I am a performance marketer and CRM analytics professional with hands-on experience in email marketing, campaign performance analysis, and digital advertising optimization. I enjoy turning data into actionable insights using tools like Power BI, Google Analytics, Emarsys, and Excel, and I’ve driven growth for luxury e-commerce brands across European markets through AI-powered campaigns and multi-channel strategies. I’m currently pursuing a Master in Digital Marketing Transformation and Design Thinking at UCAM, combining creative problem-solving with data-driven decision making. I work well in cross-functional teams across CRM, BI, Retail, and Brand Marketing, and I’m fluent in English and Hindi with conversational German, always eager to learn and experiment.

Akshay Thakur

I am a performance marketer and CRM analytics professional with hands-on experience in email marketing, campaign performance analysis, and digital advertising optimization. I enjoy turning data into actionable insights using tools like Power BI, Google Analytics, Emarsys, and Excel, and I’ve driven growth for luxury e-commerce brands across European markets through AI-powered campaigns and multi-channel strategies. I’m currently pursuing a Master in Digital Marketing Transformation and Design Thinking at UCAM, combining creative problem-solving with data-driven decision making. I work well in cross-functional teams across CRM, BI, Retail, and Brand Marketing, and I’m fluent in English and Hindi with conversational German, always eager to learn and experiment.

Available to hire

I am a performance marketer and CRM analytics professional with hands-on experience in email marketing, campaign performance analysis, and digital advertising optimization. I enjoy turning data into actionable insights using tools like Power BI, Google Analytics, Emarsys, and Excel, and I’ve driven growth for luxury e-commerce brands across European markets through AI-powered campaigns and multi-channel strategies.

I’m currently pursuing a Master in Digital Marketing Transformation and Design Thinking at UCAM, combining creative problem-solving with data-driven decision making. I work well in cross-functional teams across CRM, BI, Retail, and Brand Marketing, and I’m fluent in English and Hindi with conversational German, always eager to learn and experiment.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

English
Fluent
German
Advanced
Hindi
Fluent

Work Experience

AI and Digital Marketing Intern at OneClick Technologies
April 1, 2023 - January 31, 2024
Engineered engaging chatbot conversations using ChatGPT, improved customer satisfaction and conversions; generated images with DALL-E for blog posts; automated social listening and content creation with Sprinklr AI+; researched AI marketing solutions to boost efficiency and innovation.
Digital Marketing and CRM Intern at NexG Platforms Private Limited
February 1, 2022 - January 31, 2023
Led multi-channel digital marketing campaigns, grew website traffic and social media followers; managed advertising spend across Google Ads, Facebook Ads, and Programmatic Display; optimized SEO, usability, and conversion rate; supported cross-functional marketing alignment and budget management.
Business Analyst Intern at Crafeed Marketing Services (Ikigai Chase)
February 1, 2023 - March 31, 2023
Developed a social media calendar and integrated campaign strategy; introduced an AI-powered dashboard for headlines and descriptions to boost conversions; leveraged Google Analytics, Power BI, and Tableau for data analysis and reporting.
Email Marketing Data Analyst Intern at Mytheresa
August 1, 2024 - January 31, 2025
Analyzed email marketing performance using Emarsys; produced weekly/monthly reports and KPIs; conducted A/B testing on subject lines and layouts; monitored transactional and automated emails; collaborated across CRM, MI, BI, and Brand Marketing to deliver data-driven recommendations.

Education

Master in Digital Marketing Transformation and Design Thinking at UCAM Universidad Católica San Antonio de Murcia
March 1, 2023 - September 1, 2025
Bachelor of Business Management Studies at Mumbai University
July 1, 2019 - June 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Retail, Professional Services, Education