Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

With 14 years of experience in UX and Product Design, I create elegant, data-driven solutions that solve business problems and improve user experience. I’ve delivered high-profile digital products for leading brands across the UK and New Zealand — including GAP, SodaStream, AXA, TalkTalk, and Evri — spanning e-commerce, logistics, and SaaS sectors. I combine clear communication with strong facilitation to align stakeholders and energise teams. My design philosophy centres on creativity and insight to understand what truly drives users to create meaningful, effective experiences.…With 14 years of experience in UX and Product Design, I create elegant, data-driven solutions that solve business problems and improve user experience. I’ve delivered high-profile digital products for leading brands across the UK and New Zealand — including GAP, SodaStream, AXA, TalkTalk, and Evri — spanning e-commerce, logistics, and SaaS sectors. I combine clear communication with strong facilitation to align stakeholders and energise teams. My design philosophy centres on creativity and insight to understand what truly drives users to create meaningful, effective experiences.

Giles Airey

UX Designer, UI Designer, Product Designer, +3





With 14 years of experience in UX and Product Design, I create elegant, data-driven solutions that solve business problems and improve user experience. I’ve delivered high-profile digital products for leading brands across the UK and New Zealand — including GAP, SodaStream, AXA, TalkTalk, and Evri — spanning e-commerce, logistics, and SaaS sectors. I combine clear communication with strong facilitation to align stakeholders and energise teams. My design philosophy centres on creativity and insight to understand what truly drives users to create meaningful, effective experiences.…With 14 years of experience in UX and Product Design, I create elegant, data-driven solutions that solve business problems and improve user experience. I’ve delivered high-profile digital products for leading brands across the UK and New Zealand — including GAP, SodaStream, AXA, TalkTalk, and Evri — spanning e-commerce, logistics, and SaaS sectors. I combine clear communication with strong facilitation to align stakeholders and energise teams. My design philosophy centres on creativity and insight to understand what truly drives users to create meaningful, effective experiences.

Available to hire

With 14 years of experience in UX and Product Design, I create elegant, data-driven solutions that solve business problems and improve user experience. I’ve delivered high-profile digital products for leading brands across the UK and New Zealand — including GAP, SodaStream, AXA, TalkTalk, and Evri — spanning e-commerce, logistics, and SaaS sectors.

I combine clear communication with strong facilitation to align stakeholders and energise teams. My design philosophy centres on creativity and insight to understand what truly drives users to create meaningful, effective experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Contract UI/UX Designer at Buyapowa

January 1, 2024 - November 14, 2025

Designed a new Customer Management System (CMS) enabling clients to create and govern referral campaigns, reducing content team workload. Applied service design techniques and basic user testing to understand end-to-end flows and ensure timely delivery. Created a Figma design system, accelerating iteration and improving cross-team consistency.

Contract UI/UX Designer at Equilibrium Markets

May 1, 2024 - November 14, 2025

Bridged the gap between business requirements and technical delivery under tight Sodexo-backed launch deadlines. Collaborated with the Supply Chain Director to solve complex buyer/seller user flows and produced extensive developer wireframes. Successfully launched early 2025 with zero issues.

Contract UI/UX Designer at EVRI

September 30, 2023 - September 30, 2023

Led user research and prototype delivery to improve engagement on the Evri app. Designed and tested the Guest Track feature, reducing parcel-tracking steps from 18 to 2 and raising engagement from 48% to 100%, contributing to customer engagement growth of 26% (27,500 more monthly users) post-launch. Introduced service design practices (experience maps, service blueprints) to improve cross-team transparency and built a Dovetail research repository accessible across departments. Facilitated UX workshops with Hello Fresh and Evri sales teams, resulting in new delivery partnerships. Conducted UX diary studies to uncover key bugs and usability issues, informing multiple sprints.

Senior UI/UX Designer at TalkTalk

July 31, 2022 - July 31, 2022

Delivered digital experience design as part of the FTTP rollout and strategic partnerships. Led UX design for the FTTP digital journey, aligning with offline marketing and launching TalkTalk’s partnership with Amazon Eero. Designed and researched TalkTalk’s Netflix partnership, increasing average spend per package by 20%. Redefined affiliate journey, boosting conversion by 6%. Led the redesign of TalkTalk Business website, leading two designers and ensuring on-time delivery and exceeded Q4 sales targets. Contributed to the evolution of the TalkTalk Design System.

Associate Creative Director / Design Director at Inviqa

September 30, 2020 - September 30, 2020

Led design for major retail clients and digital transformation initiatives. Delivered UX and UI for Swarovski, Smythson, Radley, GAP, Sodastream, Dreams, Hackett, and others. Facilitated workshops, rapid prototyping, and design sprints on the M agento platform. Improved Weatherbys mobile banking usage by 85% and transactions by 27%. Conducted user interviews and service design workshops for Thornbury Nursing Services, producing a roadmap of 72 approved digital concepts to develop their recruitment app. Resolved strained client relationships through collaborative design delivery, achieving 5-star client feedback.

Senior Designer / Creative Director at Brandish

September 30, 2011 - September 30, 2011

Built and led a team of 7 designers across brand and digital disciplines. Delivered branding and advertising for Tua vs Cameron "Fight of the Century", the highest-grossing one-day sporting event in NZ history.

Junior / Midweight Designer at GKA Design & Marketing

October 31, 2005 - October 31, 2005

Early-career grounding in print design for property clients and establishing the digital side of the business, creating and overseeing the first websites the company produced; led promotions for events.