Visual / CMF / UI & UX at Others

I'm a multidisciplinary designer with over 20 years of experience crafting impactful visual and user experiences across industries—from tech and consumer electronics to marketing and digital media. My work spans CMF (Color, Material, Finishing), UI/UX, visual communication, branding, and product development—giving me a unique advantage in connecting design thinking with real-world execution. As Lead CMF Designer at one of the top tech company, I’ve spearheaded CMF strategies for the Home category (Floorcare, Environment Care, Robots, Lighting), delivering innovative solutions through research-driven color and texture development, tool trials, and collaborative product development. I’m well-versed in translating insights into tactile, emotionally resonant design outcomes—while mentoring teams and aligning stakeholders around a strong visual vision. Beyond the corporate world, I’ve also thrived as a freelancer and small business owner, providing end-to-end creative services for brands like 3M, NUS (ILO), Nitto, and others. From brand identity to digital campaigns and vendor management, I’ve helped clients maximize budgets and boost brand engagement. My entrepreneurial venture in handmade jewelry also exposed me to the full lifecycle of a product—from design and sourcing to visual merchandising and retail partnerships. I’m passionate about solving problems visually, blending aesthetics with purpose, and managing complex projects with a practical mindset and strong intuition. I'm currently expanding my expertise in UI/UX, having prototyped interfaces using tools like Sketch and Protopie. Whether you’re seeking a CMF expert, UI/UX collaborator, or visual storyteller who can bridge design and business seamlessly—I bring a unique combination of creative leadership, hands-on execution, and a commitment to quality that adds value at every stage. 👉 Open to freelance, contract, and consulting roles across industries. Let’s build something exceptional together.