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Strategic Community & Communications Manager with 8+ years of experience building and scaling global communities across tech, e-commerce, and esports. Proven leader in driving engagement, feedback loops, and platform adoption through education programs, live events, and data-driven community insights. Trusted liaison between executive leadership, product teams, and users to align strategy, amplify user voice, and improve product experiences. Known for growing high-impact communities, including scaling a private seller group by 150%+ to over 10,000 members, and leading successful content, social, and creator programs across multiple platforms.…Strategic Community & Communications Manager with 8+ years of experience building and scaling global communities across tech, e-commerce, and esports. Proven leader in driving engagement, feedback loops, and platform adoption through education programs, live events, and data-driven community insights. Trusted liaison between executive leadership, product teams, and users to align strategy, amplify user voice, and improve product experiences. Known for growing high-impact communities, including scaling a private seller group by 150%+ to over 10,000 members, and leading successful content, social, and creator programs across multiple platforms.

Kesa E. Lynch

Content Creator, Social Media Manager, Community Manager, +2

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Strategic Community & Communications Manager with 8+ years of experience building and scaling global communities across tech, e-commerce, and esports. Proven leader in driving engagement, feedback loops, and platform adoption through education programs, live events, and data-driven community insights. Trusted liaison between executive leadership, product teams, and users to align strategy, amplify user voice, and improve product experiences. Known for growing high-impact communities, including scaling a private seller group by 150%+ to over 10,000 members, and leading successful content, social, and creator programs across multiple platforms.…Strategic Community & Communications Manager with 8+ years of experience building and scaling global communities across tech, e-commerce, and esports. Proven leader in driving engagement, feedback loops, and platform adoption through education programs, live events, and data-driven community insights. Trusted liaison between executive leadership, product teams, and users to align strategy, amplify user voice, and improve product experiences. Known for growing high-impact communities, including scaling a private seller group by 150%+ to over 10,000 members, and leading successful content, social, and creator programs across multiple platforms.

Available to hire

Strategic Community & Communications Manager with 8+ years of experience building and scaling global communities across tech, e-commerce, and esports. Proven leader in driving engagement, feedback loops, and platform adoption through education programs, live events, and data-driven community insights. Trusted liaison between executive leadership, product teams, and users to align strategy, amplify user voice, and improve product experiences. Known for growing high-impact communities, including scaling a private seller group by 150%+ to over 10,000 members, and leading successful content, social, and creator programs across multiple platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance - Social Media Manager & Community Manager

December 1, 2024 - Present

Managed full-cycle digital campaigns and influencer outreach to ensure brand consistency and timely delivery across collaborative projects. Developed data-driven social media strategies for diverse clients. Spearheaded end-to-end content creation including high-performing Reels, short-form video scripts, and aesthetic static posts. Edited high-retention video content with professional voice-overs and SEO optimization.

Senior Community & Communications Manager at TikTok

December 1, 2023 - December 1, 2024

Acted as a public-facing platform advocate, representing the seller community in social and internal meetings. Designed and managed seller community programs for education, onboarding, and adoption. Synthesized sentiment into recurring leadership reports using social listening tools to identify trends. Led AMA sessions and internal briefings to improve communications and transparency. Drove beta programs and feature rollouts with top contributors and power users. Increased Facebook Private Seller Group membership by 150%.

Community & Video Content Marketing Manager at Stratasys/GrabCAD

July 1, 2018 - November 1, 2023

Developed and scaled internal and external communities for a global engineering and 3D printing audience. Served as liaison between executive leadership, product teams, and practitioners to align messaging and priorities. Led onboarding and engagement strategies for new members and contributors. Captured B-Roll footage for video projects and distributed content to YouTube, Facebook, and Twitter. Produced performance reports and insights to guide investment and participation via data visualization. Managed livestreams and in-person meetups.

Communications & Social Lead at Esports Team Detonator

September 1, 2015 - June 1, 2016

Created and executed social content strategy for Twitch and YouTube. Led grassroots engagement for competitive and fan communities across Discord, Twitch, and YouTube. Managed team and tournament coverage, wrote match summaries, and engaged fans through cross-platform storytelling. Handled internal and external messaging, including announcements, forums, and partnerships.