, and beyond. I lead SEO strategy development and campaign execution, making sure every initiative delivers measurable impact. With extensive experience in platforms like Magento 2.0, Shopify, WordPress, and more, I combine technical precision with innovative SEO strategies. I take a hands-on approach, actively optimising campaigns, tracking performance, and maximising ROI. Focused on client growth, I work to ensure every effort drives stronger rankings, higher traffic, and tangible business results.…

Aiman benhaqi

I’m a results-driven SEO consultant passionate about helping businesses drive sales, and grow revenue across diverse industries from fintech and healthcare to ecommerce, education, and beyond. I lead SEO strategy development and campaign execution, making sure every initiative delivers measurable impact. With extensive experience in platforms like Magento 2.0, Shopify, WordPress, and more, I combine technical precision with innovative SEO strategies. I take a hands-on approach, actively optimising campaigns, tracking performance, and maximising ROI. Focused on client growth, I work to ensure every effort drives stronger rankings, higher traffic, and tangible business results.…

Available to hire

I’m a results-driven SEO consultant passionate about helping businesses drive sales, and grow revenue across diverse industries from fintech and healthcare to ecommerce, education, and beyond.

I lead SEO strategy development and campaign execution, making sure every initiative delivers measurable impact. With extensive experience in platforms like Magento 2.0, Shopify, WordPress, and more, I combine technical precision with innovative SEO strategies.

I take a hands-on approach, actively optimising campaigns, tracking performance, and maximising ROI. Focused on client growth, I work to ensure every effort drives stronger rankings, higher traffic, and tangible business results.

See more

Skills

Experience Level

SEO
Expert
SEO Copywriting
Expert

Language

French
Advanced
English
Fluent
Arabic
Fluent

Work Experience

Add your work experience history here.

Education

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Qualifications

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Industry Experience

Education, Healthcare, Manufacturing, Financial Services, Software & Internet
    paper Timber & builder merchants group

    Timber & builder merchants Group, North East England’s leading independent timber and builders merchant, faced declining organic visibility, an outdated site structure, and heavy reliance on paid ads. By migrating from multiple fragmented WordPress sites to a unified Magento 2.0 platform and implementing a comprehensive SEO strategy, the group achieved £280,000 in organic revenue within 4 months and significantly increased both online and in-store visitors.

    The challenge
    Despite its strong offline presence and loyal customer base, timber & builder merchants group faced online challenges:

    Outdated technology – Each of its 5 locations operated separate WordPress sites, creating fragmentation and inefficiencies.

    Weak organic visibility – The business was relying heavily on paid ads to drive traffic, leaving little long-term value.

    Poor conversion design – The outdated sites lacked SEO-friendly structure and modern UX, leading to missed revenue opportunities.

    The group recognised that without a strong digital transformation, it risked losing ground to competitors with stronger online strategies.

    The Solution
    To address these challenges, a full SEO-focused website migration and strategy overhaul was implemented. The project spanned 4months and included the following key steps:

    1. Migration to Magento 2.0

    All five WordPress sites were consolidated into a Magento 2.0 platform, with Mageworx plugin integration to support SEO fundamentals.

    1. Technical SEO Setup

    Conducted a post-migration SEO audit.

    Fixed broken pages and ensured proper redirections.

    Resolved canonical issues to avoid duplicate content.

    Configured Google Tag Manager (GTM) through Mageworx, including event tracking for phone calls, form submissions, and purchases.

    Implemented GA4 tracking for advanced analytics.

    Set up cookie and consent mode to meet compliance standards.

    Connected and optimised Google Merchant Center feed to enhance organic product listings.

    Claimed and optimised Google Business Profiles (GMB) for all locations, integrating with Merchant Center.

    Added structured data markup for local business, products, About Us, and Contact pages to improve rich result visibility.

    1. Site Architecture Optimisation

    Developed a clean folder structure to improve both user navigation and search engine crawlability.

    1. Content Strategy Development

    Collaborated with the client to prioritise key product categories.

    Built a seasonal content calendar aligned with customer buying trends.

    Conducted in-depth keyword research, validated by the client.

    Implemented a rolling 4-month content plan for continuous growth.

    1. Competitor Research & Strategy

    Performed competitor analysis for each of the 5 locations to uncover opportunities and gaps.

    Crafted a unified, data-driven SEO strategy tailored to the client’s objectives.

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