AP

Akhita Parmar

Available to hire

I’m a psychology Honours graduate focused on how subconscious processes shape perception, choice, and belief formation—especially through the lens of sleep psychology, pre-cognition, and consumer decision-making.

About

I’m a psychology Honours graduate focused on how subconscious processes shape perception, choice, and belief formation—especially through the lens of sleep psychology, pre-cognition, and consumer decision-making. My academic interests connect dream research, neuroeconomics, and behavioral science, and I enjoy turning research ideas into clear, structured arguments through academic writing and presentations.

Alongside my research, I bring hands-on experience in digital strategy and content creation. I’ve managed social media campaigns and analytics across major platforms, contributed to SEO and email marketing, and worked on psychology-aligned content and scripts for long- and short-form formats. I’m excited to keep bridging behavioral insights with real-world communication and strategy to create engaging, evidence-informed outcomes.

  • 3 years' experience
  • Joined October 2026

Languages

  • EnglishAdvanced
  • HindiAdvanced
  • FrenchIntermediate
  • GermanBeginner

Industry experience

  • Education
  • Media & Entertainment
  • Retail
  • Professional Services
  • Other

Work experience· 5 roles

Freelance Scriptwriter · Vifr TechAug 2025 – Present · 1 yr 4 mos

Wrote YouTube scripts for both long- and short-form content across diverse themes. Developed audience-retention structures, storytelling hooks, and psychologically engaging narratives while collaborating with editors and strategists to align scripts with platform algorithm and engagement goals.

Social Media Manager - Team Lead · VidyanKanApr 2025 – Present · 1 yr 8 mos

Led social media strategy and execution across content calendars while using SEO, analytics, and tagging to increase monthly reach. Ensured brand consistency through coordinated creative direction and performance insights to strengthen audience engagement.

Content Editor (Intern) · Kisse ZindagiDec 2024 – Jan 2025 · 2 mos

Edited and refined short stories to improve clarity, narrative flow, and readability. Maintained tonal consistency while preserving the platform’s storytelling identity and provided structured feedback alongside editorial review cycles.

Research/Marketing and Brand Intern · OneCars IndiaAug 2024 – Aug 2024 · 1 mo
Jewellery Brand and E-Commerce Management · Family BusinessAug 2023 – Present · 3 yrs 4 mos

Education

Bachelors of Arts in Psychology (Hons.) · Chandigarh University2024 – 2028

Certifications and awards

Research presentation - National Management Conference (IIMA Ahmedabad)2025 – 2026

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