I am a data-driven digital advertising professional with 8+ years of hands-on experience delivering scalable user acquisition and revenue growth across Meta, Google, LinkedIn, and Amazon DSP. I partner with cross-functional teams to craft performance-focused campaigns, translate customer insights into precise targeting, and optimize creative assets for maximum impact. I thrive in fast-paced agency environments, manage multi-market budgets, and focus on ROAS, CPA, and CPL goals. I enjoy turning complex data into actionable strategies that drive results for banks, loans, insurance, and other sectors.

Ketevan Khvlediani

I am a data-driven digital advertising professional with 8+ years of hands-on experience delivering scalable user acquisition and revenue growth across Meta, Google, LinkedIn, and Amazon DSP. I partner with cross-functional teams to craft performance-focused campaigns, translate customer insights into precise targeting, and optimize creative assets for maximum impact. I thrive in fast-paced agency environments, manage multi-market budgets, and focus on ROAS, CPA, and CPL goals. I enjoy turning complex data into actionable strategies that drive results for banks, loans, insurance, and other sectors.

Available to hire

I am a data-driven digital advertising professional with 8+ years of hands-on experience delivering scalable user acquisition and revenue growth across Meta, Google, LinkedIn, and Amazon DSP. I partner with cross-functional teams to craft performance-focused campaigns, translate customer insights into precise targeting, and optimize creative assets for maximum impact.

I thrive in fast-paced agency environments, manage multi-market budgets, and focus on ROAS, CPA, and CPL goals. I enjoy turning complex data into actionable strategies that drive results for banks, loans, insurance, and other sectors.

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Language

English
Advanced
Spanish; Castilian
Beginner

Work Experience

Senior PPC Manager at New Value Agency
January 1, 2025 - Present
Specializing in performance-driven digital advertising for banking, loans, and insurance across 14 international markets. Manages multi-platform PPC campaigns (Google, Meta, TikTok), focusing on maximizing sales and ROI, with localization and real-time optimization to drive regional results.
Senior Advertising Manager at Leaving Stone
January 1, 2024 - October 6, 2025
Led integrated digital advertising campaigns, overseeing large ad budgets and cross-platform strategies. Drove ROAS improvements and optimization across multiple channels for clients in Georgia.
Senior Advertising Manager at Maverik
January 1, 2022 - October 6, 2025
Spearheaded the creation and execution of integrated digital advertising strategies across Meta, Google, LinkedIn, and DV360 with a focus on user acquisition and lead generation. Managed high-budget campaigns for varied clients including Mercedes Benz, Xiaomi, Olympic Swimming Pool (Georgia), Biliki App, Aspria, Zellatos.
Junior to Middle Advertising Manager at Meta (Creative Agency)
January 1, 2020 - October 6, 2025
Contributed to developing and optimizing digital advertising strategies. Assisted in defining objectives, targeting, channel selection, campaign setup, testing creatives, and performance tracking for Georgian clients.
Senior Advertising Manager at Leaving Stone
January 1, 2024 - October 6, 2025
Led digital advertising campaigns across Meta, Google, LinkedIn, and Amazon DSP; developed integrated multi-market strategies; managed large budgets to optimize ROAS; collaborated with cross-functional teams to drive performance.
Senior Advertising Manager at Maverik
January 1, 2022 - October 6, 2025
Created and executed integrated digital advertising strategies across multiple platforms; focused on user acquisition and lead generation; managed budgets and optimized for ROAS; built audience segmentation and A/B testing workflows.
Junior to Mid-Level Advertising Manager at Meta
January 1, 2020 - October 6, 2025
Contributed to the development of integrated digital advertising strategies across Meta and Google; assisted in defining objectives, targeting, and channel selection; supported campaign setup, optimization, and reporting; worked with clients Beeline, McDonald’s, Lenovo, Pasha Bank.
Senior PPC Manager at New Value Agency
January 1, 2025 - Present
Current role focusing on performance-driven digital advertising across Google, Meta, and TikTok for 14+ international markets; optimizing for CPL/CPA/ROAS; building localized campaigns and cross-border strategies.

Education

Master of Strategy at Miami Ad School Europe
January 1, 2024 - January 1, 2025
Bachelor of The Psychology of the Masses at Ilia State University
January 1, 2015 - January 1, 2019
Master of Strategy at Miami Ad School Europe
January 1, 2024 - January 1, 2025
Bachelor of the Psychology of the Masses at Ilia State University
January 1, 2015 - January 1, 2019

Qualifications

Google Ads Certification: Display, Search, Video
January 11, 2030 - October 6, 2025
Sponsored Ads Certification (Amazon DSP)
January 11, 2030 - October 6, 2025
LinkedIn Certified Marketing Insider
January 11, 2030 - October 6, 2025
Sponsored Ads Certification
January 11, 2030 - October 6, 2025

Industry Experience

Media & Entertainment, Software & Internet, Financial Services, Professional Services, Retail