Creative professional with over 20 years of experience across corporate communications, publishing and brand development. I specialise in translating complex business objectives into clear, purposeful visual communications by combining strategic thinking with hands-on execution. Experienced in partnering with marketing, corporate communications and stakeholder teams to deliver annual and sustainability reports, brand systems and integrated campaigns for listed companies, government agencies and multinational organisations.…

Tam Ai Wei

Creative professional with over 20 years of experience across corporate communications, publishing and brand development. I specialise in translating complex business objectives into clear, purposeful visual communications by combining strategic thinking with hands-on execution. Experienced in partnering with marketing, corporate communications and stakeholder teams to deliver annual and sustainability reports, brand systems and integrated campaigns for listed companies, government agencies and multinational organisations.…

Available to hire

Creative professional with over 20 years of experience across corporate communications, publishing and brand development. I specialise in translating complex business objectives into clear, purposeful visual communications by combining strategic thinking with hands-on execution. Experienced in partnering with marketing, corporate communications and stakeholder teams to deliver annual and sustainability reports, brand systems and integrated campaigns for listed companies, government agencies and multinational organisations.

See more

Language

English
Fluent
Malay
Advanced
Chinese
Fluent

Work Experience

Creative Consultant
April 1, 2026 - Present
Providing creative consulting and design support for corporate communications, including Temasek Trust Impact Highlights 2026. Advising clients across concept development, editorial design, and production delivery. Building a portfolio website while adopting AI-assisted creative workflows using ChatGPT, Claude, Codex and Visual Studio Code. Pursuing continuous professional development through SkillsFuture and emerging creative technologies.
Executive Creative Director & Co-Founder at Aetos Communications Pte Ltd
September 1, 2019 - March 31, 2026
Led creative direction and delivery of corporate communications, corporate reporting, and branding initiatives, translating business objectives into effective visual communications. Directed end-to-end concept development from strategic thinking through execution, ensuring clarity and consistency across deliverables. Built, led, and mentored a multidisciplinary team of seven, establishing structured workflows to drive quality and operational efficiency. Partnered with clients and cross-functional stakeholders to translate complex communication objectives into clear, purposeful visual narratives. Delivered corporate reporting, brand systems, and integrated communications for financial institutions, government agencies, and listed organisations.
Senior Publishing Manager at Black Sun Asia Pacific
May 1, 2016 - August 31, 2019
Led a publishing team of three, supported by a network of freelance specialists, developing and producing annual and sustainability reports for listed companies (e.g., Jardine Cycle & Carriage, Keppel Group, Perennial Holding, IHH Healthcare, IOI Group). Managed end-to-end publication workflows from layout development through to print production and final delivery. Collaborated with Creative Directors, Content Strategists, and Account Management teams to translate strategic direction into structured reporting outputs. Delivered client training and support for in-house cloud-based reporting platforms and corporate template systems. Ensured accuracy, consistency, and compliance with regulatory and governance requirements across all deliverables.
Contractual Production Project Manager at Design Bridge (SG)
January 1, 2016 - April 30, 2016
Managed production schedules and coordinated cross-functional teams within a structured ISO workflow environment. Oversaw end-to-end production processes, ensuring alignment between creative intent and technical execution. Gained hands-on exposure to printing techniques, materials, and packaging production methodologies. Partnered with creative and production teams to ensure design concepts were accurately translated into feasible, high-quality outputs, strengthening technical production expertise bridging creative development with manufacturing constraints.
Design Manager at Sedgwick Richardson (SG)
April 1, 2014 - November 30, 2015
Promoted to lead key corporate reporting and branding accounts for listed and multinational clients including OCBC Bank, Keppel Group and CapitaLand. Managed end-to-end creative development across annual reports from concept through execution to final production. Managed studio operations including resource planning and studio/project workflows, coordinating closely with Account Servicing on timelines. Maintained hands-on involvement in design development to ensure quality and consistency. Collaborated with printers and photographers/external partners, overseeing photoshoots, press checks, and final delivery.
Senior Designer at Sedgwick Richardson (SG)
May 1, 2010 - March 31, 2014
Developed and executed design across corporate reporting and branding projects for listed clients. Translated complex information into structured layouts for annual and sustainability reports. Delivered projects from concept through final artwork and print production. Pioneered an interactive sales brochure for World Sport Group, transforming print into an app-based presentation tool.
Junior Art Director & Creative Services Executive at Mandate Advertising (SG)
May 1, 2008 - November 30, 2010
Supported concept and visual development across ATL and BTL campaigns. Managed studio workflow, resource planning, and vendor coordination. Delivered marketing materials for clients including Singapore Army, NTUC and SingHealth.
Senior Graphic Designer at Armstrong Integrated Marketing (MY)
July 1, 2006 - March 31, 2008
Developed and executed design concepts across branding, retail, and integrated campaigns for regional clients. Managed projects from ideation through final artwork and print production. Coordinated with printers and production partners to ensure quality and timeline delivery.
Graphic Designer at Cricket Communications (MY)
May 1, 2004 - December 31, 2005
Contributed to branding, advertising, and marketing collateral across hospitality, retail, and FMCG sectors. Developed campaign visuals and ensured high-quality final artwork for print deliverables. Supported the Art Director in photoshoot art direction and coordinated production processes.
Tutor/Junior Lecturer at The One Academy
May 1, 2001 - April 30, 2004
Taught foundational design subjects including graphic design, branding, and finished art. Mentored students in design principles, corporate identity, and print production projects. Contributed to curriculum development, teaching materials, and student exhibitions.

Education

Diploma of Advertising & Graphic Design at The One Academy
January 1, 1998 - January 1, 2001
Diploma of Advertising & Graphic Design at The One Academy
January 1, 1998 - January 1, 2001

Qualifications

Diploma of Advertising & Graphic Design
January 1, 1998 - January 1, 2001

Industry Experience

Financial Services, Government, Healthcare, Professional Services, Media & Entertainment, Non-Profit Organization
    Financial Communications & Private Banking

    A selection of financial communication work developed across UOB Group and its wealth management businesses, demonstrating how complex institutional and investment narratives were translated into clear, considered communications for different audiences and channels.

    My experience extends from Group-level corporate and strategic communications to Private Banking and investment-led communications, including market outlooks, investment publications, executive presentations, digital content, campaigns and client-facing experiences.

    https://www.twine.net/signin

    I have led work from creative direction and communication planning through design development, content structuring, stakeholder alignment and production, establishing visual and editorial systems that maintain UOB’s broader brand integrity while responding to the more specialised communication needs of wealth management and sophisticated private banking audiences.

    The portfolio demonstrates my ability to work across different levels of financial communication — balancing institutional clarity, investment storytelling, brand discipline and communication craft, while translating complex financial information into coherent experiences across print, digital, presentation and event environments.

    Selected capabilities:
    Creative Direction · Financial Communications · Private Banking & Wealth Management · Investment Communications · Communication Strategy · Editorial Design · Information Design · Data Visualisation · Integrated Campaigns · Brand Governance · Multi-channel Production

    Corporate Reporting & Investor Communications

    A selection of corporate reporting and investor communication work developed for listed companies and institutional organisations across Singapore and the region.

    https://www.twine.net/signin

    My experience spans annual reports, sustainability and ESG communications, investor publications and other complex corporate materials — translating business, financial and strategic content into clear, structured and compelling visual narratives.

    I have led projects from initial creative direction and concept development through editorial design, information hierarchy, data visualisation, stakeholder reviews and final production.

    The portfolio demonstrates my approach to balancing strategic communication, strong editorial design and production discipline, particularly for information-intensive and stakeholder-sensitive communications.

    Selected capabilities:
    Creative Direction · Corporate Reporting · Editorial Design · Investor Communications · Information Design · Data Visualisation · Brand Governance · Print & Digital Production