Available to hire
I am a creative with 10 years of experience delivering visuals from concept to execution. I am skilled at multi-channel campaigns, lifestyle products & immersive brand experiences. Experienced in collaborating with cross-functional teams, & working remotely. I lead with a strong design vision, have directed art direction for photo/video shoots and digital lookbooks, and mentored junior designers to elevate execution quality.
Experience Level
Language
English
Fluent
Work Experience
Art Director Lifestyle & Merch / Senior Creative Designer at ZUS Coffee
February 1, 2025 - PresentConceptualized and executed end-to-end design for lifestyle products and premium packaging, extending the brand identity into high-demand physical merchandise. Led sub-brand identity for Coffizz; defined visual systems, campaign UI assets, and 360° narratives across social, digital ads and in-store touchpoints. Directed high-production photography, video shoots, and lookbooks; mentored junior designers to uphold evolving visual standards.
Senior Graphic Designer / Creative Strategist at Pestle & Mortar Clothing
April 1, 2022 - February 1, 2025Defined the visual direction for global seasonal drops, integrating streetwear aesthetics with ecommerce strategy. Worked with founders on brand positioning; led end-to-end creative production for major events and campaigns; collaborated with marketing to drive brand growth and community engagement. Managed brand partnerships and campaign visuals, including lookbooks and digital assets.
Design Manager / Graphic Designer at Vettons
July 1, 2020 - April 1, 2022Led ecommerce campaign UI and creative outputs within app ecosystem; balanced hands-on design with leadership, optimizing workflows for consistent brand visuals across social, digital ads and platform banners. Streamlined processes to improve team efficiency and delivered cohesive brand visuals.
Digital & Graphic Designer at Tremendousness
December 1, 2017 - July 1, 2020Designed visual assets for physical retail applications and in-store touchpoints; produced multichannel content for brand marketing and social campaigns. Executed end-to-end visual delivery across online and offline touchpoints.
Editorial Assistant / Marketing Ninja & Graphic Designer at Curated by PopCulture Magazine
December 1, 2015 - September 1, 2016Liaised with international fashion and beauty brands for editorial features and event collaborations. Designed visual assets for events, campaigns and editorial content; supported brand partners with creative and marketing deliverables.
Graphic Design Intern at AD Interact International
January 1, 2014 - April 1, 2014Gained exposure to end-to-end design process in a professional studio environment.
Education
Diploma in Creative Multimedia at Segi University College
January 1, 2011 - January 1, 2014High School at SMK Subang Jaya
January 1, 2006 - January 1, 2010International School at Sri Kuala Lumpur International School
January 1, 2000 - January 1, 2005Qualifications
Industry Experience
Retail, Media & Entertainment, Consumer Goods, Professional Services, Other
Experience Level
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