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I’m a multidisciplinary designer driven by curiosity about how people think and interact. My expertise spans mobile and web user experience, interaction design, and visual storytelling, with a strong background across diverse design fields. I thrive in collaborative, cross-functional product teams. I’m passionate about turning complex ideas into clear, delightful experiences and bridging physical, digital, and people-centered design to solve real problems. I enjoy exploring generative AI tools to enhance design workflows and storytelling.…I’m a multidisciplinary designer driven by curiosity about how people think and interact. My expertise spans mobile and web user experience, interaction design, and visual storytelling, with a strong background across diverse design fields. I thrive in collaborative, cross-functional product teams. I’m passionate about turning complex ideas into clear, delightful experiences and bridging physical, digital, and people-centered design to solve real problems. I enjoy exploring generative AI tools to enhance design workflows and storytelling.

Aira Sheene Purificacion

Product Designer, UX Designer, UI Designer, +2

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I’m a multidisciplinary designer driven by curiosity about how people think and interact. My expertise spans mobile and web user experience, interaction design, and visual storytelling, with a strong background across diverse design fields. I thrive in collaborative, cross-functional product teams. I’m passionate about turning complex ideas into clear, delightful experiences and bridging physical, digital, and people-centered design to solve real problems. I enjoy exploring generative AI tools to enhance design workflows and storytelling.…I’m a multidisciplinary designer driven by curiosity about how people think and interact. My expertise spans mobile and web user experience, interaction design, and visual storytelling, with a strong background across diverse design fields. I thrive in collaborative, cross-functional product teams. I’m passionate about turning complex ideas into clear, delightful experiences and bridging physical, digital, and people-centered design to solve real problems. I enjoy exploring generative AI tools to enhance design workflows and storytelling.

Available to hire

I’m a multidisciplinary designer driven by curiosity about how people think and interact. My expertise spans mobile and web user experience, interaction design, and visual storytelling, with a strong background across diverse design fields. I thrive in collaborative, cross-functional product teams.

I’m passionate about turning complex ideas into clear, delightful experiences and bridging physical, digital, and people-centered design to solve real problems. I enjoy exploring generative AI tools to enhance design workflows and storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

German

Beginner

Work Experience

UI/UX Designer at Betterlore (Merkur Group sub.)

October 1, 2023 - October 1, 2025

Shipped 3 core game modes for a digitally controlled physical Coin Pusher game machine; defined UX strategy for co-play feature; co-led UX strategy for Spinning Cyclone live-mechanics prototype; led UX direction for internal platform redesign; initiated and drove adoption of Rive animation tool to reduce implementation friction and enhance UI across the product.

UI/UX Designer at Epapa

July 1, 2023 - August 1, 2023

Designed and prototyped MVP mobile experience for early-stage startup, focusing on core flows and user validation.

Design Manager at Torrecid Middle East

September 1, 2017 - April 1, 2022

Led a 4-person design team, overseeing creative direction and ensuring on-time delivery for clients across multiple regional markets. Collaborated with engineers, manufacturing teams, and international clients to align ceramic and porcelain tile designs with technical constraints, production feasibility, and market trends – bridging material design with business strategy. Delivered strategic design proposals to clients, translating business needs into tangible physical product experiences. Supported revenue growth on projects totaling €1M+ across global accounts.