Available to hire
I am a creative with 10 years of experience delivering visuals from concept to execution. I am skilled at multi-channel campaigns, lifestyle products & immersive brand experiences. Experienced in collaborating with cross-functional teams, & working remotely. I lead with a strong design vision, have directed art direction for photo/video shoots and digital lookbooks, and mentored junior designers to elevate execution quality.
Experience Level
Language
English
Fluent
Work Experience
Art Director Lifestyle & Merch / Senior Creative Designer at ZUS Coffee
February 1, 2025 - PresentConceptualized and executed end-to-end design for lifestyle products and premium packaging, extending the brand identity into high-demand physical merchandise. Led sub-brand identity for Coffizz; defined visual systems, campaign UI assets, and 360° narratives across social, digital ads and in-store touchpoints. Directed high-production photography, video shoots, and lookbooks; mentored junior designers to uphold evolving visual standards.
Senior Graphic Designer / Creative Strategist at Pestle & Mortar Clothing
April 1, 2022 - February 1, 2025Defined the visual direction for global seasonal drops, integrating streetwear aesthetics with ecommerce strategy. Worked with founders on brand positioning; led end-to-end creative production for major events and campaigns; collaborated with marketing to drive brand growth and community engagement. Managed brand partnerships and campaign visuals, including lookbooks and digital assets.
Editorial Assistant / Marketing Ninja & Graphic Designer at Curated by PopCulture Magazine
December 1, 2015 - September 1, 2016Liaised with international fashion and beauty brands for editorial features and event collaborations. Designed visual assets for events, campaigns and editorial content; supported brand partners with creative and marketing deliverables.
Digital & Graphic Designer at Tremendousness
December 1, 2017 - July 1, 2020Designed visual assets for physical retail applications and in-store touchpoints; produced multichannel content for brand marketing and social campaigns. Executed end-to-end visual delivery across online and offline touchpoints.
Design Manager / Graphic Designer at Vettons
July 1, 2020 - April 1, 2022Led ecommerce campaign UI and creative outputs within app ecosystem; balanced hands-on design with leadership, optimizing workflows for consistent brand visuals across social, digital ads and platform banners. Streamlined processes to improve team efficiency and delivered cohesive brand visuals.
Graphic Design Intern at AD Interact International
January 1, 2014 - April 1, 2014Gained exposure to end-to-end design process in a professional studio environment.
Education
Diploma in Creative Multimedia at Segi University College
January 1, 2011 - January 1, 2014High School at SMK Subang Jaya
January 1, 2006 - January 1, 2010International School at Sri Kuala Lumpur International School
January 1, 2000 - January 1, 2005Qualifications
Industry Experience
Retail, Media & Entertainment, Consumer Goods, Professional Services, Other
Experience Level
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