Marketing, brand creative and aspiring fashion stylist from New Zealand, relocating to Sydney, Australia. My background spans content creation, social media management and strategy, campaign and visual development and shoot styling and assistance. I hold a Bachelor of Design in Fashion Design and bring a distinct eye for effortless, minimalist and European-inspired aesthetics, shaped by extensive travel. Experience with social and content strategy, wholesale presentation and collaboration with teams across fashion and lifestyle brands. I am drawn to brands built on consideration, quality and timelessness.

Aimee Georgia Wilson

Marketing, brand creative and aspiring fashion stylist from New Zealand, relocating to Sydney, Australia. My background spans content creation, social media management and strategy, campaign and visual development and shoot styling and assistance. I hold a Bachelor of Design in Fashion Design and bring a distinct eye for effortless, minimalist and European-inspired aesthetics, shaped by extensive travel. Experience with social and content strategy, wholesale presentation and collaboration with teams across fashion and lifestyle brands. I am drawn to brands built on consideration, quality and timelessness.

Next availability:
September 1, 2026

Marketing, brand creative and aspiring fashion stylist from New Zealand, relocating to Sydney, Australia. My background spans
content creation, social media management and strategy, campaign and visual development and shoot styling and assistance. I
hold a Bachelor of Design in Fashion Design and bring a distinct eye for effortless, minimalist and European-inspired aesthetics,
shaped by extensive travel. Experience with social and content strategy, wholesale presentation and collaboration with teams
across fashion and lifestyle brands. I am drawn to brands built on consideration, quality and timelessness.

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Language

English
Advanced

Work Experience

Social Media & Brand Creative at Rosina Eatery
January 1, 2025 - January 1, 2026
Owned full creative output for Rosina, managing content strategy, shoot coordination, visual identity, content production and in-store touchpoints. Ensured brand consistency across multiple social channels so the customer experience felt the same online and in-store. Developed a strong understanding of what “on brand” means and extended the brand identity into different content contexts. Led branded merchandise from brief through to production.
Social Media Coordinator at Spex Eyewear
January 1, 2024 - December 31, 2025
Owned social media strategy and content planning across Instagram and Facebook. Tracked engagement and trends to inform future content decisions. Maintained consistent brand voice and visual identity while supporting growth through increased community engagement.
Brand Creative Assistant at OBriasco Bridal
January 1, 2024 - December 31, 2024
Directed and produced photoshoots end-to-end, including trend and design research to inform campaign direction. Owned multi-platform content strategy and managed the social calendar across Instagram, TikTok and Pinterest to support brand storytelling and campaign rollout.
Social Media & Sales Coordinator at Remain
January 1, 2023 - December 31, 2023
Produced campaign and launch content across four platforms. Styled and organised collection shoots for e-commerce and advertising. Presented upcoming collections to wholesale buyers, building an understanding of how creative and content decisions translate into retail outcomes.
Fashion Design Intern at Outre Clothing
January 1, 2022 - December 31, 2022
Conceptualised, styled and photographed a reworked collection independently—managing the project from brief to final images. Built end-to-end skills across concept development, styling, and image production.
Retail at Assembly Label & Elle & Riley
January 1, 2020 - December 31, 2021
Built customer-facing foundations within premium fashion retail environments. Managed stock organisation and supported customer interactions, learning the importance of customer relationships and care within a brand-led retail experience.
Model & Photography Assistant at Walker & Hall
January 1, 2020 - December 31, 2020
Gained early on-set production experience supporting image making for social and campaign purposes. Developed understanding of composition, styling, layout and lighting through modelling and assistance in photography/videography.

Education

Bachelor of Design (Fashion Design) with Minor in Creative Entrepreneurship at AUT
January 1, 2020 - January 1, 2022
Certificate in Digital Marketing at HubSpot
June 1, 2026 - July 25, 2026

Qualifications

Certificate in Fashion Journalism (Online)
February 1, 2026 - July 25, 2026

Industry Experience

Media & Entertainment, Retail, Education