Ambitious and eager to merge and contribute to accelerations and evolutions, with deep dives and progressive structures. I look to bring a layered-media practiced across complementary divisions: a recent seven years of brand, organizational, products and C-suite executive communications, —shaping strategy, messaging, and onboarding automation across retail enterprise networks, mapping advancements, funding and annual and divisional reports. This was supported by a foundation of an extensive track record leading, managing, and producing creative and media deliverables across digital, print, retail, broadcast, and live experiences. Beyond strategy and executive communications, a strong referral trajectory curated various positions to lead a full-service creative and media, that delivers end-to-end production: conception, art direction, illustration, animation, photography, editorial design, motion, and delivery pipelines. This studio work has positioned me to build and scale teams, teach and train junior and mid-level talent, and direct multi-disciplinary productions that meet tight operational and brand requirements. Establishing training programs, mentorship frameworks, and vendor ecosystems partnered for creative and technical delivery. My approach, humble and inclusive, fusing creative craft with operational fluidity that ensures our efforts align with national and global standards—brand governance, multi-language localization, accessibility, and technicals for retail and event and digital platforms. Translating executive vision into organized projections: standardized templates, automation-ready assets, and production workflows that maintain consistency across 136+ retail locations and cross-border launches, while enabling creative expression with communities and cultures both professional and consumer based markets.

Ajay Lad

Ambitious and eager to merge and contribute to accelerations and evolutions, with deep dives and progressive structures. I look to bring a layered-media practiced across complementary divisions: a recent seven years of brand, organizational, products and C-suite executive communications, —shaping strategy, messaging, and onboarding automation across retail enterprise networks, mapping advancements, funding and annual and divisional reports. This was supported by a foundation of an extensive track record leading, managing, and producing creative and media deliverables across digital, print, retail, broadcast, and live experiences. Beyond strategy and executive communications, a strong referral trajectory curated various positions to lead a full-service creative and media, that delivers end-to-end production: conception, art direction, illustration, animation, photography, editorial design, motion, and delivery pipelines. This studio work has positioned me to build and scale teams, teach and train junior and mid-level talent, and direct multi-disciplinary productions that meet tight operational and brand requirements. Establishing training programs, mentorship frameworks, and vendor ecosystems partnered for creative and technical delivery. My approach, humble and inclusive, fusing creative craft with operational fluidity that ensures our efforts align with national and global standards—brand governance, multi-language localization, accessibility, and technicals for retail and event and digital platforms. Translating executive vision into organized projections: standardized templates, automation-ready assets, and production workflows that maintain consistency across 136+ retail locations and cross-border launches, while enabling creative expression with communities and cultures both professional and consumer based markets.

Available to hire

Ambitious and eager to merge and contribute to accelerations and evolutions, with deep dives and progressive structures. I look to bring a layered-media practiced across complementary divisions: a recent seven years of brand, organizational, products and C-suite executive communications, —shaping strategy, messaging, and onboarding automation across retail enterprise networks, mapping advancements, funding and annual and divisional reports. This was supported by a foundation of an extensive track record leading, managing, and producing creative and media deliverables across digital, print, retail, broadcast, and live experiences.

Beyond strategy and executive communications, a strong referral trajectory curated various positions to lead a full-service creative and media, that delivers end-to-end production: conception, art direction, illustration, animation, photography, editorial design, motion, and delivery pipelines. This studio work has positioned me to build and scale teams, teach and train junior and mid-level talent, and direct multi-disciplinary productions that meet tight operational and brand requirements. Establishing training programs, mentorship frameworks, and vendor ecosystems partnered for creative and technical delivery. My approach, humble and inclusive, fusing creative craft with operational fluidity that ensures our efforts align with national and global standards—brand governance, multi-language localization, accessibility, and technicals for retail and event and digital platforms. Translating executive vision into organized projections: standardized templates, automation-ready assets, and production workflows that maintain consistency across 136+ retail locations and cross-border launches, while enabling creative expression with communities and cultures both professional and consumer based markets.

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Work Experience

Multimedia Disciplinary / Brand Direction & Production at Purolator
January 1, 2019 - October 28, 2025
A one-to-one modular role supporting C-suite, with Communication Strategy, content development, and leading creative and production automation transformation; aligns brand and national operations across 136+ retail locations, sales, freight, hub, fleet and partnerships. Assists cross-border product launches with tailored content; delivers print, digital, and live experiences for B2B-C divisional and retail communications. Fuses executive vision with operational mapping and data-led insights; strong reputation for delivering buy-in, securing funding, and improving processes; developed UX/UI instructional and operational design; mapped processes across divisions and supported Google Maps iconography for retail locations; created operational templates to improve efficiency.
Brand Direction / Strategy Design / Production (B2B-C Advertising & Event Collateral) at RBC
December 31, 2019 - December 31, 2019
Led multi-language print and digital campaigns, community outreach and translation layouts; responsible for B2B-C advertising and event collateral, brand direction, strategy design and production across divisions in Toronto.
Executive Communications & Design Strategy Lead at Purolator
January 1, 2019 - October 28, 2025
A one-to-one modular role - supporting C-suite, with Communication Strategy, Developing Content, Leading Creative and Production Automation transformation - aligning brand and national operations. Overhaul assets, operations and partnerships; support across divisions and products; instructional/directional & general ad service; 136+ retail locations, Sales, Freight, Hub onto Fleet and Partnerships. Streamlining messaging to live experiences; fusing C-suite vision with operational mapping, data-led insights; securing buy-in across brand and organization; digital screen, instructional and operational design; developed process mapping and Google Maps iconography integration; operational templates across divisions to improve efficiency.
Brand Direction / Strategy / Design / Production at Purolator
January 1, 2019 - November 17, 2025
Overhauled brand assets and operations communications; developed onboarding automation to align brand and national operations; produced instructional and general ad services for 136+ retail locations; supported cross-border product launches with tailored content; led design of digital screen assets, UX/UI, process mapping, and Google Maps integrations; established operational templates and automation systems to improve efficiency across divisions.
Brand Direction / Strategy / Design / Production at RBC
January 1, 2019 - January 1, 2019
Led strategy on multi-language print and digital campaigns for RBC, Scotia Bank, and Ontario Government initiatives; directed nine-language provincial publication for new citizen engagement and card production; managed publication design & production and media architecture; built scalable studio pipelines and vendor networks; enhanced brand governance and localization across retail and corporate campaigns.
Junior Designer & Production Specialist - Commercial Communications at GCOMM MARKETING & Advertising (Agency)
January 1, 2003 - January 1, 2003
Supported Cadillac Fairview, Tricon, Famous Players with back-lit Ads & Menu to Billboard, print ads, flyers, vinyl and retail campaigns & displays.

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Industry Experience

Education, Government, Media & Entertainment, Transportation & Logistics, Travel & Hospitality, Retail, Computers & Electronics, Professional Services, Financial Services