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I am a dynamic and results-oriented digital marketing professional with 10+ years of experience in driving engagement, enhancing brand visibility, and optimizing marketing performance through data-driven strategies. I am committed to continuous learning and applying innovative marketing technologies to deliver sustainable growth. I enjoy collaborating with cross-functional teams and leading end-to-end campaigns across Lead Generation for B2B & B2C, Google Ads, Meta Ads, YouTube Ads, and SEO, with a focus on ROI, lead quality, and conversion optimization across global markets (EMEA, APAC, US, Europe).…I am a dynamic and results-oriented digital marketing professional with 10+ years of experience in driving engagement, enhancing brand visibility, and optimizing marketing performance through data-driven strategies. I am committed to continuous learning and applying innovative marketing technologies to deliver sustainable growth. I enjoy collaborating with cross-functional teams and leading end-to-end campaigns across Lead Generation for B2B & B2C, Google Ads, Meta Ads, YouTube Ads, and SEO, with a focus on ROI, lead quality, and conversion optimization across global markets (EMEA, APAC, US, Europe).

Akshat Bhyan

Digital Marketer, Marketing Analyst, Growth Marketer, +3

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I am a dynamic and results-oriented digital marketing professional with 10+ years of experience in driving engagement, enhancing brand visibility, and optimizing marketing performance through data-driven strategies. I am committed to continuous learning and applying innovative marketing technologies to deliver sustainable growth. I enjoy collaborating with cross-functional teams and leading end-to-end campaigns across Lead Generation for B2B & B2C, Google Ads, Meta Ads, YouTube Ads, and SEO, with a focus on ROI, lead quality, and conversion optimization across global markets (EMEA, APAC, US, Europe).…I am a dynamic and results-oriented digital marketing professional with 10+ years of experience in driving engagement, enhancing brand visibility, and optimizing marketing performance through data-driven strategies. I am committed to continuous learning and applying innovative marketing technologies to deliver sustainable growth. I enjoy collaborating with cross-functional teams and leading end-to-end campaigns across Lead Generation for B2B & B2C, Google Ads, Meta Ads, YouTube Ads, and SEO, with a focus on ROI, lead quality, and conversion optimization across global markets (EMEA, APAC, US, Europe).

Available to hire

I am a dynamic and results-oriented digital marketing professional with 10+ years of experience in driving engagement, enhancing brand visibility, and optimizing marketing performance through data-driven strategies. I am committed to continuous learning and applying innovative marketing technologies to deliver sustainable growth.

I enjoy collaborating with cross-functional teams and leading end-to-end campaigns across Lead Generation for B2B & B2C, Google Ads, Meta Ads, YouTube Ads, and SEO, with a focus on ROI, lead quality, and conversion optimization across global markets (EMEA, APAC, US, Europe).

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Sr. Digital Marketing Analyst at Aeren LPO (including Indian Muneem – Accounting & Finance Division)

May 1, 2024 - April 30, 2026

Led end-to-end B2B lead generation for clients in legal outsourcing (LPO) and accounting/finance services, driving a 20% increase in qualified leads. Managed global outreach across the United States, United Kingdom, Canada, and Australia with region-specific messaging and compliance alignment. Scheduled meetings with Global Sales Directors and other decision-makers (CFOs, finance heads, law firms). Conducted proactive lead hunting via LinkedIn Sales Navigator, cold emails, and business databases to engage high-value prospects. Planned and executed performance marketing campaigns (Google Ads and other paid channels) alongside outbound strategies to strengthen pipeline and improve lead quality. Supported US GAAP-focused accounting services messaging and compliance. Leveraged webinars and virtual events for lead generation, branding, and client acquisition. Contributed to website revamps focused on SEO, UX, and conversion rate optimization, improving traffic and engagement and supporting

Sr Digital Marketing Analyst at Yiren Technologies Pvt Ltd

April 1, 2022 - April 30, 2024

Led B2B sales initiatives to support customer acquisition for a client’s B2C e-commerce business, focusing on lead generation and qualification to improve the pipeline by identifying high‑intent prospects and converting them into MQLs. Operated under a staff augmentation model, coordinating with external client teams to scale operations. Partnered with internal and client-side teams to streamline lead nurturing and conversion processes, boosting overall funnel efficiency. Contributed to revenue growth by aligning outreach, engagement, and follow-up strategies with business goals. Built domain exposure in e‑commerce sales operations and client servicing with emphasis on process optimization and cross‑team collaboration.

Web Analyst at Super Easy Software Pvt Ltd

April 1, 2021 - April 30, 2022

Managed and optimized Google Shopping Ads and paid marketing campaigns to drive sales of healthcare products in the US market. Implemented on-page and off-page SEO strategies to improve product visibility and rankings in a competitive healthcare niche. Collaborated with the social media team to align organic and paid strategies, enhancing customer engagement and brand reach. Analyzed campaign performance, optimized product feeds, keywords, and bidding strategies to maximize ROI and conversions.

Web Analyst at Kindlebit Global Pvt Ltd

November 1, 2016 - April 30, 2021

Conducted in-depth keyword research and executed SEO strategies (on-page and off-page) to improve organic search rankings. Managed and optimized paid campaigns (Google Ads / PPC) with a focus on campaign structure, keyword targeting, bidding, and ROI analysis. Led end-to-end social media marketing (organic and paid) to boost brand awareness, engagement, and lead generation. Developed data-driven digital marketing strategies across IT services, e-commerce, and service-based businesses, while managing client relationships and delivering performance insights.