Available to hire
I have 6+ years of experience as a Performance Marketing Manager, driving go-to-market strategies and turning consumer insights into impactful positioning, creative storytelling, and integrated media plans. I have managed large-scale Google Ads accounts, achieving a 3000% ROAS through targeted optimizations and data-driven strategies.
I am proficient in Google Analytics, SA360, and A/B testing to maximize ROI and streamline campaign efficiency. I have led cross-functional teams and agencies to deliver measurable impact—from brand growth to product launches and adoption—across India and international markets. I am passionate about building awareness and relevance for innovative AI products like Gemini.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Hindi
Fluent
Work Experience
Performance Marketing Manager at Oxford University Press
November 1, 2022 - October 6, 2025Managed and optimized PPC accounts across Google Ads, SA360, and DV360; built real-time dashboards with GA4 and GTM; implemented automated bidding and attribution modelling; collaborated with cross-functional teams to align offers and landing pages; achieved 3x ROAS during Black Friday; improved ad relevance and Quality Score through ongoing A/B testing; increased user acquisition by integrating CRM with GA4 for high-intent audience segmentation.
Associate Manager - Biddable Media at Publicis Groupe
March 1, 2021 - October 6, 2025Led marketing operations for high-profile accounts like Wella Co. and Lululemon; drove revenue growth with data-driven cross-regional strategies (EMEA, APAC); boosted Lululemon sales by 20% through full-funnel Google Ads and SA360 execution; developed and implemented custom attribution models via SA360 and GA4, delivering ROI uplift; improved operational efficiency and data accuracy by integrating GA4, SA360, and Google Tag Manager.
Google Ads Specialist at FIS Global - Google Vendor
September 1, 2024 - October 6, 2025Supported and optimized Google Ads campaigns; collaborated with cross-functional teams to align offers and landing pages with search intent; leveraged GA4/SA360 automation and multi-touch attribution to drive ROAS; contributed to digital maturity initiatives for global accounts (Wella Co., Lululemon).
Performance Marketing Manager at Oxford University Press
November 30, 2022 - October 6, 2025Managed and optimized PPC accounts across cross-functional teams, built real-time dashboards by integrating GA4, Google Tag Manager, and SA360, and drove performance improvements. Implemented attribution modelling and automated bidding to optimize ROI, delivering a 3x ROAS during Black Friday and increasing lead and conversion quality. Improved ad relevance and efficiency through iterative testing and data-driven optimization.
Associate Manager - Biddable Media at Publicis Groupe
September 30, 2024 - October 6, 2025Led marketing operations for high-profile accounts like Wella Co. and Lululemon, deploying data-driven strategies to enhance brand performance and customer acquisition. Managed Google Ads across global markets, implemented advanced audience targeting, and advanced bidding strategies to improve ROI and digital maturity.
Performance Marketing Manager at Oxford University Press
August 1, 2025 - October 6, 2025Managed and optimized PPC accounts across multiple channels, collaborating with CRM, product, and creative teams. Planned and executed integrated go-to-market campaigns for the UK and international markets, aligning messaging with product and brand objectives. Led multi-channel strategies across Google Ads, Meta, and LinkedIn, improving optimization scores and ad relevance. Spearheaded the Back to School campaign, achieving 3000% ROAS through refined ad copy, promo extensions, and targeted optimizations. Leveraged GA4, SA360, and A/B testing to optimize CTR, engagement, and conversions, increasing lead acquisition by 20% and lead-to-enquiry conversion by 15%. Collaborated with CRM and cross-functional teams to integrate campaign data into Dot Digital, streamlining lead nurturing and improving ROI by 20%.
Associate Manager - Biddable Media at Publicis Groupe
September 1, 2023 - October 6, 2025Led marketing operations for high-profile accounts including Wella Co. and Lululemon, employing data-driven strategies to enhance brand performance and customer acquisition. Managed and executed campaigns that aligned with brand objectives and global markets.
Education
Global MBA at Deakin University (cloud campus)
January 11, 2030 - December 31, 2023MSc. Marketing at Alliance Manchester Business School
June 1, 2024 - October 6, 2025Bachelor of Commerce at University of Delhi
January 11, 2030 - October 6, 2025SheFi Graduate at SheFi
January 11, 2030 - October 6, 2025MSc. Marketing at Alliance Manchester Business School
January 11, 2030 - October 6, 2025Bachelor of Commerce at University of Delhi
January 11, 2030 - October 6, 2025Global MBA at Deakin University (Cloud Campus)
January 1, 2022 - December 31, 2023SheFi Graduate at SheFi
January 11, 2030 - October 6, 2025MSc Marketing at Alliance Manchester Business School
January 11, 2030 - October 6, 2025Bachelor of Commerce at University of Delhi
June 1, 2015 - May 1, 2018SheFi Graduate at SheFi
January 11, 2030 - October 6, 2025Global MBA at Deakin University (Cloud Campus)
January 11, 2030 - October 6, 2025Qualifications
Advanced Certification in Digital Marketing and Communications
October 1, 2021 - June 1, 2022Google Ads Certifications: Search, Video, Shopping, Display
June 1, 2021 - March 1, 2022Google Analytics Certification
January 11, 2030 - October 6, 2025SA360 Certification
January 11, 2030 - October 6, 2025Programmatic Advertising
January 11, 2030 - October 6, 2025Fundamentals of Digital Marketing
January 11, 2030 - October 6, 2025A-Z Boot Camp on Leadership and Management Development
October 1, 2021 - June 1, 2022Advanced Certification in Digital Marketing and Communications
June 1, 2021 - March 1, 2022Google Ads Certifications: Search, Video, Shopping, Display
January 11, 2030 - October 6, 2025Google Analytics Certification
January 11, 2030 - October 6, 2025SA360 Certification
January 11, 2030 - October 6, 2025Programmatic Advertising
January 11, 2030 - October 6, 2025Fundamentals of Digital Marketing
January 11, 2030 - October 6, 2025Twitter Flight School
January 11, 2030 - October 6, 2025A-Z Boot Camp on Leadership and Management Development
October 1, 2021 - June 1, 2022Advanced Certification in Digital Marketing and Communications
June 1, 2021 - March 1, 2022Google Ads Certifications: Search, Video, Shopping, Display
January 11, 2030 - October 6, 2025Google Analytics Certification
January 11, 2030 - October 6, 2025SA360 Certification
January 11, 2030 - October 6, 2025Programmatic Advertising
January 11, 2030 - October 6, 2025Fundamentals of Digital Marketing
January 11, 2030 - October 6, 2025Twitter Flight School
January 11, 2030 - October 6, 2025Industry Experience
Media & Entertainment, Retail, Education, Software & Internet, Financial Services, Professional Services, Consumer Goods
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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