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I’m a product marketing and communications professional with experience across luxury, beauty, retail, and automotive. I enjoy being close to the product and connecting strategy to execution—building 360° go-to-market plans, supporting launches, and measuring performance end-to-end. Over the past few years, I’ve worked on PR and influencer activations, category performance and forecasting, assortment and launch toolkits, and cross-functional coordination across EMEA and multiple export markets. I’m now looking to continue growing in product marketing and communication roles where I can turn insights into impact.…I’m a product marketing and communications professional with experience across luxury, beauty, retail, and automotive. I enjoy being close to the product and connecting strategy to execution—building 360° go-to-market plans, supporting launches, and measuring performance end-to-end. Over the past few years, I’ve worked on PR and influencer activations, category performance and forecasting, assortment and launch toolkits, and cross-functional coordination across EMEA and multiple export markets. I’m now looking to continue growing in product marketing and communication roles where I can turn insights into impact.

Aiswarya Kathiresh

Product Marketer, Marketing Strategist, Influencer Marketing Manager, +2

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I’m a product marketing and communications professional with experience across luxury, beauty, retail, and automotive. I enjoy being close to the product and connecting strategy to execution—building 360° go-to-market plans, supporting launches, and measuring performance end-to-end. Over the past few years, I’ve worked on PR and influencer activations, category performance and forecasting, assortment and launch toolkits, and cross-functional coordination across EMEA and multiple export markets. I’m now looking to continue growing in product marketing and communication roles where I can turn insights into impact.…I’m a product marketing and communications professional with experience across luxury, beauty, retail, and automotive. I enjoy being close to the product and connecting strategy to execution—building 360° go-to-market plans, supporting launches, and measuring performance end-to-end. Over the past few years, I’ve worked on PR and influencer activations, category performance and forecasting, assortment and launch toolkits, and cross-functional coordination across EMEA and multiple export markets. I’m now looking to continue growing in product marketing and communication roles where I can turn insights into impact.

Available to hire

I’m a product marketing and communications professional with experience across luxury, beauty, retail, and automotive. I enjoy being close to the product and connecting strategy to execution—building 360° go-to-market plans, supporting launches, and measuring performance end-to-end.

Over the past few years, I’ve worked on PR and influencer activations, category performance and forecasting, assortment and launch toolkits, and cross-functional coordination across EMEA and multiple export markets. I’m now looking to continue growing in product marketing and communication roles where I can turn insights into impact.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

French

Intermediate

Tamil

Fluent

Korean

Beginner

Work Experience

Product Manager Assistant (Export) - Shiseido Brand at SHISEIDO Brand

January 1, 2026 - July 1, 2026

Led PR and influencer activations across 35 export markets, coordinating paid collaborations, seeding, and events, and tracking performance using Kolsquare (EMV, ER, Reach). Monitored sell-in/sell-out and YTD launch performance, including distribution, A&P investment and activation efficiency. Coordinated 360° go-to-market execution for seasonal launches, ensuring delivery of trade marketing, PR, e-retail assets and market guidelines. Managed launch assortments and order forms for finished goods and POS materials, ensuring SKU accuracy for forecasting.

Product Manager Assistant (Export Local Markets & Travel Retail EMEA) at CHANEL

July 1, 2024 - December 1, 2024

Tracked category performance and KPIs across fragrance, skincare, and makeup, analyzing sell-in and sell-out. Built forecasting tools to support planning and market performance tracking. Developed assortments and product offers for EMEA markets (boutique, wholesale, e-retail) aligned with global strategy. Created 360° campaign toolkits and trade marketing assets (POS, samples, consumer gifts) for launches. Partnered with Merchandising and Digital teams on annual marketing calendars and campaign execution, presented upcoming campaign plans, and managed launch-focused newsletters and intranet communications.

Retail Operations & Events Project Manager Assistant at SEPHORA

March 1, 2023 - August 1, 2023

Organized onboarding, training seminars, and bi-annual retail events for up to 150 participants across 15 EME countries. Designed training tools and learning kits, and produced communication materials for Sephora University. Wrote and published monthly newsletters; managed social media during events and brand partnerships. Collaborated with brands such as Dior, Givenchy, and Huda to develop skincare, makeup, and fragrance retail training content, gaining strong insight into the Sephora retail model across corporate and store-level priorities.

Product Management Assistant (Marketing After-Sales) at RENAULT

September 1, 2022 - February 1, 2023

Managed five product categories from development to delivery, including marginal pricing, marketing and logistics. Analyzed sales performance and market trends to optimize pricing and product lifecycle. Supported assortment planning and product strategy for BeLux markets, adapting global strategy regionally. Launched B2B marketing campaigns with cross-functional teams to drive client engagement. Contributed to forecasts and S&OP to improve accuracy of regional business planning.