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I am Juliana Sodré de Sá, a Civil Engineer turned Marketing & Digital Communication Strategist based in Liverpool, UK. I blend a sharp analytical mindset with hands-on experience in business development, branding, and client relationships to drive growth for professional brands. Over the last six years I led Dharma Lab, developing multi-channel content strategies, writing persuasive sales copy, and shaping personal brand positioning. I also mentor professionals on communication and executive presence, drawing on behavioral intelligence training and international experience including a stint in Liverpool, UK. I’m seeking remote or global opportunities in Digital Marketing, Social Media Management, or Inside Sales.…I am Juliana Sodré de Sá, a Civil Engineer turned Marketing & Digital Communication Strategist based in Liverpool, UK. I blend a sharp analytical mindset with hands-on experience in business development, branding, and client relationships to drive growth for professional brands. Over the last six years I led Dharma Lab, developing multi-channel content strategies, writing persuasive sales copy, and shaping personal brand positioning. I also mentor professionals on communication and executive presence, drawing on behavioral intelligence training and international experience including a stint in Liverpool, UK. I’m seeking remote or global opportunities in Digital Marketing, Social Media Management, or Inside Sales.

Juliana Sodré de Sá

Marketing Strategist, Social Media Manager, Content Strategist, +2

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I am Juliana Sodré de Sá, a Civil Engineer turned Marketing & Digital Communication Strategist based in Liverpool, UK. I blend a sharp analytical mindset with hands-on experience in business development, branding, and client relationships to drive growth for professional brands. Over the last six years I led Dharma Lab, developing multi-channel content strategies, writing persuasive sales copy, and shaping personal brand positioning. I also mentor professionals on communication and executive presence, drawing on behavioral intelligence training and international experience including a stint in Liverpool, UK. I’m seeking remote or global opportunities in Digital Marketing, Social Media Management, or Inside Sales.…I am Juliana Sodré de Sá, a Civil Engineer turned Marketing & Digital Communication Strategist based in Liverpool, UK. I blend a sharp analytical mindset with hands-on experience in business development, branding, and client relationships to drive growth for professional brands. Over the last six years I led Dharma Lab, developing multi-channel content strategies, writing persuasive sales copy, and shaping personal brand positioning. I also mentor professionals on communication and executive presence, drawing on behavioral intelligence training and international experience including a stint in Liverpool, UK. I’m seeking remote or global opportunities in Digital Marketing, Social Media Management, or Inside Sales.

Available to hire

I am Juliana Sodré de Sá, a Civil Engineer turned Marketing & Digital Communication Strategist based in Liverpool, UK. I blend a sharp analytical mindset with hands-on experience in business development, branding, and client relationships to drive growth for professional brands.

Over the last six years I led Dharma Lab, developing multi-channel content strategies, writing persuasive sales copy, and shaping personal brand positioning. I also mentor professionals on communication and executive presence, drawing on behavioral intelligence training and international experience including a stint in Liverpool, UK. I’m seeking remote or global opportunities in Digital Marketing, Social Media Management, or Inside Sales.

Skills

Copywriting

Branding

Social Media Design

Experience Level

Copywriting

Expert

Branding

Expert

Social Media Design

Expert

Language

Portuguese

Fluent

English

Advanced

Work Experience

Independent Communication & Professional Expression Mentor at Juliana Sodré (Independent)

January 1, 2026 - Present

Independent practice focused on supporting professionals, leaders, and entrepreneurs to enhance their communication skills and overcome positioning barriers in the market. Provided one-on-one mentoring for individuals looking to improve public speaking, record professional video content, and design their personal brands. Conducted behavioral development and coaching sessions, helping clients manage public exposure anxiety, build workplace confidence, and master executive presence. Guided professionals through career transitions and outplacement, focusing on structural authority and market value alignment.

Founder & Digital Marketing Strategist at Dharma Lab

January 1, 2020 - January 1, 2026

Led a boutique digital studio specialized in digital marketing strategies, brand positioning, and commercial copywriting for entrepreneurs and specialists. Marketing & Content Planning: Designed multi-channel content strategies across Instagram and LinkedIn, including short-form video scripting to boost organic audience reach. Narrative Creation & Copywriting: Drafted persuasive sales messages, campaign copy, landing pages, sales pages, and mapped basic conversion funnels. Branding & Positioning: Diagnosed and transformed personal brands, enabling clients to identify core competitive advantages and communicate service offers clearly. Sales Consulting: Structured high-ticket service offers, designed value propositions, and launched targeted sales campaigns.

Franchise Owner / Store Manager at Miss Pink

January 1, 2017 - December 31, 2019

Fully managed a retail cosmetics franchise unit, handling daily operational workflows, local financials, client retention, and direct sales. Consultative Customer Service: Provided tailored solutions and product advisory by understanding client needs, leading to strong local retention and customer loyalty. Sales & Product Demonstrations: Executed direct sales pitches and product promotions through live demonstrations and expert beauty advisory. Local Digital Marketing: Leveraged social media platforms to deliver educational content and video tutorials, growing local brand awareness and driving digital sales.

Civil Engineer / Project Coordinator at Banco do Brasil (Contractor)

January 1, 2013 - January 1, 2016

Coordinated and executed construction and renovation projects for official Banco do Brasil branches in multiple municipalities across the state of Bahia. Project Management & Logistics: Managed physical and financial schedules for multiple parallel construction sites, ensuring strict compliance with timelines and top-tier security standards. Team & Supplier Coordination: Supervised on-site operational crews and negotiated directly with local suppliers to maximize resource efficiency. Problem-Solving Under Pressure: Handled field bottlenecks and unexpected logistical disruptions, structuring fast and effective technical adjustments to meet contract deadlines.

Engineering Intern at Banco do Brasil

January 1, 2011 - January 1, 2013

Supplied technical and administrative support for engineering projects, focusing on documentation control, site surveys, and office workflows. Assisted in calculating cost estimates, drafting detailed project budgets, and creating physical-financial tracking spreadsheets. Developed and updated technical blueprints using CAD software, collaborating with engineers and architects to resolve immediate construction field adjustments.