Dada Akinrotimi

Engineered high-ROAS Meta ad campaigns for thrift products, generating buyer inquiries on a ₦3,000 budget with CPL of ₦26–₦30 per conversation. Converted direct ad traffic into revenue and funneled 40%+ of respondents into an exclusive WhatsApp customer community to build a repeat-purchase distribution list. Led full content strategy and creative testing, delivering 3.8x ROAS on initial product drops. Used conversational DM qualification frameworks to accelerate response-to-payment turnaround.

Built a multi-channel acquisition funnel across Meta Ads and TikTok for real estate, generating investor inquiries and driving a ₦155,000,000 residential transaction in Ajah. Developed buyer personas and B2B/B2C positioning for commercial hospital and land development listings. Created an AI-powered spokesperson video campaign to reduce production turnaround by 60%. Designed an inverted lead-generation flow that captures custom buyer requirements (₦80M–₦500M range) into conversational pipelines to reduce inquiry friction and improve lead quality.

Architected a product-led growth acquisition strategy using sample engagement trials as lead magnets, generating ₦160,000 in immediate sales from an ₦8,000 ad spend (20x ROAS) and driving 30+ qualified direct-message inquiries. Reduced buyer skepticism through frictionless PLG onboarding experiences, achieving 60%+ front-end trial-to-paid conversion. Delivered engagement growth services to 500+ businesses and amplified social proof through scalable content and direct-response follow-ups. Lowered churn by 30% using permission-based conversational retention workflows.