I’ve been editing videos since I was 11 years old. I’ve always been deeply passionate about storytelling and visual communication.
Early in my career I worked at TV Integração, a regional affiliate of Rede Globo, where I spent years editing television programs and social media content. That experience taught me a lot about viewer psychology, pacing, retention, and how to keep audiences engaged until the end.
After that, I worked across many different types of projects: wedding studios, political campaigns, commercial work, and music videos. In one of the political campaigns for mayor Odelmo Leão, I was responsible for directing, filming, editing, and helping with social media strategy. The goal was to make the content more engaging and approachable for younger audiences, and the campaign ended up being successful.
Later I entered the crypto space and began directing content and marketing for several meme-based tokens focused mainly on the platform X.
One of the biggest projects was a token called MonkeyPOX created by an American influencer named Bark. I directed the visual content and storytelling for the project, creating 2D animations focused on nostalgia, humor, and strong visual impact around the meme character. The project reached around $100M market cap and generated roughly 25M views on X.