Available to hire
I am a results-driven Digital & Performance Marketing Manager with 10+ years of experience across B2B and B2C marketing, lead generation, performance advertising, SEO, analytics, and business growth. I’ve planned and executed global campaigns that improved lead quality, lowered acquisition costs, and drove measurable revenue growth through data-driven strategies.
I’ve managed multi-channel programs across North America, Europe, APAC, Australia, and the Middle East, collaborating closely with sales and product teams to optimize funnels, nurture relationships, and enhance customer retention. I’m proficient at building dashboards, monitoring KPIs, and translating insights into actionable improvements that scale impact.
Skills
Experience Level
Expert
Expert
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Expert
Expert
Expert
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Expert
Intermediate
Language
English
Fluent
Work Experience
Digital & Performance Marketing Manager at INEXT Logistics & Supply Chain Pvt. Ltd.
May 1, 2024 - PresentOwned end-to-end digital growth strategy across acquisition, lead nurturing, retention, and conversion optimization for global B2B markets. Developed and managed marketing performance dashboards using GA4, Looker Studio, CRM platforms, and analytics tools to monitor traffic, engagement, lead quality, conversion rates, and campaign ROI. Led forecasting, demand planning, and pipeline analysis to support revenue targets, budget allocation, and business growth. Managed multi-channel programs across Google Ads, LinkedIn, SEO, email marketing, content marketing, and outreach automation. Analyzed CAC, lead-to-customer conversion rates, customer lifetime value (LTV), and marketing efficiency metrics to improve profitability. Collaborated with sales to optimize funnel, lead qualification, and retention strategies. Monitored KPIs including website traffic, engagement, conversion, ROAS, ROI, CTR, CPL, MQLs, and pipeline contribution. Implemented CRM reporting frameworks and segmentation strategie
Sr. Digital Marketing Analyst at Aeren LPO (including Indian Muneem – Accounting & Finance Division)
May 1, 2024 - April 30, 2026Led end-to-end B2B lead generation for clients in legal outsourcing (LPO) and accounting/finance services, driving a 20% increase in qualified leads. Managed global outreach across the United States, United Kingdom, Canada, and Australia with region-specific messaging and compliance alignment. Scheduled meetings with Global Sales Directors and other decision-makers (CFOs, finance heads, law firms). Conducted proactive lead hunting via LinkedIn Sales Navigator, cold emails, and business databases to engage high-value prospects. Planned and executed performance marketing campaigns (Google Ads and other paid channels) alongside outbound strategies to strengthen pipeline and improve lead quality. Supported US GAAP-focused accounting services messaging and compliance. Leveraged webinars and virtual events for lead generation, branding, and client acquisition. Contributed to website revamps focused on SEO, UX, and conversion rate optimization, improving traffic and engagement and supporting
Senior Digital Marketing Analyst at Yiron Technologies Pvt. Ltd.
April 1, 2022 - April 1, 2024Led customer acquisition and lead qualification initiatives for e-commerce businesses. Improved MQL generation and sales funnel efficiency through targeted outreach strategies.
Sr Digital Marketing Analyst at Yiren Technologies Pvt Ltd
April 1, 2022 - April 30, 2024Led B2B sales initiatives to support customer acquisition for a client’s B2C e-commerce business, focusing on lead generation and qualification to improve the pipeline by identifying high‑intent prospects and converting them into MQLs. Operated under a staff augmentation model, coordinating with external client teams to scale operations. Partnered with internal and client-side teams to streamline lead nurturing and conversion processes, boosting overall funnel efficiency. Contributed to revenue growth by aligning outreach, engagement, and follow-up strategies with business goals. Built domain exposure in e‑commerce sales operations and client servicing with emphasis on process optimization and cross‑team collaboration.
Web Analyst at Super Easy Software Pvt. Ltd.
April 1, 2021 - April 1, 2022Managed Google Shopping, PPC, SEO, and performance marketing campaigns for healthcare products in the US market. Delivered 20% sales growth and 15% improvement in organic reach.
Web Analyst at Super Easy Software Pvt Ltd
April 1, 2021 - April 30, 2022Managed and optimized Google Shopping Ads and paid marketing campaigns to drive sales of healthcare products in the US market. Implemented on-page and off-page SEO strategies to improve product visibility and rankings in a competitive healthcare niche. Collaborated with the social media team to align organic and paid strategies, enhancing customer engagement and brand reach. Analyzed campaign performance, optimized product feeds, keywords, and bidding strategies to maximize ROI and conversions.
Web Analyst at Kindlebit Global Pvt. Ltd.
November 1, 2016 - April 1, 2021Managed SEO, Google Ads, Meta Ads, and social media campaigns across IT, e-commerce, and service sectors. Improved website traffic, engagement, and conversion performance for multiple clients.
Web Analyst at Kindlebit Global Pvt Ltd
November 1, 2016 - April 30, 2021Conducted in-depth keyword research and executed SEO strategies (on-page and off-page) to improve organic search rankings. Managed and optimized paid campaigns (Google Ads / PPC) with a focus on campaign structure, keyword targeting, bidding, and ROI analysis. Led end-to-end social media marketing (organic and paid) to boost brand awareness, engagement, and lead generation. Developed data-driven digital marketing strategies across IT services, e-commerce, and service-based businesses, while managing client relationships and delivering performance insights.
Education
Master of Business Administration at Amity University, Noida
January 11, 2030 - May 27, 2026Bachelor of Arts at Janardan Vidyapeeth, Udaipur
January 11, 2030 - May 27, 2026MBA at Amity University, Noida, Uttar Pradesh
January 11, 2030 - January 1, 2025BA at Janardan Vidyapeeth, Udaipur, Rajasthan
January 11, 2030 - January 1, 201810th at National Open Board
January 11, 2030 - January 1, 201312th at National Open Board
January 11, 2030 - January 1, 2015Qualifications
Certificate Course in Leadership and Motivation in Organization
January 2, 2025 - May 27, 2026Certificate in Professional and Life Skills
January 2, 2025 - May 27, 2026Advanced Certificate Program in Digital Marketing and MarTech
January 9, 2023 - May 27, 2026International IQ Assessment
June 1, 2023 - May 27, 2026Generative AI
February 2, 2026 - May 27, 2026Advanced Certificate Program in Digital Marketing & MarTech
January 1, 2023 - July 4, 2026Leadership & Motivation in Organization
January 1, 2025 - July 4, 2026Professional & Life Skills
January 1, 2025 - July 4, 2026International IQ Assessment
January 1, 2023 - July 4, 2026Industry Experience
Healthcare, Financial Services, Professional Services, Software & Internet, Gaming, Retail, Transportation & Logistics, Travel & Hospitality, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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