Aimi Hazwani

Conceptualized and executed end-to-end design for lifestyle products and premium packaging, extending the brand identity into high-demand physical merchandise. Led sub-brand identity for Coffizz; defined visual systems, campaign UI assets, and 360° narratives across social, digital ads and in-store touchpoints. Directed high-production photography, video shoots, and lookbooks; mentored junior designers to uphold evolving visual standards.

Owned seasonal and lifestyle-focused visual direction across global campaigns, blending streetwear culture with e-commerce strategy. Partnered with founders to strengthen brand positioning across digital and physical touchpoints. Led end-to-end creative production—from ideation through final outputs—for major event visuals, campaign assets, seasonal lookbooks, and digital/print executions. Managed design support for brand collaborations, ensuring consistent storytelling from social media teasers to retail launch visuals, and oversaw production quality across the creative process.

Defined the visual direction for global seasonal drops, integrating streetwear aesthetics with ecommerce strategy. Worked with founders on brand positioning; led end-to-end creative production for major events and campaigns; collaborated with marketing to drive brand growth and community engagement. Managed brand partnerships and campaign visuals, including lookbooks and digital assets.