E-commerce Manager at Miamily

Lead e-commerce strategy and oversight across 5 international markets, ensuring operations align with commercial objectives. Directed cross-regional initiatives, managed timelines and budgets, and coordinated stakeholders across geographies. Supervised product assortment planning and implemented continuous improvements to maximize performance. Collaborated with global marketing teams to plan content and merchandising strategies tailored to each market. Oversaw end-to-end e-commerce operations including logistics, fulfillment, and customer care. Drove performance marketing, lifecycle communications, and CRM initiatives to boost engagement and conversion rates. Analyzed customer journeys and implemented UX improvements to strengthen retention and funnel performance.

E-commerce Manager – Digital Project Manager at Miamily

Lead e-commerce strategy and operations across 5 international markets, directing cross-regional initiatives, managing timelines and budgets, overseeing product assortment, and coordinating with global marketing for content and merchandising. Drive marketing automation, CRM, CX improvements, and end-to-end operations from storefront to customer care.

E-commerce Manager (National Project) – Digital Project Manager at Cortilia

Held national end-to-end e-commerce leadership for Cortilia’s national service. Managed strategic projects with ownership of timelines, resources, and goals. Defined and optimized commercial offers for online stores. Coordinated editorial content and merchandising with Marketing and Category teams. Oversaw operations from preparation to after-sales, and managed CRM and advertising campaigns. Led UX and funnel improvements to enhance customer experience and conversion rates.

E-commerce Manager (National Project) – Digital Project Manager at Cortilia

Own end-to-end national e-commerce operations, define commercial offers, optimize online store performance, plan content and merchandising with Marketing and Category teams, oversee operations and after-sales, and manage CRM and advertising campaigns with UX/funnel improvements.

E-commerce Manager | Digital Trade Manager at IAF NETWORK

Oversee online store management with monthly business planning and KPI analysis. Managed UX/UI and technology roadmaps, coordinating product and catalog improvements. Led e-merchandising and catalog efforts with cross-functional teams. Coordinated customer service and e-commerce operations including warehouse KPIs. Managed Amazon Vendor and Seller teams with performance metrics.

E-commerce Manager | Digital Trade Manager at IAF Network

Managed monthly business planning and KPI analysis for the online store; led UX/UI and technology roadmap implementation; coordinated e-merchandising and product catalog updates; supervised customer service and warehouse KPIs; managed Amazon Vendor/Seller operations.

E-commerce Operations Manager at Selex Gruppo Commerciale

Managed omnichannel operations including Click and Collect and Home Delivery KPI monitoring. Maintained multi-brand product catalog on SAP Hybris. Coordinated customer service across brands. Led projects for warehousing and omnichannel optimization. Implemented logistics improvements and technology deployments.

E-commerce Operations Manager at Selex Gruppo Commerciale

Oversaw Click & Collect and Home Delivery KPIs; managed multi-company product catalog on SAP Hybris; coordinated customer service; led warehouse and omnichannel projects; optimized logistics and technology.

E-commerce & Digital Marketing Specialist at Bricoman Italia (Tecnomat)

Led e-commerce and digital marketing initiatives for an omnichannel startup. Built and managed website and app development, multichannel marketing strategy, content and catalog management. Executed CRM and email marketing campaigns for B2B and B2C channels. Drove digital marketing activities including SEM, SEO, paid campaigns, and KPI tracking.

E-commerce & Digital Marketing Specialist at Bricoman Italia (Tecnomat)

Launched e-commerce initiatives; developed website and app; executed omnichannel marketing strategy; managed content/catalog; led CRM & Email Marketing and digital campaigns.

Marketing Advertising Specialist at Obi Italia

Managed promotional materials, events, and store opening marketing. Conducted market research and brand awareness strategies.

Marketing Advertising Specialist at Obi Italia

Managed promotional materials, events, store openings marketing; conducted market research and brand awareness strategies.

Business Development Assistant at Harris Interactive – Paris

Supported NetObserver surveys and contributed to business development for Italy and Spain. Coordinated stakeholders across sectors.