Akhil Vyas

Own and manage all social media platforms, content strategy, and customer service via social channels. Develop and execute social media strategy aligned with business objectives, including performance tracking and KPI reporting. Lead and mentor content creators for consistent, high-quality output. Manage stakeholder/partner relationships and oversee PR activity including media outreach, press coverage, and PR stunts. Serve as the in-house presenter for video content, building brand trust internally and externally. Build and engage a community of brand advocates and influencers to amplify reach; transform engagement and increase measurable social performance through influencer partnerships and press campaigns.

Developed and led social media strategy across channels in alignment with broader marketing and PR goals. Built and managed an online community to increase customer engagement and interaction. Managed real-time social communications during major operational incidents with timely, clear updates. Delivered regular KPI reporting and insights to refine strategy and drive performance. Managed and developed a team (Community Manager and Social Media Executive). Directed social media elements of paid advertising campaigns; built and managed influencer relationships to expand credibility and presence. Strengthened internal Diversity & Inclusion networks through leadership and structure building.

Led social media strategy and content creation across all platforms and managed a social customer service team to ensure high-quality interactions. Planned and executed engagement and visibility campaigns, collaborating with stakeholders to maintain a consistent brand narrative. Improved Instagram followers and increased live video views within six months, and enhanced social response times and satisfaction through stronger customer service operations.