Aimee Georgia Wilson
I’m Aimee Georgia Wilson, a New Zealand-based fashion creative and social media professional who loves building brands that feel intentional, considered, and timeless.
About
I’m Aimee Georgia Wilson, a New Zealand-based fashion creative and social media professional who loves building brands that feel intentional, considered, and timeless. I combine styling with hands-on e-commerce and digital marketing—running Shopify stores, planning content around collection launches, and helping translate brand voice into everything from social posts to EDMs and campaign shoots.
- 6 years' experience
- Joined July 2026
Industry experience
- Media & Entertainment
- Retail
- Education
- Consumer Goods
Work experience· 12 roles
Owned full creative output for Rosina, managing content strategy, shoot coordination, visual identity, content production and in-store touchpoints. Ensured brand consistency across multiple social channels so the customer experience felt the same online and in-store. Developed a strong understanding of what “on brand” means and extended the brand identity into different content contexts. Led branded merchandise from brief through to production.
Directed and produced photoshoots from concept through execution, and conducted trend/design research to inform upcoming collections. Managed multi-platform content strategy and the social calendar across Instagram, TikTok, and Pinterest.
Managed social media strategy, content creation, and community engagement across platforms. Maintained consistent brand voice and visual identity while supporting ongoing content and engagement efforts.
Education· 5
Certifications and awards
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