Product Designer / Brand & Visual Designer at LinDesign

Designed brand and visual systems and produced design assets for client work. Contributed to product UX work by creating personas, journey maps, wireframes, and prototypes; supported usability testing and iterative improvements using user psychology and AI-assisted tools. Delivered responsive web/mobile UI designs and supported developer handoff with design system thinking.

Produced brand and visual design across client projects, covering concept ideation, iteration, and delivery of final design outputs. Created product/brand visuals aligned with client needs while supporting presentation and refinement of design directions. Collaborated using modern design and collaboration tools, and contributed to UI/UX-ready visual assets for digital products.

Led end-to-end product design across B2B SaaS, design systems, and AI-assisted workflows. Owned problem framing, user flows, wireframes, interface design, prototyping, and usability validation, while delivering developer-ready specifications. Built and maintained scalable design systems (components, tokens, typography, and spacing rules), supported smooth handoffs, and stayed available during implementation to ensure delivered UI matched the design intent. Partnered closely with founders and in-house teams, managing scope, feedback cycles, and delivery to meet design and product goals. Used AI to explore concepts and pressure-test decisions, and verified outcomes personally through testing. Produced brand and visual design across client projects, presenting and iterating on concepts from first draft to final assets.