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Hello, I’m Akina. I’m a recent MSc Marketing graduate from LSE with experience in digital marketing, branding, and entertainment. Whether developing marketing strategies, analysing key metrics and trends, or shaping audience experiences, I always bring curiosity and a little bit of fun to the table. I am confident in contributing my expertise in social media strategy, content creation, email marketing, website optimisation, and campaign analytics to collaborate on crafting engaging stories that connect with diverse audiences :)…Hello, I’m Akina. I’m a recent MSc Marketing graduate from LSE with experience in digital marketing, branding, and entertainment. Whether developing marketing strategies, analysing key metrics and trends, or shaping audience experiences, I always bring curiosity and a little bit of fun to the table. I am confident in contributing my expertise in social media strategy, content creation, email marketing, website optimisation, and campaign analytics to collaborate on crafting engaging stories that connect with diverse audiences :)

Akina Choi Yee Ching

Content Creator, Marketing Strategist, Digital Marketer, +6

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Hello, I’m Akina. I’m a recent MSc Marketing graduate from LSE with experience in digital marketing, branding, and entertainment. Whether developing marketing strategies, analysing key metrics and trends, or shaping audience experiences, I always bring curiosity and a little bit of fun to the table. I am confident in contributing my expertise in social media strategy, content creation, email marketing, website optimisation, and campaign analytics to collaborate on crafting engaging stories that connect with diverse audiences :)…Hello, I’m Akina. I’m a recent MSc Marketing graduate from LSE with experience in digital marketing, branding, and entertainment. Whether developing marketing strategies, analysing key metrics and trends, or shaping audience experiences, I always bring curiosity and a little bit of fun to the table. I am confident in contributing my expertise in social media strategy, content creation, email marketing, website optimisation, and campaign analytics to collaborate on crafting engaging stories that connect with diverse audiences :)

Available to hire

Hello, I’m Akina. I’m a recent MSc Marketing graduate from LSE with experience in digital marketing, branding, and entertainment. Whether developing marketing strategies, analysing key metrics and trends, or shaping audience experiences, I always bring curiosity and a little bit of fun to the table. I am confident in contributing my expertise in social media strategy, content creation, email marketing, website optimisation, and campaign analytics to collaborate on crafting engaging stories that connect with diverse audiences :)

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Officer at Exeter School

October 1, 2023 - March 1, 2024

Tracked and analysed marketing KPIs and competitor performance to produce data analytics reports, identify opportunities and emerging trends for improvement, and optimise engagement across digital and offline touchpoints. Created copy and prepared photos and videos for 70+ posts per month across Instagram, Facebook, X, and LinkedIn, increasing brand awareness and engagement while maintaining a consistent brand image aligned with brand guidelines. Developed a social media strategy, created a content calendar, and scheduled posts via Meta Business Suite. Created SEO-optimised website content via WordPress to increase organic traffic and improve user experience. Coordinated marketing materials, professional photoshoots, and proofread editorial work with strong attention to detail. Developed personalised email content for 5 newsletters per week to strengthen external stakeholders’ relationships. Executed paid digital campaigns through A/B testing on Meta Ads to boost event attendance and

Merchandise Cast Member at Walt Disney World Resort

June 1, 2022 - August 1, 2022

Delivered exceptional customer service to over 1,000 visitors daily in a dynamic and fast-paced environment. Represented Hong Kong and the UK, promoting cultural heritage while delivering memorable guest experiences aligned with Disney’s brand values alongside cross-functional teams.

Student Consultant at Spring ACT | LSE

December 1, 2024 - April 1, 2025

Led a team of 5 students to develop a pre-launch marketing plan for the launch of Comeback Cat Z, a wellness app. Conducted audience analysis, market research, and competitor benchmarking to shape the brand positioning and actionable insights; presented strategic recommendations in both written reports and presentations to clients.

Social Media Intern at student a2z

August 1, 2024 - September 1, 2024

Developed and executed social media campaigns that increased followers and engagement by 15% in two weeks through trend-driven content and platform optimisation, enhancing campaign visibility.

Interpreter at Multilingua Devon

January 1, 2023 - July 1, 2024

Provided Cantonese and Mandarin interpretation for non-English speakers at hospitals and clinics, demonstrating strong verbal and written communication skills and the ability to adapt communication style to different audiences.

Visitor Guide at Royal Albert Memorial Museum and Art Gallery, Exeter

October 1, 2023 - June 1, 2024

Coordinated exhibitions and educational activities, fostering stakeholder engagement in the non-profit sector.