I am a marketing professional with over 5 years of experience in digital marketing, focused primarily on B2B campaign creation, social media strategy, and brand growth. I thrive in both agency and in-house environments, where I deliver measurable results across multiple platforms. My passion for connecting brands with their audience drives my work as I continually seek innovative approaches to marketing challenges. My journey in marketing has equipped me with a diverse skill set that includes content creation, market analysis, and strategic planning. I enjoy collaborating with teams to develop creative solutions that not only meet client goals but also enhance brand visibility. Looking forward, I aim to leverage my expertise to contribute to projects that push the boundaries of traditional marketing methods.

Alexandra Ivanoff

I am a marketing professional with over 5 years of experience in digital marketing, focused primarily on B2B campaign creation, social media strategy, and brand growth. I thrive in both agency and in-house environments, where I deliver measurable results across multiple platforms. My passion for connecting brands with their audience drives my work as I continually seek innovative approaches to marketing challenges. My journey in marketing has equipped me with a diverse skill set that includes content creation, market analysis, and strategic planning. I enjoy collaborating with teams to develop creative solutions that not only meet client goals but also enhance brand visibility. Looking forward, I aim to leverage my expertise to contribute to projects that push the boundaries of traditional marketing methods.

Available to hire

I am a marketing professional with over 5 years of experience in digital marketing, focused primarily on B2B campaign creation, social media strategy, and brand growth. I thrive in both agency and in-house environments, where I deliver measurable results across multiple platforms. My passion for connecting brands with their audience drives my work as I continually seek innovative approaches to marketing challenges.

My journey in marketing has equipped me with a diverse skill set that includes content creation, market analysis, and strategic planning. I enjoy collaborating with teams to develop creative solutions that not only meet client goals but also enhance brand visibility. Looking forward, I aim to leverage my expertise to contribute to projects that push the boundaries of traditional marketing methods.

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Work Experience

Digital Media Specialist at Green Gruf CDB & Gruffie Dog Treats
October 1, 2023 - Present
Responsible for digital media strategy, managing analytics and KPI tracking to enhance online presence and drive engagement. Developed content and executed campaigns aimed at boosting brand awareness and sales.
Marketing Communications Associate at AmCham (American Chamber of Commerce)
September 29, 2023 - September 25, 2025
Enhanced brand messaging and outreach through effective content marketing strategies and SEO practices. Worked cross-functionally with design and sales teams to maximize campaign effectiveness.
Digital Media Specialist at Green Guru CBD & Gruffies Dog Treats
April 30, 2025 - September 25, 2025
Oversee digital marketing strategies and implement various campaigns related to brand awareness and KPI tracking.
Digital Media Specialist at Green Gruff CBD & Gruffies Dog Treats
October 1, 2023 - Present
In my role as a Digital Media Specialist, I engage in the creation and management of digital content, focusing on driving engagement and brand awareness through targeted campaigns. I analyze data to optimize strategies, implementing best practices in digital marketing that yield tangible results for the business.
Marketing Communications Associate at Green Gruff CBD & Gruffies Dog Treats
September 30, 2023 - September 26, 2025
As a Marketing Communications Associate, I assisted in the development of marketing materials and strategies that align with business goals. This position allowed me to work closely with various teams to ensure a cohesive brand message across all platforms.

Education

Advanced Diploma in Advertising and Communications Management at Algonquin College
January 1, 2015 - January 1, 2017
Advanced Diploma in Advertising and Communications Management at Southern Alberta Institute of Technology
September 1, 2013 - June 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Other, Media & Entertainment