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I’m a brand & marketing creative lead and content strategist with 5+ years of experience shaping award-winning content systems and campaigns across social, paid, owned, CRM, and long-form thought leadership. I’ve led end-to-end work—from initial brief and messaging to execution and publication, while building distinct brand voice and creative consistency across multiple stakeholders, agencies, and in-house teams. Comfortable writing across formats (scripts, performance creative, web copy, and executive narratives), I also partner closely with performance marketing teams to sharpen messaging using audience and campaign learnings. I use AI tools extensively to speed up research, ideation, and drafting, without losing human judgment, so the work stays high-quality, on-brand, and scalable.…I’m a brand & marketing creative lead and content strategist with 5+ years of experience shaping award-winning content systems and campaigns across social, paid, owned, CRM, and long-form thought leadership. I’ve led end-to-end work—from initial brief and messaging to execution and publication, while building distinct brand voice and creative consistency across multiple stakeholders, agencies, and in-house teams. Comfortable writing across formats (scripts, performance creative, web copy, and executive narratives), I also partner closely with performance marketing teams to sharpen messaging using audience and campaign learnings. I use AI tools extensively to speed up research, ideation, and drafting, without losing human judgment, so the work stays high-quality, on-brand, and scalable.

Aishwarya Basker

Creative Director, Brand Strategist, Marketing Strategist, +3

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I’m a brand & marketing creative lead and content strategist with 5+ years of experience shaping award-winning content systems and campaigns across social, paid, owned, CRM, and long-form thought leadership. I’ve led end-to-end work—from initial brief and messaging to execution and publication, while building distinct brand voice and creative consistency across multiple stakeholders, agencies, and in-house teams. Comfortable writing across formats (scripts, performance creative, web copy, and executive narratives), I also partner closely with performance marketing teams to sharpen messaging using audience and campaign learnings. I use AI tools extensively to speed up research, ideation, and drafting, without losing human judgment, so the work stays high-quality, on-brand, and scalable.…I’m a brand & marketing creative lead and content strategist with 5+ years of experience shaping award-winning content systems and campaigns across social, paid, owned, CRM, and long-form thought leadership. I’ve led end-to-end work—from initial brief and messaging to execution and publication, while building distinct brand voice and creative consistency across multiple stakeholders, agencies, and in-house teams. Comfortable writing across formats (scripts, performance creative, web copy, and executive narratives), I also partner closely with performance marketing teams to sharpen messaging using audience and campaign learnings. I use AI tools extensively to speed up research, ideation, and drafting, without losing human judgment, so the work stays high-quality, on-brand, and scalable.

Available to hire

I’m a brand & marketing creative lead and content strategist with 5+ years of experience shaping award-winning content systems and campaigns across social, paid, owned, CRM, and long-form thought leadership. I’ve led end-to-end work—from initial brief and messaging to execution and publication, while building distinct brand voice and creative consistency across multiple stakeholders, agencies, and in-house teams.

Comfortable writing across formats (scripts, performance creative, web copy, and executive narratives), I also partner closely with performance marketing teams to sharpen messaging using audience and campaign learnings. I use AI tools extensively to speed up research, ideation, and drafting, without losing human judgment, so the work stays high-quality, on-brand, and scalable.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Creative Lead, Brand & Marketing at WeWork India

August 20, 2024 - Present

Led content and creative strategy across social, paid, owned, CRM, thought leadership, and integrated campaigns, owning messaging, brand voice, and content from initial brief through publication. Built and managed content calendars, briefing systems, and creative workflows across multiple concurrent workstreams, coordinating designers, agencies, and stakeholders to deliver consistently under tight timelines. Partnered with performance marketing teams to review audience response and campaign performance, using insights to sharpen messaging and guide future creative. Presented creative and content recommendations to senior leadership, managed agency partners, and trained/mentored junior writers while maintaining quality and brand consistency. Integrated AI tools (e.g., ChatGPT/Claude) into research, ideation, drafting, and production workflows to increase speed and scale without losing distinct brand judgment. Led marketing communications for WeWork India’s IPO across shareholder/board

Freelance Writer at Jomigo

February 20, 2024 - July 20, 2024

Led messaging strategy and website copy for Jomigo, a Berlin-based talent-matching startup, translating product functionality and audience needs into conversion-focused messaging for both employer and candidate audiences.

Junior Copywriter at DDB Volkswagen

July 20, 2023 - January 20, 2024

Developed integrated campaign concepts for Volkswagen across global markets, translating consumer and cultural insights into locally relevant creative ideas. Contributed to the Volkswagen Tiguan launch across social and integrated channels, developing campaign concepts, film scripts and copy. Worked on award-focused concepts and participated in multidisciplinary creative sprints to generate, evaluate and pitch multiple creative routes. Collaborated with Creative Directors across concept development, scripting, presentations and production from initial idea through execution.

Junior Copywriter at DB Volkswagen

July 20, 2023 - January 20, 2024

Developed integrated campaign concepts for Volkswagen across global markets, translating consumer and cultural insights into locally relevant creative ideas. Contributed to the Volkswagen Tiguan launch across social and integrated channels by developing campaign concepts, film scripts, and copy. Produced award-focused concepts and participated in multidisciplinary creative sprints to rapidly generate, evaluate, and pitch multiple creative routes. Collaborated with creative directors across concept development, scripting, presentations, and production from initial idea through execution.

Copywriter at Wunderman Thompson

July 20, 2022 - December 20, 2022

Developed integrated campaign concepts for IKEA, ILOHAS, and Aquari(us) (The Coca-Cola Company) across Japan, South Korea, and China—translating cultural and consumer insights into market-relevant creative ideas. Worked closely with senior creative leadership across ideation, scripts, pitches, and multidisciplinary campaign development for distinct Asian audiences.

Copywriter at Saatchi & Saatchi

April 20, 2022 - June 20, 2022

Actively developed creative concepts and pitching presentations for diverse clients including Jeep, Alfa Romeo, Abarth, Fiat, Läderach, Visa, and FCZ (Footbal Club Zurich). Strengthened research skills and collaborated with the creative director to build advertising dictionaries.

Copywriter at DDB

January 20, 2022 - March 20, 2022

Developed creative concepts and campaign thinking for NEOM, The Line and C&A, translating complex propositions into clear, human creative ideas. Strengthened research skills and collaborated with the creative director to build advertising dictionaries.

Copywriter at DBD

January 20, 2022 - March 20, 2022

Developed creative concepts and campaign thinking for NEOM, The Line, and C&A, translating complex propositions into clear, human creative ideas. Recognized by the Creative Director for the strength of the work, leading to a subsequent full-time Junior Copywriter position after graduation.

Copywriter at Clique

March 20, 2020 - December 20, 2020

Developed content strategy, brand messaging and campaign copy for startups across retail, FMCG, technology, hospitality and lifestyle. Wrote across websites, social, campaigns, blogs and thought leadership, adapting to different audiences and objectives. Collaborated directly with founders and startup teams across research, content planning and delivery while managing multiple client workstreams in a fast-moving agency environment.

Content Writer at Clique

March 20, 2020 - December 20, 2020

Developed content strategy, brand messaging, and campaign copy for startups across retail, FMCG, technology, hospitality, and lifestyle. Wrote for websites, social, campaigns, blogs, and thought leadership, adapting messaging and formatting for different audiences and objectives. Worked directly with founders and startup teams across research, content planning, and delivery, managing multiple client workstreams in a fast-moving agency environment.